{"id":99563,"date":"2017-11-03T11:58:13","date_gmt":"2017-11-03T10:58:13","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=99563"},"modified":"2017-11-03T11:58:13","modified_gmt":"2017-11-03T10:58:13","slug":"jogserto-reklamozas-miatt-a-gvh-megbirsagolta-a-sandozt","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/jogserto-reklamozas-miatt-a-gvh-megbirsagolta-a-sandozt\/","title":{"rendered":"Jogs\u00e9rt\u0151 rekl\u00e1moz\u00e1s miatt a GVH megb\u00edrs\u00e1golta a Sandozt"},"content":{"rendered":"<p><strong>A Gazdas\u00e1gi Versenyhivatal (GVH) 105 milli\u00f3 forint b\u00edrs\u00e1got szabott ki a  Sandoz Hung\u00e1ria Kereskedelmi Kft.-re (Sandoz), ugyanis az jogs\u00e9rt\u0151en rekl\u00e1mozta ACC elnevez\u00e9s\u0171, v\u00e9ny n\u00e9lk\u00fcl kaphat\u00f3 gy\u00f3gyszereit &#8211; k\u00f6z\u00f6lte az MTI-vel a GVH p\u00e9nteken. <\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    A Sandoz a GVH k\u00f6zlem\u00e9nye szerint nem az alkalmaz\u00e1si el\u0151\u00edr\u00e1s alapj\u00e1n, hanem azon t\u00falterjeszkedve mutatta be a term\u00e9keket.<br \/>\n    A rekl\u00e1mok gyorsas\u00e1got \u00edg\u00e9rtek a gy\u00f3gyszer teljes hat\u00e1smechanizmus\u00e1ra vonatkoz\u00f3an, mik\u00f6zben az alkalmaz\u00e1si el\u0151\u00edr\u00e1s alapj\u00e1n a gyorsas\u00e1g kiz\u00e1r\u00f3lag a felsz\u00edv\u00f3d\u00e1sra vonatkozott &#8211; magyar\u00e1zta d\u00f6nt\u00e9se h\u00e1tter\u00e9t a GVH.<br \/>\n    A GVH a &#8222;Gyors megold\u00e1s hurutos k\u00f6h\u00f6g\u00e9sre!&#8221;, &#8222;Gyorsan megtiszt\u00edtja a l\u00e9gutakat!&#8221; \u00e9s az &#8222;ACC, az gyorsan hat&#8221;<br \/>\nszlogeneket vizsg\u00e1lta, amelyek sajt\u00f3hirdet\u00e9sekben, orvosi rendel\u0151i, patikai plak\u00e1tokon, telev\u00edzi\u00f3s rekl\u00e1mokban \u00e9s akci\u00f3s, illetve patikai \u00fajs\u00e1gokban jelentek meg.<br \/>\n    A vizsg\u00e1lt \u00e1ll\u00edt\u00e1sok szakmai szempont\u00fa \u00e9rt\u00e9kel\u00e9s\u00e9hez a GVH az Orsz\u00e1gos Gy\u00f3gyszer\u00e9szeti \u00e9s \u00c9lelmez\u00e9s-eg\u00e9szs\u00e9g\u00fcgyi Int\u00e9zet t\u00e1j\u00e9koztat\u00e1s\u00e1t k\u00e9rte. A szakhat\u00f3s\u00e1g \u00e1ll\u00e1spontja szerint a gy\u00f3gyszerek alkalmaz\u00e1si el\u0151\u00edr\u00e1saiban foglaltak nem t\u00e1masztj\u00e1k al\u00e1 a gy\u00f3gyszerek gyors hat\u00e1s\u00e1t.<br \/>\n    A GVH a b\u00edrs\u00e1g kiszab\u00e1sakor a kommunik\u00e1ci\u00f3s eszk\u00f6z\u00f6k k\u00f6lts\u00e9geire alapozott.<br \/>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n    S\u00falyos\u00edt\u00f3 k\u00f6r\u00fclm\u00e9nyk\u00e9nt \u00e9rt\u00e9kelte a versenyhivatal a magatart\u00e1s kiterjedts\u00e9g\u00e9t, hiszen a vizsg\u00e1lt kereskedelmi gyakorlat a fogyaszt\u00f3k sz\u00e9les k\u00f6r\u00e9t \u00e9rte el, illetve id\u0151ben is elh\u00faz\u00f3dott a kamp\u00e1ny. A Sandoz 2015 okt\u00f3bere \u00e9s 2016 \u00e1prilisa k\u00f6z\u00f6tt rekl\u00e1mozta a term\u00e9keket, amelyekre a b\u00edrs\u00e1got kiszabt\u00e1k.<br \/>\n    A GVH enyh\u00edt\u0151 k\u00f6r\u00fclm\u00e9nyk\u00e9nt vette figyelembe, hogy az elj\u00e1r\u00e1s al\u00e1 vont c\u00e9g felhagyott a jogs\u00e9rt\u0151 kereskedelmi gyakorlattal a versenyfel\u00fcgyeleti elj\u00e1r\u00e1s megind\u00edt\u00e1s\u00e1nak hat\u00e1s\u00e1ra \u00e9s el\u0151zetesen is \u00e9rdemi megfelel\u00e9si er\u0151fesz\u00edt\u00e9seket tett a lehets\u00e9ges jogs\u00e9rt\u00e9sek elker\u00fcl\u00e9s\u00e9re.<br \/>\n(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Gazdas\u00e1gi Versenyhivatal (GVH) 105 milli\u00f3 forint b\u00edrs\u00e1got szabott ki a Sandoz Hung\u00e1ria Kereskedelmi Kft.-re (Sandoz), ugyanis az jogs\u00e9rt\u0151en rekl\u00e1mozta ACC elnevez\u00e9s\u0171, v\u00e9ny n\u00e9lk\u00fcl kaphat\u00f3 gy\u00f3gyszereit &#8211; k\u00f6z\u00f6lte az MTI-vel a GVH p\u00e9nteken.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/99563"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=99563"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/99563\/revisions"}],"predecessor-version":[{"id":99564,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/99563\/revisions\/99564"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=99563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=99563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=99563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}