{"id":94189,"date":"2017-06-14T17:49:03","date_gmt":"2017-06-14T15:49:03","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=94189"},"modified":"2017-06-14T17:10:06","modified_gmt":"2017-06-14T15:10:06","slug":"nielsen-20-szazalekkal-nott-a-sorkulonlegessegek-fogyasztasa-tavaly","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/nielsen-20-szazalekkal-nott-a-sorkulonlegessegek-fogyasztasa-tavaly\/","title":{"rendered":"Nielsen: 20 sz\u00e1zal\u00e9kkal n\u0151tt a s\u00f6rk\u00fcl\u00f6nlegess\u00e9gek fogyaszt\u00e1sa tavaly"},"content":{"rendered":"<p><strong>H\u00fasz sz\u00e1zal\u00e9k feletti m\u00e9rt\u00e9kben emelkedett a s\u00f6rk\u00fcl\u00f6nlegess\u00e9gek, a k\u00e9zm\u0171ves s\u00f6r\u00f6k, valamint az alkoholmentes \u00edzes\u00edtett s\u00f6r\u00f6k forgalma tavaly &#8211; der\u00fcl ki a Nielsen adataib\u00f3l.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    Az MTI-hez szerd\u00e1n eljuttatott felm\u00e9r\u00e9s szerint a teljes magyarorsz\u00e1gi s\u00f6rfogyaszt\u00e1s tavaly megk\u00f6zel\u00edtette a n\u00e9gymilli\u00f3 hektolitert.<br \/>\n    A szektor forgalma \u00e9rt\u00e9kben v\u00e1ltozatlan, 133 milli\u00e1rd forint volt tavaly, mennyis\u00e9gben viszont 1 sz\u00e1zal\u00e9kkal cs\u00f6kkent az el\u0151z\u0151 \u00e9vhez k\u00e9pest. A m\u00e9rs\u00e9kl\u0151d\u00e9s oka a tavalyi h\u0171v\u00f6sebb ny\u00e1r volt, \u00edgy a j\u00falius-augusztusi f\u0151szezonban mintegy 6 sz\u00e1zal\u00e9kkal kevesebb alkoholos- \u00e9s alkoholmentes s\u00f6r fogyott.<br \/>\n    A k\u00e9zm\u0171ves \u00e9s k\u00fcl\u00f6nleges s\u00f6r\u00f6k forgalma \u00e9rt\u00e9kben 25 sz\u00e1zal\u00e9kkal, mennyis\u00e9gben pedig 20 sz\u00e1zal\u00e9kkal n\u0151tt az adatok alapj\u00e1n, \u00e9s a teljes piacb\u00f3l m\u00e1r hat sz\u00e1zal\u00e9kos a r\u00e9szesed\u00e9s\u00fck.<br \/>\n    A Nielsen szerint a s\u00f6rmixek piac\u00e1n k\u00fcl\u00f6n\u00f6sen az alkoholmentes szegmens n\u00e9pszer\u0171s\u00e9ge szembe\u00f6tl\u0151: minden sz\u00e1z eladott \u00edzes\u00edtett s\u00f6rb\u0151l 48 alkoholmentes volt tavaly, ami 10 sz\u00e1zal\u00e9kkal haladja meg a 2015-\u00f6s adatot. A legdinamikusabban fejl\u0151d\u0151 szegmens az \u00edzes\u00edtett, alkoholmentes s\u00f6rmixek\u00e9, \u00e9s ez \u00f6sszess\u00e9g\u00e9ben hossz\u00fa t\u00e1von a t\u00f6bbi \u00fcd\u00edt\u0151ital-kateg\u00f3ri\u00e1ra jelent majd konkurenci\u00e1t a k\u00f6zlem\u00e9ny szerint.<br \/>\n    A magyar piacon m\u00e9g mindig k\u00fcl\u00f6nlegess\u00e9gnek sz\u00e1m\u00edt\u00f3 cider forgalma \u00e9rt\u00e9kben 15 sz\u00e1zal\u00e9kkal, mennyis\u00e9gben 17 sz\u00e1zal\u00e9kkal emelkedett tavaly, 34 ezer hektoliterre &#8211; k\u00f6z\u00f6lte a Nielsen.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00fasz sz\u00e1zal\u00e9k feletti m\u00e9rt\u00e9kben emelkedett a s\u00f6rk\u00fcl\u00f6nlegess\u00e9gek, a k\u00e9zm\u0171ves s\u00f6r\u00f6k, valamint az alkoholmentes \u00edzes\u00edtett s\u00f6r\u00f6k forgalma tavaly &#8211; der\u00fcl ki a Nielsen adataib\u00f3l.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/94189"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=94189"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/94189\/revisions"}],"predecessor-version":[{"id":94190,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/94189\/revisions\/94190"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=94189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=94189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=94189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}