{"id":88276,"date":"2016-12-23T17:01:36","date_gmt":"2016-12-23T16:01:36","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=88276"},"modified":"2016-12-23T14:02:26","modified_gmt":"2016-12-23T13:02:26","slug":"magyar-tulajdonoshoz-kerult-az-atmedia-kft","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/magyar-tulajdonoshoz-kerult-az-atmedia-kft\/","title":{"rendered":"Magyar tulajdonoshoz ker\u00fclt az Atmedia Kft."},"content":{"rendered":"<p><strong>A Visus Invest Kft. v\u00e1s\u00e1rolta fel a holland Atmedia Holdings BV. \u00e1ltal tulajdonolt t\u00f6bb tucat telev\u00edzi\u00f3, k\u00f6zt\u00fck a k\u00f6zszolg\u00e1lati ad\u00f3k rekl\u00e1midej\u00e9t \u00e9rt\u00e9kes\u00edt\u0151 Atmedia Kft.-t. &#8211; k\u00f6z\u00f6lte a v\u00e1llalat p\u00e9nteken az MTI-vel.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    A c\u00e9g t\u00e1j\u00e9koztat\u00e1sa szerint ez megfelel az Atmedia \u00faj r\u00e9gi\u00f3s strat\u00e9gi\u00e1j\u00e1nak, a k\u00e9t \u00e9ve elkezd\u0151d\u00f6tt befektet\u00e9si portf\u00f3li\u00f3 \u00e9s tev\u00e9kenys\u00e9gek \u00e1talak\u00edt\u00e1s\u00e1nak, melynek r\u00e9szek\u00e9nt a magyar piacr\u00f3l is kivonul a nemzetk\u00f6zi t\u00e9v\u00e9s keresked\u0151h\u00e1z. A magyar le\u00e1nyv\u00e1llalat ir\u00e1nt t\u00f6bb multinacion\u00e1lis v\u00e1llalat is \u00e9rdekl\u0151d\u00f6tt, v\u00e9g\u00fcl a magyar Visus aj\u00e1nlat\u00e1t fogadta el a tulajdonosi k\u00f6r.<br \/>\n    A t\u00e9v\u00e9s keresked\u0151h\u00e1z szerint a magyar t\u00e9v\u00e9s rekl\u00e1mpiacon meg\u00fajul\u00e1s zajlik, ami legink\u00e1bb a n\u00e9z\u0151i szok\u00e1sok \u00e9s ig\u00e9nyek k\u00f6vet\u00e9s\u00e9t jelenti, \u00e9s a rekl\u00e1m\u00e9rt\u00e9kes\u00edt\u00e9sben \u00e9s a m\u00e9r\u00e9sekben \u00e9rz\u00e9kelhet\u0151.<br \/>\n    Az Atmedia a magyar piacon saj\u00e1t, \u00fagynevezett aggreg\u00e1l\u00f3 strat\u00e9gi\u00e1t dolgozott ki, amellyel hat\u00e9konyan \u00e9p\u00edtett\u00e9k fel a k\u00e1beltelev\u00edzi\u00f3s piac rekl\u00e1m\u00e9rt\u00e9kes\u00edt\u00e9s\u00e9t, majd sikeresen integr\u00e1lt\u00e1k az orsz\u00e1gos csatorn\u00e1kat is. Az Atmedia modellje a hirdet\u0151k sz\u00e1m\u00e1ra k\u00f6lts\u00e9ghat\u00e9konyan teszi el\u00e9rhet\u0151v\u00e9 a legsz\u00e9lesebb csatornaportf\u00f3li\u00f3t, a m\u0171sorszolg\u00e1ltat\u00f3knak pedig a legnagyobb hirdet\u0151i el\u00e9r\u00e9st biztos\u00edtja. Az Atmedia nett\u00f3 \u00e1rbev\u00e9tele 2014-ben 7,6 milli\u00e1rd, 2015-ben 9,2 milli\u00e1rd forint volt &#8211; k\u00f6z\u00f6lte a c\u00e9g.<br \/>\n    Az Atmedia Kft. 2010. janu\u00e1r 1-j\u00e9n kezdte meg magyarorsz\u00e1gi m\u0171k\u00f6d\u00e9s\u00e9t 9 kereskedelmi t\u00e9v\u00e9csatorna rekl\u00e1midej\u00e9nek \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9vel, \u00e9s 2011-ben m\u00e1r 13 t\u00e9v\u00e9csatorna volt a partner\u00fck. Mostanra 35 csatorna &#8211; k\u00f6zt\u00fck a k\u00f6zszolg\u00e1lati ad\u00f3k is &#8211; szerepel a portf\u00f3li\u00f3jukban, ami a k\u00f6z\u00f6ns\u00e9gar\u00e1nyt tekintve piacvezet\u0151i poz\u00edci\u00f3t jelent 2016-ban.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Visus Invest Kft. v\u00e1s\u00e1rolta fel a holland Atmedia Holdings BV. \u00e1ltal tulajdonolt t\u00f6bb tucat telev\u00edzi\u00f3, k\u00f6zt\u00fck a k\u00f6zszolg\u00e1lati ad\u00f3k rekl\u00e1midej\u00e9t \u00e9rt\u00e9kes\u00edt\u0151 Atmedia Kft.-t. &#8211; k\u00f6z\u00f6lte a v\u00e1llalat p\u00e9nteken az MTI-vel.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/88276"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=88276"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/88276\/revisions"}],"predecessor-version":[{"id":88277,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/88276\/revisions\/88277"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=88276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=88276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=88276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}