{"id":82215,"date":"2016-07-12T10:53:09","date_gmt":"2016-07-12T08:53:09","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=82215"},"modified":"2016-07-12T10:53:09","modified_gmt":"2016-07-12T08:53:09","slug":"gfk-emelkedett-a-sajatmarkas-termekek-piaci-reszaranya","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/gfk-emelkedett-a-sajatmarkas-termekek-piaci-reszaranya\/","title":{"rendered":"GfK: emelkedett a saj\u00e1tm\u00e1rk\u00e1s term\u00e9kek piaci r\u00e9szar\u00e1nya"},"content":{"rendered":"<p><strong>Tavaly 5 \u00e9ves stagn\u00e1l\u00e1st k\u00f6vet\u0151en 1 sz\u00e1zal\u00e9kponttal, 24 sz\u00e1zal\u00e9kra emelkedett a kereskedelmi l\u00e1ncok saj\u00e1t m\u00e1rk\u00e1inak r\u00e9szesed\u00e9se a napi fogyaszt\u00e1si cikkek piac\u00e1n &#8211; der\u00fcl ki a GfK legfrissebb tanulm\u00e1ny\u00e1b\u00f3l.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    Az MTI-nek kedden eljutatott jelent\u00e9s szerint a kereskedelmi m\u00e1rk\u00e1k a diszkontokban, drog\u00e9ri\u00e1kban \u00e9s a szupermarketekben er\u0151s\u00f6dtek legink\u00e1bb. A diszkontokban a saj\u00e1tm\u00e1rk\u00e1s term\u00e9kek piacr\u00e9sze 3 sz\u00e1zal\u00e9kpontos n\u00f6veked\u00e9st \u00e9rt el.<br \/>\n    Kiemelt\u00e9k: legnagyobb ar\u00e1nyban a vatta, a nedves tiszt\u00edt\u00f3kend\u0151, a kutyaeledel, a s\u0171r\u00edtett tej \u00e9s a multipack j\u00e9gkr\u00e9m kateg\u00f3ri\u00e1kban r\u00e9szesednek a kereskedelmi l\u00e1ncok saj\u00e1t m\u00e1rk\u00e1i. Az \u00e1ztat\u00f3szereknek \u00e9s hajsz\u00ednez\u0151knek viszont a 100 sz\u00e1zal\u00e9k\u00e1t, a hagyom\u00e1nyos instant k\u00e1v\u00e9mix \u00e9s a fogkr\u00e9m kateg\u00f3ri\u00e1kat pedig 95, illetve 96 sz\u00e1zal\u00e9kosan a gy\u00e1rt\u00f3i m\u00e1rk\u00e1k uralj\u00e1k.<br \/>\n    A GfK kereskedelmi m\u00e1rk\u00e1k anal\u00edzis\u00e9nek tanulm\u00e1nya 2000 \u00f3ta k\u00f6veti nyomon a napi fogyaszt\u00e1si cikkek (FMCG) piac\u00e1n az egyes m\u00e1rkat\u00edpusok r\u00e9szesed\u00e9s\u00e9nek \u00e9s a v\u00e1s\u00e1rl\u00f3i szok\u00e1soknak az alakul\u00e1s\u00e1t. A reprezentat\u00edv felm\u00e9r\u00e9st 2000 h\u00e1ztart\u00e1s bevon\u00e1s\u00e1val v\u00e9gzik.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tavaly 5 \u00e9ves stagn\u00e1l\u00e1st k\u00f6vet\u0151en 1 sz\u00e1zal\u00e9kponttal, 24 sz\u00e1zal\u00e9kra emelkedett a kereskedelmi l\u00e1ncok saj\u00e1t m\u00e1rk\u00e1inak r\u00e9szesed\u00e9se a napi fogyaszt\u00e1si cikkek piac\u00e1n &#8211; der\u00fcl ki a GfK legfrissebb tanulm\u00e1ny\u00e1b\u00f3l.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/82215"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=82215"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/82215\/revisions"}],"predecessor-version":[{"id":82216,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/82215\/revisions\/82216"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=82215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=82215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=82215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}