{"id":79170,"date":"2016-05-11T18:54:17","date_gmt":"2016-05-11T16:54:17","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=79170"},"modified":"2016-05-11T17:15:56","modified_gmt":"2016-05-11T15:15:56","slug":"nielsen-14-szazalekkal-tobbet-koltottek-tevereklamra-a-cegek-aprilisban","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/nielsen-14-szazalekkal-tobbet-koltottek-tevereklamra-a-cegek-aprilisban\/","title":{"rendered":"Nielsen: 14 sz\u00e1zal\u00e9kkal t\u00f6bbet k\u00f6lt\u00f6ttek t\u00e9v\u00e9rekl\u00e1mra a c\u00e9gek \u00e1prilisban"},"content":{"rendered":"<p><strong>Kedvezm\u00e9nyek n\u00e9lk\u00fcl 108 milli\u00e1rd forintot k\u00f6lt\u00f6ttek t\u00e9v\u00e9rekl\u00e1mra a c\u00e9gek \u00e1prilisban, 14 sz\u00e1zal\u00e9kkal t\u00f6bbet az egy \u00e9vvel ezel\u0151ttin\u00e9l a Nielsen K\u00f6z\u00f6ns\u00e9gm\u00e9r\u00e9s Kft. felm\u00e9r\u00e9se szerint.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    A Nielsen szerdai k\u00f6zlem\u00e9ny\u00e9ben ugyanakkor kiemelte, hogy a val\u00f3s k\u00f6lt\u00e9s enn\u00e9l l\u00e9nyegesen alacsonyabb lehet, mert a telev\u00edzi\u00f3s t\u00e1rsas\u00e1gok k\u00fcl\u00f6nb\u00f6z\u0151 m\u00e9rt\u00e9k\u0171 kedvezm\u00e9nyeket adnak a hirdet\u0151knek.<br \/>\n    Naponta \u00e1tlag csaknem 21 500 rekl\u00e1mfilmet sug\u00e1roztak a Nielsen \u00e1ltal vizsg\u00e1lt a csatorn\u00e1k a m\u00falt h\u00f3napban, 15 sz\u00e1zal\u00e9kkal t\u00f6bbet, mint tavaly a negyedik h\u00f3napban.<br \/>\n    A k\u00f6zlem\u00e9ny szerint miut\u00e1n a boltok \u00fajra nyitva tarthatnak vas\u00e1rnap, nagyon er\u0151teljesen rekl\u00e1mozott a kereskedelem, rekl\u00e1mfilmjei 52 sz\u00e1zal\u00e9kkal t\u00f6bb n\u00e9z\u0151t \u00e9rtek el \u00e1prilisban, mint febru\u00e1rban.<br \/>\n    A teljes n\u00e9pess\u00e9g \u00e1prilisban napi \u00e1tlagban 265 percig n\u00e9zett t\u00e9v\u00e9m\u0171sort val\u00f3s id\u0151ben, 4 sz\u00e1zal\u00e9kkal r\u00f6videbb ideig, mint a tavalyi negyedik h\u00f3napban.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kedvezm\u00e9nyek n\u00e9lk\u00fcl 108 milli\u00e1rd forintot k\u00f6lt\u00f6ttek t\u00e9v\u00e9rekl\u00e1mra a c\u00e9gek \u00e1prilisban, 14 sz\u00e1zal\u00e9kkal t\u00f6bbet az egy \u00e9vvel ezel\u0151ttin\u00e9l a Nielsen K\u00f6z\u00f6ns\u00e9gm\u00e9r\u00e9s Kft. felm\u00e9r\u00e9se szerint.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/79170"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=79170"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/79170\/revisions"}],"predecessor-version":[{"id":79171,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/79170\/revisions\/79171"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=79170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=79170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=79170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}