{"id":7605,"date":"2013-04-29T19:40:42","date_gmt":"2013-04-29T17:40:42","guid":{"rendered":"http:\/\/stockportal.hu\/?p=7605"},"modified":"2013-04-29T19:41:02","modified_gmt":"2013-04-29T17:41:02","slug":"a-vilag-masodik-legnagyobb-hirdetesi-piaca-lett-a-kinai-2012-ben","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/a-vilag-masodik-legnagyobb-hirdetesi-piaca-lett-a-kinai-2012-ben\/","title":{"rendered":"A vil\u00e1g m\u00e1sodik legnagyobb hirdet\u00e9si piaca lett a k\u00ednai 2012-ben"},"content":{"rendered":"<p><strong>Robosztus b\u0151v\u00fcl\u00e9ssel a vil\u00e1g m\u00e1sodik legnagyobbj\u00e1v\u00e1 n\u0151tte ki mag\u00e1t a k\u00ednai hirdet\u00e9si piac, amely a szakemberek szerint ugyanakkor a fejlett orsz\u00e1gok\u00e9hoz k\u00e9pest m\u00e9g sz\u00e1mos kih\u00edv\u00e1ssal k\u00fczd.<!--more--><\/strong><\/p>\n<p>Az \u00e1llami ipari \u00e9s kereskedelmi fel\u00fcgyelet (SAIC) most nyilv\u00e1noss\u00e1gra hozott statisztik\u00e1i szerint a hirdet\u00e9si piac teljes forgalma tavaly csaknem 470 milli\u00e1rd j\u00fcant (17,3 ezer milli\u00e1rd forint) tett ki, 50 sz\u00e1zal\u00e9kkal n\u00f6vekedett 2011-hez k\u00e9pest. Az eredm\u00e9ny t\u00f6rt\u00e9nelmi \u00f6sszehasonl\u00edt\u00e1sban is kiemelked\u0151en j\u00f3nak sz\u00e1m\u00edt, az elm\u00falt h\u00e1rom \u00e9vtizedben a n\u00f6veked\u00e9s \u00e1tlagosan \u00e9vi 30 sz\u00e1zal\u00e9k k\u00f6r\u00fcl alakult &#8211; jegyzi meg a SAIC.<br \/>\nTavaly \u00e9v v\u00e9g\u00e9n az \u00e1gazat mintegy 2,2 milli\u00f3 f\u0151t foglalkoztatott, a hirdet\u00e9si \u00fcgyn\u00f6ks\u00e9gek sz\u00e1ma a 378 ezret k\u00f6zel\u00edtette, sorrendben 70 \u00e9s 30 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9st produk\u00e1lva 2011-hez k\u00e9pest.<br \/>\nA hirdet\u00e9si szolg\u00e1ltat\u00e1s a kelet-\u00e1zsiai orsz\u00e1g egyik legakt\u00edvabban fejl\u0151d\u0151 \u00e1gazata, s az Egyes\u00fclt \u00c1llamok ut\u00e1n a vil\u00e1g m\u00e1sodik legnagyobbja &#8211; \u00edrja a SAIC. A rendk\u00edv\u00fcli teljes\u00edtm\u00e9ny ellen\u00e9re a k\u00ednai hirdet\u00e9si piac a nyugati orsz\u00e1gokhoz k\u00e9pest t\u00f6bb ter\u00fcleten lemarad\u00e1ssal k\u00fczd, \u00edgy kev\u00e9sb\u00e9 szervezett \u00e9s innovat\u00edv, tov\u00e1bb\u00e1 komoly hi\u00e1ny mutatkozik k\u00e9pzett szakemberekb\u0151l.<br \/>\nAz \u00e1gazat fejleszt\u00e9se a jelenlegi \u00f6t\u00e9ves terv (2011-2015) id\u0151szak\u00e1ban el\u0151nyt \u00e9lvez. A k\u00f6zponti ir\u00e1nyok szerint n\u00f6veked\u00e9si \u00fctem\u00e9nek el kell \u00e9rnie az \u00e1tlagos \u00e9ves 12 sz\u00e1zal\u00e9kot. Az \u00e9vtized k\u00f6zep\u00e9re legal\u00e1bb t\u00edz nagy, legal\u00e1bb \u00f6tmilli\u00e1rd j\u00fcanes (185 milli\u00e1rd forint) \u00e9ves forgalmat gener\u00e1l\u00f3 k\u00ednai rekl\u00e1m\u00fcgyn\u00f6ks\u00e9g, s legal\u00e1bb 15, hirdet\u00e9si \u00e1gazathoz kapcsol\u00f3d\u00f3 ipari park fel\u00e1ll\u00edt\u00e1sa a c\u00e9l &#8211; \u00e1ll a k\u00f6zpont programj\u00e1ban. (MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Robosztus b\u0151v\u00fcl\u00e9ssel a vil\u00e1g m\u00e1sodik legnagyobbj\u00e1v\u00e1 n\u0151tte ki mag\u00e1t a k\u00ednai hirdet\u00e9si piac, amely a szakemberek szerint ugyanakkor a fejlett orsz\u00e1gok\u00e9hoz k\u00e9pest m\u00e9g sz\u00e1mos kih\u00edv\u00e1ssal k\u00fczd.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/7605"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=7605"}],"version-history":[{"count":2,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/7605\/revisions"}],"predecessor-version":[{"id":7629,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/7605\/revisions\/7629"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=7605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=7605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=7605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}