{"id":74689,"date":"2016-02-12T13:06:56","date_gmt":"2016-02-12T12:06:56","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=74689"},"modified":"2016-02-12T13:06:56","modified_gmt":"2016-02-12T12:06:56","slug":"nielsen-6-szazalekkal-nott-a-haztartasi-vegyi-aruk-forgalma-tavaly","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/nielsen-6-szazalekkal-nott-a-haztartasi-vegyi-aruk-forgalma-tavaly\/","title":{"rendered":"Nielsen: 6 sz\u00e1zal\u00e9kkal n\u0151tt a h\u00e1ztart\u00e1si vegyi \u00e1ruk forgalma tavaly"},"content":{"rendered":"<p><strong>H\u00e1ztart\u00e1si vegyi \u00e1rub\u00f3l \u00e9s kozmetikumb\u00f3l a kiskereskedelem mintegy 356 milli\u00e1rd forint forgalmat bonyol\u00edtott tavaly Magyarorsz\u00e1gon, 6 sz\u00e1zal\u00e9kkal t\u00f6bbet az el\u0151z\u0151 \u00e9vin\u00e9l, mik\u00f6zben mennyis\u00e9gben v\u00e1ltozatlan maradt az elad\u00e1s &#8211; k\u00f6z\u00f6lte a Nielsen piackutat\u00f3 v\u00e1llalat az MTI-vel p\u00e9nteken.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    A Nielsen hetven h\u00e1ztart\u00e1si vegyi \u00e9s kozmetikum kateg\u00f3ri\u00e1t m\u00e9r\u0151 kiskereskedelmi indexe szerint a h\u00fasz legnagyobb forgalm\u00fa term\u00e9k k\u00f6z\u00fcl k\u00e9tsz\u00e1mjegy\u0171 volt a n\u00f6veked\u00e9s a tusf\u00fcrd\u0151k, a pap\u00edr zsebkend\u0151k, a dekorkozmetikumok, a konyhai t\u00f6rl\u0151kend\u0151k, a toalett-tiszt\u00edt\u00f3k \u00e9s a test\u00e1pol\u00f3 szerek bolti elad\u00e1s\u00e1ban.<br \/>\n    A kozmetikumokn\u00e1l \u00e9s pap\u00edr zsebkend\u0151kn\u00e9l emelkedett a kereslet a dr\u00e1g\u00e1bb term\u00e9kek ir\u00e1nt, illetve hasonl\u00f3 trendet tapasztaltak a kar\u00e1csonyi aj\u00e1nd\u00e9kcsomagokn\u00e1l is, amelyek test\u00e1pol\u00f3kat, kozmetikumokat tartalmaztak &#8211; id\u00e9zi a k\u00f6zlem\u00e9ny Kapronczai Bal\u00e1zst, a Nielsen \u00fcgyf\u00e9lkapcsolati vezet\u0151j\u00e9t.<br \/>\n    A l\u00e1ncok saj\u00e1t m\u00e1rk\u00e1s term\u00e9keinek bolti elad\u00e1sa 5,6 sz\u00e1zal\u00e9kkal, a gy\u00e1rt\u00f3i m\u00e1rk\u00e1k\u00e9 6,4 sz\u00e1zal\u00e9kkal b\u0151v\u00fclt tavaly az el\u0151z\u0151 \u00e9vhez k\u00e9pest.<br \/>\n    Az er\u0151s koncentr\u00e1lts\u00e1g 1 sz\u00e1zal\u00e9kponttal tov\u00e1bb n\u0151tt, a h\u00e1ztart\u00e1si vegyi \u00e1ruk \u00e9s kozmetikumok elad\u00e1s\u00e1b\u00f3l sz\u00e1rmaz\u00f3 \u00f6sszes bev\u00e9tel 87 sz\u00e1zal\u00e9ka a 400 n\u00e9gyzetm\u00e9teresn\u00e9l nagyobb \u00fczletekben \u00e9s a drog\u00e9ri\u00e1kban folyt be tavaly.<br \/>\n    Tov\u00e1bb emelkedett a drog\u00e9ri\u00e1k \u00e9s a vegyi\u00e1ru szak\u00fczletek piaci r\u00e9szesed\u00e9se az \u00e9rt\u00e9kben m\u00e9rt forgalomb\u00f3l, a bev\u00e9tel 35 sz\u00e1zal\u00e9ka keletkezett ezekben tavaly, a megel\u0151z\u0151 \u00e9vi 32 sz\u00e1zal\u00e9k ut\u00e1n.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e1ztart\u00e1si vegyi \u00e1rub\u00f3l \u00e9s kozmetikumb\u00f3l a kiskereskedelem mintegy 356 milli\u00e1rd forint forgalmat bonyol\u00edtott tavaly Magyarorsz\u00e1gon, 6 sz\u00e1zal\u00e9kkal t\u00f6bbet az el\u0151z\u0151 \u00e9vin\u00e9l, mik\u00f6zben mennyis\u00e9gben v\u00e1ltozatlan maradt az elad\u00e1s &#8211; k\u00f6z\u00f6lte a Nielsen piackutat\u00f3 v\u00e1llalat az MTI-vel p\u00e9nteken.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/74689"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=74689"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/74689\/revisions"}],"predecessor-version":[{"id":74690,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/74689\/revisions\/74690"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=74689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=74689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=74689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}