{"id":66335,"date":"2015-08-15T18:18:46","date_gmt":"2015-08-15T16:18:46","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=66335"},"modified":"2015-08-14T22:39:41","modified_gmt":"2015-08-14T20:39:41","slug":"nielsen-hat-szazalekkal-nott-a-kozmetikumok-es-a-vegyi-aruk-bolti-forgalma","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/nielsen-hat-szazalekkal-nott-a-kozmetikumok-es-a-vegyi-aruk-bolti-forgalma\/","title":{"rendered":"Nielsen: hat sz\u00e1zal\u00e9kkal n\u0151tt a kozmetikumok \u00e9s a vegyi \u00e1ruk bolti forgalma"},"content":{"rendered":"<p><strong>Az els\u0151 f\u00e9l \u00e9vben hat sz\u00e1zal\u00e9kkal, 170 milli\u00e1rd forintra n\u0151tt a kozmetikumok \u00e9s a h\u00e1ztart\u00e1si vegyi \u00e1ruk kiskereskedelmi forgalma a tavalyihoz k\u00e9pest, az eladott mennyis\u00e9g viszont nem v\u00e1ltozott &#8211; der\u00fclt ki a Nielsen legut\u00f3bbi felm\u00e9r\u00e9s\u00e9b\u0151l, amelyben 70 kateg\u00f3ri\u00e1t vizsg\u00e1lt a c\u00e9g.    <\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    A piackutat\u00f3 v\u00e1llalat p\u00e9nteki t\u00e1j\u00e9koztat\u00e1sa szerint az \u00e1tlagot j\u00f3val meghalad\u00f3an, k\u00e9tsz\u00e1mjegy\u0171 m\u00e9rt\u00e9kben n\u0151ttek \u00e9rt\u00e9kben az \u00f6bl\u00edt\u0151k, tusf\u00fcrd\u0151k, pap\u00edrzsebkend\u0151k, dekorkozmetikumok, toalett tiszt\u00edt\u00f3k, valamint arc- \u00e9s szemr\u00e1nckr\u00e9mek elad\u00e1sai.<br \/>\n    A k\u00f6zlem\u00e9ny id\u00e9zi Kapronczai Bal\u00e1zst, a Nielsen \u00fcgyf\u00e9lkapcsolati vezet\u0151j\u00e9t, aki elmondta: \u00f6bl\u00edt\u0151n\u00e9l f\u0151leg a kisebb kiszerel\u00e9s\u0171 term\u00e9kek okozt\u00e1k a piac b\u0151v\u00fcl\u00e9s\u00e9t, toalett tiszt\u00edt\u00f3n\u00e1l pedig a WC friss\u00edt\u0151 blokkok, m\u00edg a tusf\u00fcrd\u0151n\u00e9l az \u00faj illatok gener\u00e1lt\u00e1k a forgalom n\u00f6veked\u00e9s\u00e9t.<br \/>\n    Minden r\u00e9gi\u00f3ban n\u0151tt a bolti forgalom, \u00e1tlag feletti b\u0151v\u00fcl\u00e9st Budapesten \u00e9s Pest megy\u00e9ben, valamint az \u00e9szakkeleti \u00e9s a d\u00e9lkeleti megy\u00e9kben regisztr\u00e1ltak.<br \/>\n    Az \u00e1tlagot meghalad\u00f3an a 201-400 n\u00e9gyzetm\u00e9teres, 51-200 n\u00e9gyzetm\u00e9teres, valamint a drog\u00e9ri\u00e1k forgalma n\u0151tt \u00e9rt\u00e9kben a felm\u00e9r\u00e9s szerint. Jelent\u0151sen cs\u00f6kkent viszont az 50 n\u00e9gyzetm\u00e9teres \u00e9s kisebb boltok bev\u00e9tele.<br \/>\n    A felm\u00e9r\u00e9s a Nielsen \u00e1ltal v\u00e9gzett kiskereskedelmi kutat\u00e1sok eredm\u00e9nyeit \u00f6sszegzi, ami a kereskedelmi l\u00e1ncokb\u00f3l sz\u00e1rmaz\u00f3 elektronikus \u00e9s a hagyom\u00e1nyos kiskereskedelmi egys\u00e9gek adatain alapul.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az els\u0151 f\u00e9l \u00e9vben hat sz\u00e1zal\u00e9kkal, 170 milli\u00e1rd forintra n\u0151tt a kozmetikumok \u00e9s a h\u00e1ztart\u00e1si vegyi \u00e1ruk kiskereskedelmi forgalma a tavalyihoz k\u00e9pest, az eladott mennyis\u00e9g viszont nem v\u00e1ltozott &#8211; der\u00fclt ki a Nielsen legut\u00f3bbi felm\u00e9r\u00e9s\u00e9b\u0151l, amelyben 70 kateg\u00f3ri\u00e1t vizsg\u00e1lt a c\u00e9g.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/66335"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=66335"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/66335\/revisions"}],"predecessor-version":[{"id":66336,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/66335\/revisions\/66336"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=66335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=66335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=66335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}