{"id":65186,"date":"2015-07-24T16:40:02","date_gmt":"2015-07-24T14:40:02","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=65186"},"modified":"2015-07-24T14:41:58","modified_gmt":"2015-07-24T12:41:58","slug":"a-daimler-elerte-kituzott-novekedesi-celjait","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/a-daimler-elerte-kituzott-novekedesi-celjait\/","title":{"rendered":"A Daimler el\u00e9rte kit\u0171z\u00f6tt n\u00f6veked\u00e9si c\u00e9ljait"},"content":{"rendered":"<p><strong>A n\u00e9met min\u0151s\u00e9g meghozza eredm\u00e9ny\u00e9t: a Daimler n\u00f6veked\u00e9si p\u00e1ly\u00e1n van. A sz\u00e1mok \u00f6nmaguk\u00e9rt besz\u00e9lnek, hisz az aut\u00f3gy\u00e1rt\u00f3 v\u00e1llalat az els\u0151 f\u00e9l\u00e9vben rekord elad\u00e1si eredm\u00e9nyeket produk\u00e1lt. &#8222;Az els\u0151 f\u00e9l\u00e9vben a Mercedes Benz aut\u00f3k eset\u00e9ben elad\u00e1si c\u00e9ljainkat el\u00e9rt\u00fck&#8221; &#8211;  fejtette ki Dieter Zetsche, a Daimler vez\u00e9rigazgat\u00f3ja a cs\u00fct\u00f6rt\u00f6ki sajt\u00f3konferenci\u00e1n. <\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>A pr\u00e9mium aut\u00f3k gy\u00e1rt\u00f3ja ezzel 4 \u00e9v ut\u00e1n ism\u00e9telten  el\u00e9rte kit\u0171z\u00f6tt c\u00e9lj\u00e1t &#8211; a BMW \u00e9s Audi m\u00e1rk\u00e1khoz hasonl\u00f3an a Daimler is 10 sz\u00e1zal\u00e9k feletti nyeres\u00e9get tudott produk\u00e1lni ebben az \u00fczlet\u00e1gban.<br \/>\nA Daimler f\u0151 \u00fczlet\u00e1g\u00e1ban, a szem\u00e9lyaut\u00f3k elad\u00e1s\u00e1ban a c\u00e9g operat\u00edv nyeres\u00e9ge a 10 sz\u00e1zal\u00e9kos elv\u00e1r\u00e1sokhoz k\u00e9pest emelkedett  &#8211; 10,5 sz\u00e1zal\u00e9k volt. &#8222;A c\u00e9l az, hogy ezt a szintet hossz\u00fa t\u00e1von fenn tudjuk tartani.   Minden m\u00e1s \u00fczlet\u00e1gban valamivel az elad\u00e1si ir\u00e1nysz\u00e1mok alatt vagyunk&#8221; &#8211; mondta Zetsche. <\/p>\n<p>A Daimler siker\u00e9nek titka &#8211; az elad\u00e1sok n\u00f6veked\u00e9se mellett egy, a v\u00e1llalatn\u00e1l bevezetett takar\u00e9koss\u00e1gi program, \u00edgy a v\u00e1llalat m\u00e9lt\u00e1n b\u00edzhat abban, hogy f\u0151 konkurrenseivel, az Audi-val \u00e9s a BMW-vel tudja tartani a l\u00e9p\u00e9st. <\/p><div id=\"gazda-2663029330\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>A Daimler szeretn\u00e9 2014-es rekord elad\u00e1si teljes\u00edtm\u00e9ny\u00e9t el\u00e9rni, mindezt \u00fagy, hogy az id\u00e9n gyeng\u00e9bb konjukt\u00far\u00e1val sz\u00e1mol az  aut\u00f3kereskedelem ter\u00e9n.  A szem\u00e9lyaut\u00f3k elad\u00e1s\u00e1nak ter\u00e9n a Daimler 2 sz\u00e1zal\u00e9kos emelked\u00e9ssel sz\u00e1mol &#8211; mindeddig az emelked\u00e9s 3 sz\u00e1zal\u00e9k volt. Azonban a Daimler vezet\u0151je kijelentette, hogy a bizalom a c\u00e9g term\u00e9kei \u00e9s m\u00e1rk\u00e1i ir\u00e1nt t\u00f6retlen, \u00edgy \u0151 is b\u00edzik a tov\u00e1bbi j\u00f3 eredm\u00e9nyek el\u00e9r\u00e9s\u00e9ben.<\/p>\n<p> Daimler bev\u00e9telei a m\u00e1sodik negyed\u00e9vben mintegy 19 sz\u00e1zal\u00e9kkal &#8211; 37,5 milli\u00e1rd eur\u00f3ra n\u0151ttek. Ezzel az el\u0151z\u0151 \u00e9v hasonl\u00f3 id\u0151szak\u00e1hoz k\u00e9pest a Daimler mintegy 2,4 milli\u00e1rd eur\u00f3val n\u00f6velte bev\u00e9teleit \u00edgy a v\u00e1llalat m\u00e9lt\u00e1n b\u00edzhat a tov\u00e1bbi j\u00f3 eredm\u00e9nyek el\u00e9r\u00e9s\u00e9ben.<br \/>\nForr\u00e1s:kftkreator.hu   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A n\u00e9met min\u0151s\u00e9g meghozza eredm\u00e9ny\u00e9t: a Daimler n\u00f6veked\u00e9si p\u00e1ly\u00e1n van. A sz\u00e1mok \u00f6nmaguk\u00e9rt besz\u00e9lnek, hisz az aut\u00f3gy\u00e1rt\u00f3 v\u00e1llalat az els\u0151 f\u00e9l\u00e9vben rekord elad\u00e1si eredm\u00e9nyeket produk\u00e1lt. &#8222;Az els\u0151 f\u00e9l\u00e9vben a Mercedes Benz aut\u00f3k eset\u00e9ben elad\u00e1si c\u00e9ljainkat el\u00e9rt\u00fck&#8221; &#8211; fejtette ki Dieter Zetsche, a Daimler vez\u00e9rigazgat\u00f3ja a cs\u00fct\u00f6rt\u00f6ki sajt\u00f3konferenci\u00e1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/65186"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=65186"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/65186\/revisions"}],"predecessor-version":[{"id":65187,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/65186\/revisions\/65187"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=65186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=65186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=65186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}