{"id":63913,"date":"2015-06-30T15:35:45","date_gmt":"2015-06-30T13:35:45","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=63913"},"modified":"2015-06-30T15:35:45","modified_gmt":"2015-06-30T13:35:45","slug":"csokkent-a-sajatmarkas-termekek-arelonye-tavaly","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/csokkent-a-sajatmarkas-termekek-arelonye-tavaly\/","title":{"rendered":"Cs\u00f6kkent a saj\u00e1tm\u00e1rk\u00e1s term\u00e9kek \u00e1rel\u0151nye tavaly"},"content":{"rendered":"<p><strong>Cs\u00f6kkent a saj\u00e1tm\u00e1rk\u00e1s term\u00e9kek \u00e1rel\u0151nye tavaly, r\u00e9szben az\u00e9rt, mert \u00e1ruk t\u00f6bb term\u00e9kkateg\u00f3ri\u00e1ban emelkedett &#8211; der\u00fclt ki a GfK kereskedelmi m\u00e1rka anal\u00edzisek tanulm\u00e1ny\u00e1b\u00f3l.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    Az MTI-hez kedden eljuttatott jelent\u00e9s szerint az \u00e1remelked\u00e9s ellen\u00e9re a kereskedelmi m\u00e1rk\u00e1s term\u00e9kek tartott\u00e1k tavaly az el\u00e9rt 23 sz\u00e1zal\u00e9kos \u00e9rt\u00e9kbeli r\u00e9szesed\u00e9s\u00fcket a napi fogyaszt\u00e1si cikkek piac\u00e1n.<br \/>\n    A kereskedelmi m\u00e1rk\u00e1j\u00fa term\u00e9kek &#8211; f\u0151k\u00e9nt nedves t\u00f6rl\u0151kend\u0151, vatta, multipack j\u00e9gkr\u00e9m, kutyaeledel, s\u0171r\u00edtett tej &#8211; a legnagyobb ar\u00e1nyban a diszkontokban ker\u00fclnek a fogyaszt\u00f3i kosarakba, ahol a forgalom 61 sz\u00e1zal\u00e9k\u00e1t ezek a az \u00e1rucikkek adj\u00e1k.<br \/>\n    A marketingt\u00e1mogat\u00e1st \u00e9lvez\u0151, nagy gy\u00e1rt\u00f3i &#8222;A&#8221; m\u00e1rk\u00e1k ar\u00e1nya tov\u00e1bbra is a sz\u00e9les \u00e1ruk\u00edn\u00e1latot felvonultat\u00f3 hipermarketekben \u00e9s a szakosodott drog\u00e9ri\u00e1kban a legnagyobb. Egyed\u00fcl a kis- \u00e9s nagykereskedelemmel is foglalkoz\u00f3 cash&#038;carry \u00fczletekben figyelhet\u0151 meg jelent\u0151s &#8211; 4 sz\u00e1zal\u00e9kos &#8211; n\u00f6veked\u00e9s a nagy gy\u00e1rt\u00f3i m\u00e1rk\u00e1k ar\u00e1ny\u00e1ban. A marketingt\u00e1mogat\u00e1st n\u00e9lk\u00fcl\u00f6z\u0151, kis gy\u00e1rt\u00f3i, azaz &#8222;B&#8221; m\u00e1rk\u00e1s term\u00e9kek a f\u00fcggetlen \u00e9s l\u00e1ncba szervez\u0151d\u00f6tt kisboltokban tal\u00e1lhat\u00f3k meg f\u0151k\u00e9nt.<br \/>\n    A felm\u00e9r\u00e9s r\u00e1mutatott, hogy a magyar h\u00e1ztart\u00e1sok 2014-ben \u00e1tlagosan 1-2 naponta &#8222;B&#8221; m\u00e1rk\u00e1s term\u00e9ket, 2-3 naponta &#8222;A&#8221; m\u00e1rk\u00e1s term\u00e9ket, m\u00edg kereskedelmi m\u00e1rk\u00e1s term\u00e9keket enn\u00e9l ritk\u00e1bban, 3 naponta vettek.<br \/>\n    A v\u00e1s\u00e1rl\u00f3k ugyanakkor 10 sz\u00e1zal\u00e9kkal kevesebb p\u00e9nzt k\u00f6ltenek &#8222;A&#8221; \u00e9s &#8222;B&#8221; m\u00e1rk\u00e1s term\u00e9kekre egy v\u00e1s\u00e1rl\u00e1s alkalm\u00e1val, mik\u00f6zben a kereskedelmi m\u00e1rk\u00e1kra 4 sz\u00e1zal\u00e9kkal t\u00f6bbet adnak ki egyszerre.<br \/>\n    A GfK kereskedelmi m\u00e1rka anal\u00edzisek tanulm\u00e1nya 2000 \u00f3ta k\u00f6veti nyomon a napi fogyaszt\u00e1si cikkek (FMCG) piac\u00e1n az egyes m\u00e1rkat\u00edpusok r\u00e9szesed\u00e9s\u00e9nek \u00e9s a v\u00e1s\u00e1rl\u00f3i szok\u00e1soknak az alakul\u00e1s\u00e1t. A felm\u00e9r\u00e9st 2000 h\u00e1ztart\u00e1s bevon\u00e1s\u00e1val v\u00e9gzik.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cs\u00f6kkent a saj\u00e1tm\u00e1rk\u00e1s term\u00e9kek \u00e1rel\u0151nye tavaly, r\u00e9szben az\u00e9rt, mert \u00e1ruk t\u00f6bb term\u00e9kkateg\u00f3ri\u00e1ban emelkedett &#8211; der\u00fclt ki a GfK kereskedelmi m\u00e1rka anal\u00edzisek tanulm\u00e1ny\u00e1b\u00f3l.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/63913"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=63913"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/63913\/revisions"}],"predecessor-version":[{"id":63914,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/63913\/revisions\/63914"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=63913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=63913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=63913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}