{"id":60824,"date":"2015-05-07T10:46:51","date_gmt":"2015-05-07T08:46:51","guid":{"rendered":"http:\/\/stockportal.hu\/?p=60824"},"modified":"2015-05-07T10:46:51","modified_gmt":"2015-05-07T08:46:51","slug":"jogserto-reklamert-9-millio-forintos-birsaggal-sujtjak-a-henkelt","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/jogserto-reklamert-9-millio-forintos-birsaggal-sujtjak-a-henkelt\/","title":{"rendered":"Jogs\u00e9rt\u0151 rekl\u00e1m\u00e9rt 9 milli\u00f3 forintos b\u00edrs\u00e1ggal s\u00fajtj\u00e1k a Henkelt"},"content":{"rendered":"<p><strong>A Gazdas\u00e1gi Versenyhivatal (GVH) 9 milli\u00f3 forintra b\u00edrs\u00e1golta a Henkel Magyarorsz\u00e1g Kft.-t mosogat\u00f3szereket \u00f6sszehasonl\u00edt\u00f3 jogs\u00e9rt\u0151 rekl\u00e1moz\u00e1s\u00e9rt.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    A versenyhivatal cs\u00fct\u00f6rt\u00f6ki k\u00f6zlem\u00e9nye szerint a Henkel egy 2014 nyar\u00e1n sug\u00e1rzott telev\u00edzi\u00f3s rekl\u00e1mj\u00e1ban nem t\u00e1rgyilagosan hasonl\u00edtott \u00f6ssze k\u00e9t mosogat\u00f3szert.<br \/>\n    A GVH meg\u00edt\u00e9l\u00e9se szerint a fogyaszt\u00f3k nem kaptak objekt\u00edv k\u00e9pet a k\u00e9t term\u00e9k k\u00f6zti k\u00fcl\u00f6nbs\u00e9gr\u0151l, ugyanis nem t\u00e1rt\u00e1k fel el\u0151tt\u00fck az \u00f6sszehasonl\u00edt\u00e1st megel\u0151z\u0151 teszt-sorozat r\u00e9szleteit. A rekl\u00e1m \u00f6sszhat\u00e1s\u00e1ban azt \u00fczente a fogyaszt\u00f3knak, hogy a Pur Gold mosogat\u00f3szer tiszt\u00edt\u00f3hat\u00e1sa &#8211; az innov\u00e1ci\u00f3nak k\u00f6sz\u00f6nhet\u0151en &#8211; minden tekintetben jobb, mint a Jar Platinum\u00e9. Jobb eredm\u00e9nyeket \u00e9s nagyobb elt\u00e9r\u00e9st mutatott be a k\u00e9t term\u00e9k k\u00f6z\u00f6tt, mint amit a rekl\u00e1m\u00e1ll\u00edt\u00e1sok igazol\u00e1s\u00e1ra sz\u00e1nt teszteredm\u00e9nyek al\u00e1t\u00e1masztottak.<br \/>\n    A GVH a b\u00edrs\u00e1g kiszab\u00e1sakor a t\u00e9v\u00e9rekl\u00e1mok k\u00f6lts\u00e9geire alapozott. S\u00falyos\u00edt\u00f3 k\u00f6r\u00fclm\u00e9nyk\u00e9nt \u00e9rt\u00e9kelte egyebek k\u00f6zt, hogy a jogs\u00e9rt\u0151 rekl\u00e1mfilm a fogyaszt\u00f3k sz\u00e9les k\u00f6r\u00e9t \u00e9rte el, tov\u00e1bb\u00e1, hogy a v\u00e1llalatot az elm\u00falt \u00f6t \u00e9vben egyszer m\u00e1r elmarasztalta a fogyaszt\u00f3kat \u00e9rint\u0151 jogs\u00e9rt\u0151 kereskedelmi gyakorlat miatt.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Gazdas\u00e1gi Versenyhivatal (GVH) 9 milli\u00f3 forintra b\u00edrs\u00e1golta a Henkel Magyarorsz\u00e1g Kft.-t mosogat\u00f3szereket \u00f6sszehasonl\u00edt\u00f3 jogs\u00e9rt\u0151 rekl\u00e1moz\u00e1s\u00e9rt.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/60824"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=60824"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/60824\/revisions"}],"predecessor-version":[{"id":60825,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/60824\/revisions\/60825"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=60824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=60824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=60824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}