{"id":55199,"date":"2015-01-29T07:12:22","date_gmt":"2015-01-29T06:12:22","guid":{"rendered":"http:\/\/stockportal.hu\/?p=55199"},"modified":"2015-01-29T07:12:22","modified_gmt":"2015-01-29T06:12:22","slug":"tavozik-a-mcdonalds-vezerigazgatoja","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/tavozik-a-mcdonalds-vezerigazgatoja\/","title":{"rendered":"T\u00e1vozik a McDonald&#8217;s vez\u00e9rigazgat\u00f3ja"},"content":{"rendered":"<p><strong>M\u00e1rcius 1-j\u00e9vel t\u00e1vozik posztj\u00e1r\u00f3l Don Thompson, a McDonald&#8217;s Corporation vez\u00e9rigazgat\u00f3ja, a hely\u00e9t Steve Easterbrook \u00fcgyvezet\u0151 aleln\u00f6k, a c\u00e9g f\u0151 m\u00e1rkamenedzsere veszi \u00e1t &#8211; k\u00f6z\u00f6lte szerd\u00e1n a gyors\u00e9tterem-l\u00e1ncot \u00fczemeltet\u0151 v\u00e1llalat.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    A bejelent\u00e9st k\u00f6vet\u0151en 3 sz\u00e1zal\u00e9kponttal er\u0151s\u00f6dtek a forgalom cs\u00f6kken\u00e9s\u00e9vel k\u00fcszk\u00f6d\u0151 c\u00e9g r\u00e9szv\u00e9nyei. A McDonald&#8217;s \u00e1rbev\u00e9tele tavaly glob\u00e1lis szinten 3,6, az Egyes\u00fclt \u00c1llamokban 4,1 sz\u00e1zal\u00e9kkal cs\u00f6kkent, az utols\u00f3 negyed\u00e9vben pedig glob\u00e1lis szinten 21 sz\u00e1zal\u00e9kkal esett vissza a nyeres\u00e9g.<br \/>\n    Az eredm\u00e9nyek roml\u00e1s\u00e1t elemz\u0151k a fogyaszt\u00f3i szok\u00e1sok v\u00e1ltoz\u00e1s\u00e1val \u00e9s a men\u00fcben v\u00e9grehajtott sikertelen v\u00e1ltoztat\u00e1sokkal magyar\u00e1zt\u00e1k. A t\u00fals\u00e1gosan kib\u0151v\u00edtett v\u00e1laszt\u00e9k lelass\u00edtotta a kiszolg\u00e1l\u00e1st, a fiatalabb gyors\u00e9ttermi fogyaszt\u00f3k pedig az olyan, eg\u00e9szs\u00e9gesebb \u00e9s frissebb \u00e9teleket k\u00edn\u00e1l\u00f3 konkurensek fel\u00e9 fordultak, mint a Chipotle Mexican Grill, vagy az olyan eleg\u00e1nsabb h\u00e1l\u00f3zatokhoz p\u00e1rtoltak \u00e1t, mint a Five Guys vagy a Chick-fil-A.<br \/>\n    A McDonald&#8217;s janu\u00e1rban arculatfriss\u00edt\u0151 marketingkamp\u00e1nyba kezdett. Easterbrook, aki m\u00e1r negyedsz\u00e1zadot t\u00f6lt\u00f6tt el a c\u00e9gn\u00e9l &#8211; volt a McDonald&#8217;s eur\u00f3pai igazgat\u00f3ja is &#8211; egyebek k\u00f6z\u00f6tt a marketing meg\u00faj\u00edt\u00e1s\u00e1val, men\u00fcinnov\u00e1ci\u00f3val \u00e9s digit\u00e1lis fejleszt\u00e9ssel is foglalkozott.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1rcius 1-j\u00e9vel t\u00e1vozik posztj\u00e1r\u00f3l Don Thompson, a McDonald&#8217;s Corporation vez\u00e9rigazgat\u00f3ja, a hely\u00e9t Steve Easterbrook \u00fcgyvezet\u0151 aleln\u00f6k, a c\u00e9g f\u0151 m\u00e1rkamenedzsere veszi \u00e1t &#8211; k\u00f6z\u00f6lte szerd\u00e1n a gyors\u00e9tterem-l\u00e1ncot \u00fczemeltet\u0151 v\u00e1llalat.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/55199"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=55199"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/55199\/revisions"}],"predecessor-version":[{"id":55200,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/55199\/revisions\/55200"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=55199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=55199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=55199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}