{"id":35459,"date":"2014-05-23T05:07:34","date_gmt":"2014-05-23T03:07:34","guid":{"rendered":"http:\/\/stockportal.hu\/?p=35459"},"modified":"2014-05-22T23:20:08","modified_gmt":"2014-05-22T21:20:08","slug":"a-google-a-vilag-legertekesebb-markaja","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/a-google-a-vilag-legertekesebb-markaja\/","title":{"rendered":"A Google a vil\u00e1g leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1ja"},"content":{"rendered":"<p><strong>A Google a vil\u00e1g leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1ja, 2014-re 2013-hoz k\u00e9pest 40 sz\u00e1zal\u00e9kkal n\u0151tt a m\u00e1rka \u00e9rt\u00e9ke, \u00e9s el\u00e9rte a 158,8 milli\u00e1rd doll\u00e1rt &#8211; der\u00fclt ki a Millward Brown Optimor m\u00e9diapiaci kutat\u00f3v\u00e1llalat &#8222;Brandz Top 100&#8221; felm\u00e9r\u00e9s\u00e9b\u0151l.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    M\u00e1sodik helyen van az Apple technol\u00f3giai v\u00e1llalat 147,8 milli\u00e1rd doll\u00e1rral, harmadik helyen az IBM 107,5 milli\u00e1rd doll\u00e1rral, negyedik helyen a Microsoft 90,1 milli\u00e1rd doll\u00e1rral, azaz a list\u00e1t nagy f\u00f6l\u00e9nnyel a technol\u00f3giai v\u00e1llalatok vezetik.<br \/>\n    A list\u00e1n szerepl\u0151 sz\u00e1z m\u00e1rk\u00e1nak az \u00f6sszes\u00edtett \u00e9rt\u00e9ke 12 sz\u00e1zal\u00e9kkal n\u0151tt egy \u00e9v alatt, 2600 milli\u00e1rd doll\u00e1rr\u00f3l 2900 milli\u00e1rd doll\u00e1rra. 2013 j\u00f3 \u00e9v volt, 2006 \u00f3ta gy\u0171jt adatokat a Millward, \u00e9s 2009 \u00f3ta az \u00e1tlagos \u00e9ves n\u00f6veked\u00e9si \u00fctem csak 6 sz\u00e1zal\u00e9k volt.<br \/>\n    A list\u00e1n egy\u00e9rtelm\u0171en domin\u00e1ns szerep\u00fck van az amerikai \u00e9s eur\u00f3pai m\u00e1rk\u00e1knak, indiai m\u00e1rka nem is jutott be a sz\u00e1z leg\u00e9rt\u00e9kesebb k\u00f6z\u00e9, afrikai csak egy, \u00e9s a list\u00e1n szerepl\u0151 k\u00ednai m\u00e1rk\u00e1k sz\u00e1ma cs\u00f6kkent.<br \/>\n    A list\u00e1n lev\u0151 v\u00e1llalatok ipar\u00e1gi megoszl\u00e1s szerint \u00f6sszesen 14 kateg\u00f3ri\u00e1ba sorolhat\u00f3k. A m\u00e1rk\u00e1k \u00e9rt\u00e9ke minden kateg\u00f3ri\u00e1ban emelkedett. Legjobban a ruh\u00e1zati cikkeket gy\u00e1rt\u00f3 \u00e9s forgalmaz\u00f3 c\u00e9gek\u00e9 (29 sz\u00e1zal\u00e9kkal), legkev\u00e9sb\u00e9 az olaj- \u00e9s g\u00e1zipari c\u00e9gek\u00e9 (3 sz\u00e1zal\u00e9kkal).<br \/>\n    \u00daj trendek is megfigyelhet\u0151k a list\u00e1n szerepl\u0151 v\u00e1llalatok k\u00f6z\u00f6tt. Nagyobb szerep jut a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1nak. A 21. helyet el\u00e9r\u0151, 35,7 milli\u00e1rd doll\u00e1ros m\u00e1rka\u00e9rt\u00e9kkel rendelkez\u0151 Facebook m\u00e1r szerepelt a list\u00e1n kor\u00e1bban is, de most el\u0151sz\u00f6r jutott fel a Twitter (71. hely 13,8 milli\u00e1rd doll\u00e1rral) \u00e9s a Linkedin (78. hely, 12,4 milli\u00e1rd doll\u00e1r).<br \/>\n(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Google a vil\u00e1g leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1ja, 2014-re 2013-hoz k\u00e9pest 40 sz\u00e1zal\u00e9kkal n\u0151tt a m\u00e1rka \u00e9rt\u00e9ke, \u00e9s el\u00e9rte a 158,8 milli\u00e1rd doll\u00e1rt &#8211; der\u00fclt ki a Millward Brown Optimor m\u00e9diapiaci kutat\u00f3v\u00e1llalat &#8222;Brandz Top 100&#8221; felm\u00e9r\u00e9s\u00e9b\u0151l.<\/p>\n","protected":false},"author":1,"featured_media":33040,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[146,8],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/35459"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=35459"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/35459\/revisions"}],"predecessor-version":[{"id":35460,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/35459\/revisions\/35460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media\/33040"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=35459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=35459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=35459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}