{"id":30382,"date":"2014-03-18T20:12:06","date_gmt":"2014-03-18T19:12:06","guid":{"rendered":"http:\/\/stockportal.hu\/?p=30382"},"modified":"2014-03-18T17:53:01","modified_gmt":"2014-03-18T16:53:01","slug":"nielsen-bovult-a-recept-nelkuli-gyogyszerek-es-gyogyhatasu-keszitmenyek-forgalma-tavaly","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/nielsen-bovult-a-recept-nelkuli-gyogyszerek-es-gyogyhatasu-keszitmenyek-forgalma-tavaly\/","title":{"rendered":"Nielsen: b\u0151v\u00fclt a recept n\u00e9lk\u00fcli gy\u00f3gyszerek \u00e9s gy\u00f3gyhat\u00e1s\u00fa k\u00e9sz\u00edtm\u00e9nyek forgalma tavaly"},"content":{"rendered":"<p><strong>Tizenegy sz\u00e1zal\u00e9kkal 147 milli\u00e1rd forintra b\u0151v\u00fclt a recept n\u00e9lk\u00fcl kaphat\u00f3 gy\u00f3gyszerek \u00e9s gy\u00f3gyhat\u00e1s\u00fa k\u00e9sz\u00edtm\u00e9nyek kiskereskedelmi forgalma tavaly &#8211; k\u00f6z\u00f6lte a Nielsen kedden az MTI-vel.<!--more--><\/strong><\/p>\n<div id=\"vid4u\"><\/div>\n<p><script type=\"text\/javascript\">\/\/ <![CDATA[\nvar rid = 100000 + Math.floor(Math.random()*99999); var b = document.createElement(\"div\"); b.setAttribute(\"id\", \"v4u_c_\"+rid+\"_6\"); var r = document.getElementById(\"vid4u\"); r.parentNode.insertBefore(b,r); r.setAttribute(\"id\", \"\"); (function(w, d, s, rid) { function go(){ var js, fjs = d.getElementsByTagName(s)[0], load = function(url, id) { if (d.getElementById(id)) { d.getElementById(id).onload = d.getElementById(id).onreadystatechange = function() { if (typeof vid4u != 'undefined') vid4u.init(480,289,\"uK2F1snuYE\",\"LzUDacSviz\",6, rid);}; return; } js = d.createElement(s); js.src = url; js.id = id; fjs.parentNode.insertBefore(js, fjs); js.onload = js.onreadystatechange = function() { if (typeof vid4u != 'undefined') vid4u.init(480,289,\"uK2F1snuYE\",\"LzUDacSviz\",6, rid); };}; load(\"http:\/\/video.vid4u.org\/vid4ul.js\", \"vjs_\"+rid); } go(); }(window, document, \"script\", rid));\n\/\/ ]]><\/script><\/p>\n<p>A legnagyobb kereslet a vitaminok \u00e9s az \u00e9trendkieg\u00e9sz\u00edt\u0151k ir\u00e1nt volt, ezek tett\u00e9k ki az \u00f6sszes forgalom 31 sz\u00e1zal\u00e9k\u00e1t. Ut\u00e1nuk k\u00f6vetkeznek a l\u00e1z- \u00e9s f\u00e1jdalomcsillap\u00edt\u00f3k 16, valamint a k\u00f6h\u00f6g\u00e9scsillap\u00edt\u00f3k 7 sz\u00e1zal\u00e9kos r\u00e9szesed\u00e9ssel, vagyis e h\u00e1rom kateg\u00f3ri\u00e1ra jut a teljes forgalom t\u00f6bb mint fele.<br \/>\n\u00c1tlag felett, 13 sz\u00e1zal\u00e9kkal n\u0151tt a forgalma a l\u00e1z- \u00e9s f\u00e1jdalomcsillap\u00edt\u00f3knak, a k\u00f6h\u00f6g\u00e9scsillap\u00edt\u00f3k forgalma 14 sz\u00e1zal\u00e9kkal, az orrdugul\u00e1s elleni szerek\u00e9 17, a puffad\u00e1s elleniek\u00e9 12, a hasmen\u00e9sre hat\u00f3k\u00e9 16, a gombaellenes szerek forgalma 13 sz\u00e1zal\u00e9kkal b\u0151v\u00fclt tavaly.<br \/>\nA piackutat\u00f3 m\u00e9r\u00e9se a recept n\u00e9lk\u00fcli gy\u00f3gyszerek \u00e9s gy\u00f3gyhat\u00e1s\u00fa k\u00e9sz\u00edtm\u00e9nyek telev\u00edzi\u00f3s rekl\u00e1moz\u00e1s\u00e1ra is kiterjedt, e szerint a piaci szerepl\u0151k tavaly &#8211; hivatalos lista\u00e1ron &#8211; mintegy 133 milli\u00e1rd forintot k\u00f6lt\u00f6ttek erre a c\u00e9lra, 7 sz\u00e1zal\u00e9kkal kevesebb, mint egy \u00e9vvel kor\u00e1bban. A Nielsen k\u00f6zlem\u00e9nye megjegyzi, hogy a hivatalos lista\u00e1rhoz k\u00e9pest a val\u00f3s\u00e1gban kevesebbet szoktak fizetni a rekl\u00e1mok\u00e9rt.<br \/>\nA t\u00e9v\u00e9rekl\u00e1mk\u00f6lt\u00e9sb\u0151l legnagyobb r\u00e9sz tavaly a megf\u00e1z\u00e1s \u00e9s influenza elleni k\u00e9sz\u00edtm\u00e9nyekre jutott, az \u00f6sszes k\u00f6lt\u00e9s 23 sz\u00e1zal\u00e9ka. A f\u00e1jdalomcsillap\u00edt\u00f3kra, nyugtat\u00f3kra 14 sz\u00e1zal\u00e9k, vitamin \u00e9s vitaminitalokra 12, em\u00e9szt\u00e9st jav\u00edt\u00f3 k\u00e9sz\u00edtm\u00e9nyekre 11, \u00edz\u00fcleti b\u00e1ntalmak elleni k\u00e9sz\u00edtm\u00e9nyekre 7, b\u0151rgy\u00f3gy\u00e1szati k\u00e9sz\u00edtm\u00e9nyekre \u00e9s allergia elleni k\u00e9sz\u00edtm\u00e9nyekre pedig 3-3 sz\u00e1zal\u00e9k jutott a rekl\u00e1mk\u00f6lt\u00e9sb\u0151l.<br \/>\nAz el\u0151z\u0151 \u00e9vhez k\u00e9pest a legnagyobb m\u00e9rt\u00e9kben, 36 sz\u00e1zal\u00e9kkal az \u00edz\u00fcleti b\u00e1ntalmak elleni k\u00e9sz\u00edtm\u00e9nyek rekl\u00e1mk\u00f6lt\u00e9se emelkedett tavaly, 24 sz\u00e1zal\u00e9kkal n\u0151tt az allergia elleni k\u00e9sz\u00edtm\u00e9nyek\u00e9, a megf\u00e1z\u00e1s, influenza elleni szerek, valamint a szemcseppek rekl\u00e1moz\u00e1s\u00e1ra ford\u00edtott \u00f6sszeg pedig egyar\u00e1nt 16 sz\u00e1zal\u00e9kkal haladta meg az el\u0151z\u0151 \u00e9vit.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tizenegy sz\u00e1zal\u00e9kkal 147 milli\u00e1rd forintra b\u0151v\u00fclt a recept n\u00e9lk\u00fcl kaphat\u00f3 gy\u00f3gyszerek \u00e9s gy\u00f3gyhat\u00e1s\u00fa k\u00e9sz\u00edtm\u00e9nyek kiskereskedelmi forgalma tavaly &#8211; k\u00f6z\u00f6lte a Nielsen kedden az MTI-vel.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/30382"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=30382"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/30382\/revisions"}],"predecessor-version":[{"id":30383,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/30382\/revisions\/30383"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=30382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=30382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=30382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}