{"id":152027,"date":"2026-01-27T09:54:22","date_gmt":"2026-01-27T08:54:22","guid":{"rendered":"https:\/\/gazdasagportal.hu\/?p=152027"},"modified":"2026-01-27T09:54:22","modified_gmt":"2026-01-27T08:54:22","slug":"a-magyarok-meg-felnek-az-elofizetesektol","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/a-magyarok-meg-felnek-az-elofizetesektol\/","title":{"rendered":"A magyarok m\u00e9g f\u00e9lnek az el\u0151fizet\u00e9sekt\u0151l"},"content":{"rendered":"<p><strong>B\u00e1r mostan\u00e1ban kezd Eur\u00f3p\u00e1ban (\u00e9s haz\u00e1nkban) trendd\u00e9 v\u00e1lni, a 17. sz\u00e1zad \u00f3ta l\u00e9tez\u0151, Amerik\u00e1ban m\u00e1r teljesen h\u00e9tk\u00f6znapi dolog, hogy el\u0151fizet\u00e9ses modellben jutnak hozz\u00e1 a v\u00e1s\u00e1rl\u00f3k ak\u00e1r FMCG-term\u00e9kekhez (pl. test\u00e1pol\u00e1si term\u00e9kek). Az amerikai piac a referencia az eg\u00e9sz vil\u00e1g sz\u00e1m\u00e1ra, \u00edgy az ottani h\u00e1ztart\u00e1sonk\u00e9nti 12 el\u0151fizet\u00e9s \u00e1tlag a glob\u00e1lis index jelenleg.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A legn\u00e9pszer\u0171bb el\u0151fizet\u00e9si t\u00edpusok k\u00f6z\u00e9 tartoznak a streaming szolg\u00e1ltat\u00e1sok (Netflix, Spotify).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A 18-79 \u00e9ves magyar lakoss\u00e1g 45%-a hallott term\u00e9kel\u0151fizet\u00e9sr\u0151l<\/b><span style=\"font-weight: 400;\"> az e-kereskedelemben. <\/span><b>8%-uk pr\u00f3b\u00e1lta ki<\/b><span style=\"font-weight: 400;\"> valamilyen form\u00e1j\u00e1t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>60 \u00e9v felettiek<\/b><span style=\"font-weight: 400;\"> k\u00f6z\u00fcl 29% hallott r\u00f3la, m\u00edg <\/span><b>30 \u00e9v alattiak<\/b><span style=\"font-weight: 400;\"> k\u00f6z\u00fcl 73% ismeri \u00e9s ebben a koroszt\u00e1lyban n\u00e9pszer\u0171bbek is az el\u0151fizet\u00e9sek.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A term\u00e9kel\u0151fizet\u00e9s <\/span><b>komfortosabb \u00e9s id\u0151t sp\u00f3rol\u00f3bb lehet\u0151s\u00e9get<\/b><span style=\"font-weight: 400;\"> jelenthet, de sokak sz\u00e1m\u00e1ra ink\u00e1bb <\/span><b>marketingfog\u00e1snak<\/b><span style=\"font-weight: 400;\"> t\u0171nik (45%) \u00e9s a feln\u0151tt magyarok 55%-a nem is v\u00e1llalna sz\u00edvesen egy egy \u00e9ves el\u0151fizet\u00e9st.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A term\u00e9kel\u0151fizet\u00e9s m\u00e9g gyerekcip\u0151ben j\u00e1r. A j\u00f6v\u0151beli el\u0151fizet\u00e9si tervek k\u00f6z\u00f6tt eg\u00e9szs\u00e9g\u00fcgyi term\u00e9kek, \u00e9lelmiszer \u00e9s \u00e1llateledel szerepelnek, \u00e9s a v\u00e1laszad\u00f3k t\u00f6bbs\u00e9ge (61%)<\/span><b> csak akkor fizetne el\u0151, ha anyagi kedvezm\u00e9nyt is kapna<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Az el\u0151fizet\u00e9ses modell sikerreceptje viszont nem hever a l\u00e1bunk el\u0151tt. J\u00f3 p\u00e9ld\u00e1kb\u00f3l \u00e9s relev\u00e1ns kutat\u00e1sokb\u00f3l tudatjuk, hogy <\/span><b>mikor el\u0151ny\u00f6s a v\u00e1s\u00e1rl\u00f3 szempontj\u00e1b\u00f3l egy el\u0151fizet\u00e9ses term\u00e9k\/szolg\u00e1ltat\u00e1s, \u00e9s mikor hajland\u00f3 azt v\u00e1lasztani<\/b><span style=\"font-weight: 400;\">. Ha az\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">valamilyen c\u00e9ges \u201ek\u00f6z\u00fczem\u201d szolg\u00e1ltat\u00e1st (pl. CRM, grafikai szoftver) ad,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">valamilyen \u00e9lm\u00e9nyt, exkluzivit\u00e1st tud ny\u00fajtani,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gyorsabban juthatnak ez\u00e1ltal valamihez,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">k\u00f6lts\u00e9get sp\u00f3rolnak (pl. ingyenes sz\u00e1ll\u00edt\u00e1s) meg vele,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">testre szabott megold\u00e1st kapnak (egy kutat\u00e1s szerint az el\u0151fizet\u0151k 28%-\u00e1n\u00e1l ez a hosszabb\u00edt\u00e1s oka),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vagy k\u00e9nyelmet kapnak az el\u0151fizet\u00e9ssel.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A legsikeresebb a havi, vagy negyed\u00e9ves megold\u00e1sok, de egy meglep\u0151en kedvez\u0151 \u00e1r eset\u00e9n az \u00e9ves ciklust\u00f3l sem ijednek meg. Term\u00e9szetesen a tehet\u0151sebb, v\u00e1rosban, irodai munk\u00e1t v\u00e9gz\u0151 \u00e9s az internetes v\u00e1s\u00e1rl\u00e1sokt\u00f3l nem f\u00e9l\u0151 (azt rendszeresen haszn\u00e1l\u00f3) r\u00e9teg nyitott az el\u0151fizet\u00e9sekre. <\/span><b>Ipari \u00e1tlag szerint az el\u0151fizet\u0151k 60%-a n\u0151.<\/b><\/p><div id=\"gazda-1230275171\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p><b>Tov\u00e1bbi \u00e9rdekess\u00e9gek el\u0151fizet\u00e9ses \u00fczleti modellek kapcs\u00e1n:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Az el\u0151fizet\u0151k t\u00f6bb mint egyharmada kevesebb, mint h\u00e1rom h\u00f3napon bel\u00fcl lemondja az el\u0151fizet\u00e9st, az els\u0151 hat h\u00f3nap alatt t\u00f6bb mint a fele.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Az \u00fczleti d\u00f6nt\u00e9shoz\u00f3k 70%-a mondja azt, hogy p\u00e1r \u00e9ven bel\u00fcl az el\u0151fizet\u00e9ses \u00fczleti modell lesz a vezet\u0151 \u00fczleti modell.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Glob\u00e1lis \u00e1tlagban az e-commerce-ben jegyzett el\u0151fizet\u0151k jellemz\u0151 \u00e9letkora 25-44 \u00e9v.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Els\u0151sorban a n\u0151k a jellemz\u0151 el\u0151fizet\u0151k, de a f\u00e9rfiaknak t\u00f6bb el\u0151fizet\u00e9s\u00fck van.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A legn\u00e9pszer\u0171bb el\u0151fizet\u00e9ses szolg\u00e1ltat\u00e1sok\/term\u00e9kek havi 10 $ vagy kevesebb \u00f6sszeg \u00e1raz\u00e1s\u00faak.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">4500 forint: \u00c1tlagosan ennyit k\u00f6ltenek havonta a magyar el\u0151fizet\u0151k streamingre.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nemzetk\u00f6zi jelent\u00e9sek szerint az el\u0151fizet\u00e9ses \u00fczleti modell \u00e9ves n\u00f6veked\u00e9se v\u00e1rhat\u00f3an ~13,3%. Egyre nehezebb \u00faj el\u0151fizet\u0151ket szerezni, viszont olyan funkci\u00f3k, mint az el\u0151fizet\u00e9s sz\u00fcneteltet\u00e9se ak\u00e1r 60%-al is n\u00f6veli az \u00fcgyf\u00e9lmegtart\u00e1si ar\u00e1nyt. A \u201cfree trial\u201d el\u0151fizet\u00e9s konverzi\u00f3ja viszont az elm\u00falt h\u00e1rom \u00e9vben 46%-r\u00f3l 33%-ra esett vissza.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">A leg\u00fajabb marketing- \u00e9s \u00fczleti trendekkel b\u0151vebben a <a href=\"https:\/\/marketingfesztival.hu\/?p=GAZDASAGPORTAL\" target=\"_blank\" rel=\"noopener\">Magyar Marketing Fesztiv\u00e1l<\/a>on foglalkozunk, 2026.01.29-\u00e9n, a Lurdy Konferencia-k\u00f6zpontban!\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/marketingfesztival.hu\/?p=GAZDASAGPORTAL\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/marketingfesztival.hu<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1r mostan\u00e1ban kezd Eur\u00f3p\u00e1ban (\u00e9s haz\u00e1nkban) trendd\u00e9 v\u00e1lni, a 17. sz\u00e1zad \u00f3ta l\u00e9tez\u0151, Amerik\u00e1ban m\u00e1r teljesen h\u00e9tk\u00f6znapi dolog, hogy el\u0151fizet\u00e9ses modellben jutnak hozz\u00e1 a v\u00e1s\u00e1rl\u00f3k ak\u00e1r FMCG-term\u00e9kekhez (pl. test\u00e1pol\u00e1si term\u00e9kek). Az amerikai piac a referencia az eg\u00e9sz vil\u00e1g sz\u00e1m\u00e1ra, \u00edgy az ottani h\u00e1ztart\u00e1sonk\u00e9nti 12 el\u0151fizet\u00e9s \u00e1tlag a glob\u00e1lis index jelenleg.<\/p>\n","protected":false},"author":1001010,"featured_media":152028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[436,19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/152027"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001010"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=152027"}],"version-history":[{"count":2,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/152027\/revisions"}],"predecessor-version":[{"id":152030,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/152027\/revisions\/152030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media\/152028"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=152027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=152027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=152027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}