{"id":151977,"date":"2026-01-23T10:18:55","date_gmt":"2026-01-23T09:18:55","guid":{"rendered":"https:\/\/gazdasagportal.hu\/?p=151977"},"modified":"2026-01-27T09:54:59","modified_gmt":"2026-01-27T08:54:59","slug":"mi-alapjan-vasarolunk","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/mi-alapjan-vasarolunk\/","title":{"rendered":"Mi alapj\u00e1n v\u00e1s\u00e1rolunk?"},"content":{"rendered":"<p><strong>Reprezentat\u00edv felm\u00e9r\u00e9s szerint a magyarok 70%-a hasznosnak tartja azokat az \u00e9rt\u00e9kel\u00e9seket, amelyek \u0151szint\u00e9k \u00e9s a term\u00e9kek gyeng\u00e9bb tulajdons\u00e1gait is bemutatj\u00e1k. Ett\u0151l f\u00fcggetlen\u00fcl a v\u00e1s\u00e1rl\u00f3i d\u00f6nt\u00e9shozatal n\u00e9gy legfontosabb inform\u00e1ci\u00f3forr\u00e1sa:<\/strong><!--more--><\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web\u00e1ruh\u00e1zak v\u00e1s\u00e1rl\u00f3i \u00e9rt\u00e9kel\u00e9sei: <\/span><b>47,8%<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c1ltal\u00e1nos v\u00e1s\u00e1rl\u00f3i \u00e9rt\u00e9kel\u00e9sek: <\/span><b>44,1%<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ismer\u0151s\u00f6k \u00e9s bar\u00e1tok aj\u00e1nl\u00e1sai: <\/span><b>41,4%<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online term\u00e9kteszt oldalak: <\/span><b>40,5%<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A <\/span><b>16-29 \u00e9vesek 50%-a<\/b><span style=\"font-weight: 400;\"> k\u00edv\u00e1ncsi YouTube-erek \u00e9s vloggerek v\u00e9lem\u00e9ny\u00e9re, m\u00edg az id\u0151sebb gener\u00e1ci\u00f3k tagjainak csak <\/span><b>20%-a<\/b><span style=\"font-weight: 400;\"> b\u00edzik ezekben a forr\u00e1sokban.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A kutat\u00e1s kit\u00e9r arra, hogy a r\u00f6vid, csillagos \u00e9rt\u00e9kel\u00e9sek ma m\u00e1r nem men\u0151k (16,4% szimpatiz\u00e1l vele), ellenben a v\u00e1s\u00e1rl\u00f3k ~<\/span><b>76%-a<\/b><span style=\"font-weight: 400;\"> nyitott arra, hogy m\u0171szaki cikkeket teszteljen m\u00e9g a hivatalos megjelen\u00e9s el\u0151tt. Legsz\u00edvesebben ezeket:<\/span><\/p><div id=\"gazda-1415623686\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kommunik\u00e1ci\u00f3s eszk\u00f6z\u00f6k: <\/span><b>66,7%<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sz\u00f3rakoztat\u00f3 elektronikai eszk\u00f6z\u00f6k: <\/span><b>53,2%<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Konyhai kisg\u00e9pek: <\/span><b>52,4%<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Takar\u00edt\u00f3g\u00e9pek: <\/span><b>48,6%\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A Capgemini Kutat\u00f3int\u00e9zet kutat\u00e1sa alapj\u00e1n egy\u00e9bk\u00e9nt a fogyaszt\u00f3k 71%-a ig\u00e9nyli, hogy egy mesters\u00e9ges intelligencia aj\u00e1nljon nekik hozz\u00e1juk ill\u0151 term\u00e9ket ezzel n\u00f6velve a v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9nyt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Egy nemzetk\u00f6zi kutat\u00e1s szerint a megk\u00e9rdezettek <\/span><b>57%-a v\u00e1s\u00e1rolt online k\u00f6z\u00f6ss\u00e9gben t\u00f6rt\u00e9nt aj\u00e1nl\u00e1s alapj\u00e1n<\/b><span style=\"font-weight: 400;\">, \u00e9s enn\u00e9l is t\u00f6bben (61%) vettek m\u00e1r valamilyen term\u00e9ket <\/span><b>influenszer aj\u00e1nl\u00e1sa alapj\u00e1n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Egy-egy influenszert els\u0151sorban az\u00e9rt k\u00eds\u00e9rnek figyelemmel, mert olyan anyagokat k\u00e9sz\u00edt, amit <\/span><b>\u00e9rt\u00e9kesnek (49%) vagy \u00e9lvezetesnek (44%)<\/b><span style=\"font-weight: 400;\"> tal\u00e1lnak, de csak az\u00e9rt mert valaki h\u00edres m\u00e1r nem j\u00e1r automatikus k\u00f6vet\u00e9s (25%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Az Ernst&amp;Young kutat\u00e1sa arra is felh\u00edvja a figyelmet, hogy a fogyaszt\u00f3k figyelm\u00e9t az influenszerek aj\u00e1nl\u00e1sai mellett k\u00e9zzelfoghat\u00f3 el\u0151ny\u00f6kkel, p\u00e9ld\u00e1ul kedvezm\u00e9nyekkel \u00e9s az exkluz\u00edv, szem\u00e9lyes aj\u00e1nlatokkal lehet a legjobban megragadni, m\u00edg a m\u00e1rkah\u0171s\u00e9get pedig legink\u00e1bb az ingyenes sz\u00e1ll\u00edt\u00e1ssal (67%) \u00e9s a kiv\u00e1lasztott term\u00e9kek kedvez\u0151 \u00e1r\u00e1val (49%) tehetj\u00fck szorosabb\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Egy m\u00e1sik Capgemini Kutat\u00f3int\u00e9zet is v\u00e9gzett kutat\u00e1st hasonl\u00f3 t\u00e9mak\u00f6rben. Ez alapj\u00e1n a Z gener\u00e1ci\u00f3 tagjainak 70%-a m\u00e1r influenszerekt\u0151l hall \u00faj term\u00e9kekr\u0151l \u00e9s a fogyaszt\u00f3k t\u00f6bb, mint 50%-uk a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n fedez fel \u00faj term\u00e9keket.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">A leg\u00fajabb marketing- \u00e9s \u00fczleti trendekkel b\u0151vebben a <a href=\"https:\/\/marketingfesztival.hu\/?p=GAZDASAGPORTAL\" target=\"_blank\" rel=\"noopener\">Magyar Marketing Fesztiv\u00e1l<\/a>on foglalkozunk, 2026.01.29-\u00e9n, a Lurdy Konferencia-k\u00f6zpontban!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reprezentat\u00edv felm\u00e9r\u00e9s szerint a magyarok 70%-a hasznosnak tartja azokat az \u00e9rt\u00e9kel\u00e9seket, amelyek \u0151szint\u00e9k \u00e9s a term\u00e9kek gyeng\u00e9bb tulajdons\u00e1gait is bemutatj\u00e1k. Ett\u0151l f\u00fcggetlen\u00fcl a v\u00e1s\u00e1rl\u00f3i d\u00f6nt\u00e9shozatal n\u00e9gy legfontosabb inform\u00e1ci\u00f3forr\u00e1sa:<\/p>\n","protected":false},"author":1001010,"featured_media":150401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[436,19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151977"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001010"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=151977"}],"version-history":[{"count":2,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151977\/revisions"}],"predecessor-version":[{"id":152031,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151977\/revisions\/152031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media\/150401"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=151977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=151977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=151977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}