{"id":151958,"date":"2026-01-20T10:06:24","date_gmt":"2026-01-20T09:06:24","guid":{"rendered":"https:\/\/gazdasagportal.hu\/?p=151958"},"modified":"2026-01-20T10:06:24","modified_gmt":"2026-01-20T09:06:24","slug":"2026-meg-tobb-penz-es-szereplo-a-social-mediaban","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/2026-meg-tobb-penz-es-szereplo-a-social-mediaban\/","title":{"rendered":"2026: M\u00e9g t\u00f6bb p\u00e9nz \u00e9s szerepl\u0151 a social m\u00e9di\u00e1ban"},"content":{"rendered":"<p><strong>A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia hatalmas szerepet j\u00e1tszik a m\u00e1rk\u00e1k felfedez\u00e9s\u00e9ben \u00e9s az online v\u00e1s\u00e1rl\u00e1sban. A tartalomt\u00edpus trendje abszol\u00fat a vide\u00f3s form\u00e1tum kiv\u00e9tel n\u00e9lk\u00fcl minden social m\u00e9di\u00e1n.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p><span style=\"font-weight: 400;\">A <\/span><b>Sprout Social<\/b><span style=\"font-weight: 400;\"> felm\u00e9r\u00e9se szerint az \u00fczleti teljes\u00edtm\u00e9nyre <\/span><b>legnagyobb hat\u00e1st gyakorl\u00f3 platformok<\/b><span style=\"font-weight: 400;\"> a <\/span><b>Facebook (70%)<\/b><span style=\"font-weight: 400;\">, a <\/span><b>YouTube (68%)<\/b><span style=\"font-weight: 400;\"> \u00e9s a <\/span><b>TikTok (64%).<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9rdekess\u00e9g, hogy a vezet\u0151k <\/span><b>kevesebb mint fele (44%)<\/b><span style=\"font-weight: 400;\"> tartja jelenleg a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia csapat\u00e1t val\u00f3di \u201eszak\u00e9rt\u0151nek\u201d a <\/span><b>befektet\u00e9s megt\u00e9r\u00fcl\u00e9s\u00e9nek (ROI)<\/b><span style=\"font-weight: 400;\"> m\u00e9r\u00e9s\u00e9ben.<\/span><\/p><div id=\"gazda-3381242786\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p><span style=\"font-weight: 400;\">A <\/span><b>marketingvezet\u0151k 87%-a tervezi a fizetett k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1s kiad\u00e1sainak n\u00f6vel\u00e9s\u00e9t<\/b><span style=\"font-weight: 400;\">, 75%-a n\u00f6veli a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia csapat l\u00e9tsz\u00e1m\u00e1t, \u00e9s t\u00f6bb mint 80% n\u00f6velni fogja az influencer marketingre \u00e9s organikus k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ra ford\u00edtott kiad\u00e1sait.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>Buffer<\/b><span style=\"font-weight: 400;\"> idei elemz\u00e9se szerint a <\/span><b>TikTokon a 60 m\u00e1sodpercn\u00e9l hosszabb vide\u00f3k<\/b><span style=\"font-weight: 400;\"> jobban teljes\u00edtenek, b\u00e1r jelenleg ebb\u0151l van a kevesebb. A Buffer adatai szerint a <\/span><b>TikTok-vide\u00f3k 86%-a<\/b><span style=\"font-weight: 400;\"> egy percn\u00e9l r\u00f6videbb. A <\/span><b>60 m\u00e1sodpercn\u00e9l hosszabb vide\u00f3k<\/b><span style=\"font-weight: 400;\"> \u00e1tlagosan <\/span><b>43,2%-kal nagyobb el\u00e9r\u00e9st<\/b><span style=\"font-weight: 400;\"> \u00e9s <\/span><b>63,8%-kal t\u00f6bb megtekint\u00e9si id\u0151t<\/b><span style=\"font-weight: 400;\"> \u00e9rnek el.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Egy \u00e1tlagos <\/span><b>TikTok-felhaszn\u00e1l\u00f3 havonta k\u00f6r\u00fclbel\u00fcl 34 \u00f3r\u00e1t<\/b><span style=\"font-weight: 400;\"> t\u00f6lt az alkalmaz\u00e1sban, \u00e9s <\/span><b>naponta legal\u00e1bb 19 alkalommal<\/b><span style=\"font-weight: 400;\"> meg is nyitja azt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Az <\/span><b>Influencer Marketing Hub 100.000 TikTok poszt alapj\u00e1n <\/b><span style=\"font-weight: 400;\">m\u00e9g azt is ki elemezte, hogy mely id\u0151pontokat l\u00e1tja a legvirulensebb, posztol\u00e1sra legjobb id\u0151pontnak. Ezek a k\u00f6vetkez\u0151k: <\/span><b>h\u00e9tf\u0151n<\/b><span style=\"font-weight: 400;\"> 10:00, 16:00 \u00e9s 22:00; <\/span><b>kedden<\/b><span style=\"font-weight: 400;\"> 4:00, 9:00 \u00e9s 16:00\u201318:00; <\/span><b>szerd\u00e1n<\/b><span style=\"font-weight: 400;\"> 7:00\u20139:00 \u00e9s 23:00; <\/span><b>cs\u00fct\u00f6rt\u00f6k\u00f6n<\/b><span style=\"font-weight: 400;\"> 9:00 \u00e9s 19:00; <\/span><b>p\u00e9nteken<\/b><span style=\"font-weight: 400;\"> 5:00 \u00e9s 15:00\u201318:00; <\/span><b>szombaton<\/b><span style=\"font-weight: 400;\"> 11:00 \u00e9s 19:00\u201320:00; <\/span><b>vas\u00e1rnap<\/b><span style=\"font-weight: 400;\"> 8:00, 14:00 \u00e9s 16:00.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">A leg\u00fajabb marketing- \u00e9s \u00fczleti trendekkel b\u0151vebben a Magyar Marketing Fesztiv\u00e1lon foglalkozunk, 2026.01.29-\u00e9n, a Lurdy Konferencia-k\u00f6zpontban!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">A szervez\u0151k 2026-ban is, imm\u00e1r 13. alkalommal mutatj\u00e1k be a leg\u00fajabb marketing- \u00e9s \u00fczleti trendeket a Magyar Marketing Fesztiv\u00e1lon: <\/span><a href=\"https:\/\/marketingfesztival.hu\/?p=GAZDASAGPORTAL\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/marketingfesztival.hu<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia hatalmas szerepet j\u00e1tszik a m\u00e1rk\u00e1k felfedez\u00e9s\u00e9ben \u00e9s az online v\u00e1s\u00e1rl\u00e1sban. A tartalomt\u00edpus trendje abszol\u00fat a vide\u00f3s form\u00e1tum kiv\u00e9tel n\u00e9lk\u00fcl minden social m\u00e9di\u00e1n.<\/p>\n","protected":false},"author":1001010,"featured_media":151959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[436,19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151958"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001010"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=151958"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151958\/revisions"}],"predecessor-version":[{"id":151960,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151958\/revisions\/151960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media\/151959"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=151958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=151958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=151958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}