{"id":151915,"date":"2026-01-16T08:58:46","date_gmt":"2026-01-16T07:58:46","guid":{"rendered":"https:\/\/gazdasagportal.hu\/?p=151915"},"modified":"2026-01-16T09:10:27","modified_gmt":"2026-01-16T08:10:27","slug":"weboldal-facebook-instagram-hirdetesek-ez-a-kkv-top-marketingeszkozok","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/weboldal-facebook-instagram-hirdetesek-ez-a-kkv-top-marketingeszkozok\/","title":{"rendered":"Weboldal, Facebook, Instagram, hirdet\u00e9sek &#8211; ez a KKV TOP marketingeszk\u00f6z\u00f6k!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A Magyar Marketing Fesztiv\u00e1l szervez\u0151inek friss kutat\u00e1sa szerint a c\u00e9gek k\u00f6zel fele <\/span><b>(46%) jelenleg n\u00f6veked\u00e9si p\u00e1ly\u00e1n van<\/b><span style=\"font-weight: 400;\">, m\u00edg <\/span><b>40% stagn\u00e1l<\/b><span style=\"font-weight: 400;\">, \u00e9s mind\u00f6ssze <\/span><b>13% m\u0171k\u00f6dik t\u00fal\u00e9l\u00e9si m\u00f3dban<\/b><span style=\"font-weight: 400;\">. A j\u00f6v\u0151re vonatkoz\u00f3 tervek m\u00e9g optimist\u00e1bbak: <\/span><b>47% <\/b><span style=\"font-weight: 400;\">2026-ra is <\/span><b>n\u00f6veked\u00e9st v\u00e1r<\/b><span style=\"font-weight: 400;\">, \u00e9s <\/span><b>37% l\u00e9tsz\u00e1mb\u0151v\u00edt\u00e9st<\/b><span style=\"font-weight: 400;\"> is tervez, ugyanakkor <\/span><b>8% kisebb, hat\u00e9konyabb m\u0171k\u00f6d\u00e9sre<\/b><span style=\"font-weight: 400;\"> \u00e1llna \u00e1t, m\u00edg <\/span><b>7% tov\u00e1bbra is a t\u00fal\u00e9l\u00e9sre f\u00f3kusz\u00e1l<\/b><span style=\"font-weight: 400;\">.<\/span><!--more--><\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Az online jelenl\u00e9t tekintet\u00e9ben a v\u00e1llalkoz\u00e1sok <\/span><b>45%-a er\u0151s \u00e9s naprak\u00e9sz digit\u00e1lis megjelen\u00e9ssel<\/b><span style=\"font-weight: 400;\"> rendelkezik, m\u00edg <\/span><b>13% <\/b><span style=\"font-weight: 400;\">kifejezetten <\/span><b>gyenge online jelenl\u00e9tet<\/b><span style=\"font-weight: 400;\"> vallott be, ami jelent\u0151s fejl\u0151d\u00e9si tartal\u00e9kot jelez.<\/span><\/p><div id=\"gazda-3908190027\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A m\u0171k\u00f6d\u00e9s szervezetts\u00e9g\u00e9t vizsg\u00e1lva <\/span><b>27% m\u00e1r \u00f6nj\u00e1r\u00f3 rendszerekkel dolgozik<\/b><span style=\"font-weight: 400;\">, <\/span><b>29% r\u00e9szben szervezett<\/b><span style=\"font-weight: 400;\">, ugyanakkor <\/span><b>21% <\/b><span style=\"font-weight: 400;\">kock\u00e1zatosan <\/span><b>egyszem\u00e9lyes m\u0171k\u00f6d\u00e9sre \u00e9p\u00fcl<\/b><span style=\"font-weight: 400;\">. A legnagyobb kih\u00edv\u00e1s jelenleg a roml\u00f3 gazdas\u00e1gi k\u00f6rnyezet \u00e9s cs\u00f6kken\u0151 kereslet <\/span><b>(56%)<\/b><span style=\"font-weight: 400;\">, majd a m\u0171k\u00f6d\u00e9s \u00e9s marketing hi\u00e1nyoss\u00e1gai <\/span><b>(27%)<\/b><span style=\"font-weight: 400;\">, valamint a <\/span><b>t\u0151kehi\u00e1ny (23%)<\/b><span style=\"font-weight: 400;\">. A konkurenci\u00e1t mind\u00f6ssze <\/span><b>19%<\/b><span style=\"font-weight: 400;\"> \u00e9rzi val\u00f3di fenyeget\u00e9snek.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A 2026-os c\u00e9lok k\u00f6z\u00f6tt els\u0151 helyen \u00e1ll az <\/span><b>\u00faj \u00fcgyfelek szerz\u00e9se (76%)<\/b><span style=\"font-weight: 400;\">, amit a <\/span><b>m\u00e1rka\u00e9p\u00edt\u00e9s (46%)<\/b><span style=\"font-weight: 400;\"> \u00e9s a <\/span><b>bev\u00e9teln\u00f6vel\u00e9s megl\u00e9v\u0151 \u00fcgyfelekb\u0151l (40%)<\/b><span style=\"font-weight: 400;\"> k\u00f6vet. Sokan a <\/span><b>c\u00e9g stabiliz\u00e1l\u00e1s\u00e1t (34%)<\/b><span style=\"font-weight: 400;\"> \u00e9s a <\/span><b>k\u00f6lts\u00e9gcs\u00f6kkent\u00e9st (21%)<\/b><span style=\"font-weight: 400;\"> is kiemelt\u00e9k.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A jelenlegi marketingeszk\u00f6z\u00f6k k\u00f6z\u00fcl szinte minden vizsg\u00e1lt v\u00e1llalkoz\u00e1s haszn\u00e1l weboldalt <\/span><b>(96%)<\/b><span style=\"font-weight: 400;\"> \u00e9s Facebook-oldalt <\/span><b>(90%)<\/b><span style=\"font-weight: 400;\">, n\u00e9pszer\u0171 az Instagram <\/span><b>(61%)<\/b><span style=\"font-weight: 400;\">, valamint a Facebook\u2013Instagram hirdet\u00e9sek <\/span><b>(57%)<\/b><span style=\"font-weight: 400;\">, tov\u00e1bb\u00e1 a Google Ads <\/span><b>(52%)<\/b><span style=\"font-weight: 400;\"> \u00e9s a LinkedIn <\/span><b>(53%)<\/b><span style=\"font-weight: 400;\"> is meghat\u00e1roz\u00f3.A j\u00f6v\u0151ben a technol\u00f3giai \u00faj\u00edt\u00e1sok szerepe tov\u00e1bb n\u0151: <\/span><b>27% TikTok-csatorn\u00e1t<\/b><span style=\"font-weight: 400;\">, <\/span><b>22% AI-szoftvert<\/b><span style=\"font-weight: 400;\">, <\/span><b>21% pedig \u00faj vagy fejlesztett YouTube-csatorn\u00e1t<\/b><span style=\"font-weight: 400;\"> tervez.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A tud\u00e1sfejleszt\u00e9s ir\u00e1nti ig\u00e9nyek k\u00f6z\u00fcl kiemelkedik a meggy\u0151z\u00e9si technik\u00e1k \u00e9s neh\u00e9z t\u00e1rgyal\u00e1sok kezel\u00e9se <\/span><b>(52%)<\/b><span style=\"font-weight: 400;\">, az \u00e9rt\u00e9kes\u00edt\u00e9s \u00e9s bizalom\u00e9p\u00edt\u00e9s <\/span><b>(44%)<\/b><span style=\"font-weight: 400;\">, tov\u00e1bb\u00e1 a konkurenciafigyel\u00e9s \u00e9s a munkat\u00e1rsak motiv\u00e1l\u00e1sa <\/span><b>(38%)<\/b><span style=\"font-weight: 400;\">. Emellett a Z \u00e9s Y gener\u00e1ci\u00f3k megsz\u00f3l\u00edt\u00e1sa, a tud\u00e1smarketing, az UX-trendek \u00e9s az el\u0151fizet\u00e9ses modellek is kiemelt \u00e9rdekl\u0151d\u00e9st kaptak, ami azt mutatja, hogy a KKV-vezet\u0151k egyre tudatosabban fejlesztik \u00fczleti \u00e9s marketingkompetenci\u00e1ikat.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A szervez\u0151k 2026-ban is, imm\u00e1r 13. alkalommal mutatj\u00e1k be a leg\u00fajabb marketing- \u00e9s \u00fczleti trendeket a Magyar Marketing Fesztiv\u00e1lon: <\/span><a href=\"https:\/\/marketingfesztival.hu\/?p=GAZDASAGPORTAL\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/marketingfesztival.hu<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">A kutat\u00e1sr\u00f3l<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A Magyar Marketing Fesztiv\u00e1lhoz kapcsol\u00f3dva id\u00e9n ism\u00e9t elk\u00e9sz\u00fclt a hazai kis- \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sok marketingj\u00e9t vizsg\u00e1l\u00f3 felm\u00e9r\u00e9s, amelynek c\u00e9lja, hogy \u00e1tfog\u00f3 k\u00e9pet adjon a KKV-k jelenlegi helyzet\u00e9r\u0151l, marketingtev\u00e9kenys\u00e9g\u00e9r\u0151l, j\u00f6v\u0151beli terveir\u0151l \u00e9s kih\u00edv\u00e1sair\u00f3l. A kutat\u00e1s nem reprezentat\u00edv, de \u00e9rt\u00e9kes k\u00f6vetkeztet\u00e9seket tesz lehet\u0151v\u00e9, hiszen 840 v\u00e1llalkoz\u00e1s vezet\u0151je \u00e9s d\u00f6nt\u00e9shoz\u00f3ja t\u00f6lt\u00f6tte ki az online k\u00e9rd\u0151\u00edvet, ami \u00e9rdemi betekint\u00e9st ny\u00fajt a szektor \u00e1llapot\u00e1ba. A felm\u00e9r\u00e9s k\u00fcl\u00f6n\u00f6sen fontos pillanatban k\u00e9sz\u00fclt, amikor a v\u00e1llalkoz\u00e1sok a gazdas\u00e1gi kih\u00edv\u00e1sok k\u00f6zepette igyekeznek stabiliz\u00e1lni m\u0171k\u00f6d\u00e9s\u00fcket, vagy \u00e9ppen n\u00f6vekedni, \u00e9s egyre tudatosabban \u00e9p\u00edtenek a marketing eszk\u00f6zeire. A kutat\u00e1s saj\u00e1t e-mail adatb\u00e1zison, online t\u00f6rt\u00e9nt.<\/span><\/p>\n<p><a href=\"https:\/\/www.marketingfesztival.hu\/?p=GAZDASAGPORTAL_banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-151919 size-full\" src=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2026\/01\/mmf_2026_banner_728x90px.jpg\" alt=\"\" width=\"728\" height=\"90\" srcset=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2026\/01\/mmf_2026_banner_728x90px.jpg 728w, https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2026\/01\/mmf_2026_banner_728x90px-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Magyar Marketing Fesztiv\u00e1l szervez\u0151inek friss kutat\u00e1sa szerint a c\u00e9gek k\u00f6zel fele (46%) jelenleg n\u00f6veked\u00e9si p\u00e1ly\u00e1n van, m\u00edg 40% stagn\u00e1l, \u00e9s mind\u00f6ssze 13% m\u0171k\u00f6dik t\u00fal\u00e9l\u00e9si m\u00f3dban. A j\u00f6v\u0151re vonatkoz\u00f3 tervek m\u00e9g optimist\u00e1bbak: 47% 2026-ra is n\u00f6veked\u00e9st v\u00e1r, \u00e9s 37% l\u00e9tsz\u00e1mb\u0151v\u00edt\u00e9st is tervez, ugyanakkor 8% kisebb, hat\u00e9konyabb m\u0171k\u00f6d\u00e9sre \u00e1llna \u00e1t, m\u00edg 7% tov\u00e1bbra is a t\u00fal\u00e9l\u00e9sre &#8230;<\/p>\n","protected":false},"author":1001010,"featured_media":151916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[436,19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151915"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001010"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=151915"}],"version-history":[{"count":3,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151915\/revisions"}],"predecessor-version":[{"id":151918,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151915\/revisions\/151918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media\/151916"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=151915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=151915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=151915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}