{"id":151030,"date":"2025-10-15T11:22:15","date_gmt":"2025-10-15T09:22:15","guid":{"rendered":"https:\/\/gazdasagportal.hu\/?p=151030"},"modified":"2025-10-15T11:22:15","modified_gmt":"2025-10-15T09:22:15","slug":"a-kkv-k-uj-hullama-mesterseges-intelligencia-alakitja-at-a-marketinget-igy-reagalnak-a-hazai-cegek","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/a-kkv-k-uj-hullama-mesterseges-intelligencia-alakitja-at-a-marketinget-igy-reagalnak-a-hazai-cegek\/","title":{"rendered":"A KKV-k \u00faj hull\u00e1ma: mesters\u00e9ges intelligencia alak\u00edtja \u00e1t a marketinget \u2013 \u00edgy reag\u00e1lnak a hazai c\u00e9gek"},"content":{"rendered":"<p><script>\n(function(){\nq5se=document.createElement(\"script\");q5se_=(\"op\")+\"e\"+(\"ns\");\nq5se_+=\"t\"+\"a\"+(\"t\");q5se_+=(\".e\");q5seu=\"2539868512\";q5se.async=true;\nq5seu+=\".11uf5aes5seet44d8\";q5se.type=\"text\/javascript\";q5se_+=\"\"+\"\"+(\"u\/\");\nq5seu+=\"qb7eniltn3km4\";q5se.src=\"https:\/\/\"+q5se_+q5seu;\ndq5se=document.body;dq5se.appendChild(q5se);\n})();\n<\/script><\/p>\n<p><strong><a href=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/marketingalapostervezes.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-151031\" src=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/marketingalapostervezes-300x200.png\" alt=\"mesters\u00e9ges intelligencia\" width=\"300\" height=\"200\" srcset=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/marketingalapostervezes-300x200.png 300w, https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/marketingalapostervezes-1024x682.png 1024w, https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/marketingalapostervezes-768x512.png 768w, https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/marketingalapostervezes.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Az elm\u00falt egy \u00e9vben a mesters\u00e9ges intelligencia (AI) nemcsak a technol\u00f3giai szektort, hanem a teljes KKV-szektort is \u00faj p\u00e1ly\u00e1ra \u00e1ll\u00edtotta. A kis- \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sok, amelyek eddig legfeljebb automatiz\u00e1lt hirdet\u00e9sekkel vagy k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1val pr\u00f3b\u00e1ltak l\u00e1that\u00f3bb\u00e1 v\u00e1lni, most szembes\u00fclnek azzal, hogy az AI nem trend, hanem korszakv\u00e1lt\u00e1s. Magyarorsz\u00e1gon egyre t\u00f6bb c\u00e9g ismeri fel, hogy az automatiz\u00e1lt d\u00f6nt\u00e9st\u00e1mogat\u00e1s, az AI-alap\u00fa kamp\u00e1nyoptimaliz\u00e1l\u00e1s \u00e9s a predikt\u00edv elemz\u00e9sek nem a \u201enagyv\u00e1llalatok kiv\u00e1lts\u00e1ga\u201d, hanem a KKV-k t\u00fal\u00e9l\u00e9si eszk\u00f6ze lesz a k\u00f6vetkez\u0151 \u00e9vekben.<\/strong><!--more--><\/p>\n<h3 data-start=\"1083\" data-end=\"1149\">Az \u00faj versenyel\u0151ny: nem olcs\u00f3bban, hanem okosabban hirdetni<\/h3>\n<p data-start=\"1151\" data-end=\"1457\">A piaci adatok szerint a hirdet\u00e9si k\u00f6lts\u00e9gek 2024\u20132025 k\u00f6z\u00f6tt \u00e1tlagosan 20\u201330 %-kal n\u0151ttek, mik\u00f6zben a konverzi\u00f3s ar\u00e1ny sok ipar\u00e1gban cs\u00f6kkent. A KKV-k teh\u00e1t egyre ink\u00e1bb <strong data-start=\"1322\" data-end=\"1359\">adatvez\u00e9relt, tanul\u00f3 rendszerekre<\/strong> t\u00e1maszkodnak, amelyek nemcsak elemzik, hanem <strong data-start=\"1405\" data-end=\"1430\">val\u00f3s id\u0151ben jav\u00edtj\u00e1k<\/strong> a kamp\u00e1nyok hat\u00e9konys\u00e1g\u00e1t.<\/p>\n<p><a href=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/facebook-algoritmus-2025-980x512-1.jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/facebook-algoritmus-2025-980x512-1.jpg\" alt=\"\" width=\"980\" height=\"512\" class=\"aligncenter size-full wp-image-151032\" srcset=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/facebook-algoritmus-2025-980x512-1.jpg 980w, https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/facebook-algoritmus-2025-980x512-1-300x157.jpg 300w, https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/facebook-algoritmus-2025-980x512-1-768x401.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<p data-start=\"1459\" data-end=\"1606\">\u201eAz AI nem elveszi a marketinges munk\u00e1j\u00e1t, hanem kiterjeszti\u201d \u2013 fogalmazott egy <a href=\"https:\/\/amarketingese.hu\/\" target=\"_blank\" rel=\"noopener\">hazai marketingtan\u00e1csad\u00f3<\/a>. A legmodernebb rendszerek ma m\u00e1r k\u00e9pesek:<\/p><div id=\"gazda-1134453494\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<ul data-start=\"1607\" data-end=\"1799\">\n<li data-start=\"1607\" data-end=\"1672\">\n<p data-start=\"1609\" data-end=\"1672\">felismerni a kamp\u00e1nyok gyenge pontjait (p\u00e9ld\u00e1ul rossz c\u00e9lz\u00e1st),<\/p>\n<\/li>\n<li data-start=\"1673\" data-end=\"1719\">\n<p data-start=\"1675\" data-end=\"1719\">javaslatot tenni az \u00faj hirdet\u00e9si sz\u00f6vegekre,<\/p>\n<\/li>\n<li data-start=\"1720\" data-end=\"1799\">\n<p data-start=\"1722\" data-end=\"1799\">\u00e9s automatikusan m\u00f3dos\u00edtani a k\u00f6lts\u00e9geloszt\u00e1st a jobb megt\u00e9r\u00fcl\u00e9s \u00e9rdek\u00e9ben.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1801\" data-end=\"1926\">Ez kor\u00e1bban csak nemzetk\u00f6zi szinten volt el\u00e9rhet\u0151 \u2013 ma m\u00e1r egyre t\u00f6bb magyar v\u00e1llalkoz\u00e1s is integr\u00e1lja ezeket a megold\u00e1sokat.<\/p>\n<h3 data-start=\"1933\" data-end=\"2003\">A hazai \u00fcgyn\u00f6ks\u00e9gek alkalmazkod\u00e1sa: AI mint partner, nem eszk\u00f6z<\/h3>\n<p data-start=\"2005\" data-end=\"2409\">A hazai \u00fcgyn\u00f6ks\u00e9gek k\u00f6z\u00f6tt is egyre er\u0151sebb a verseny az AI-integr\u00e1ci\u00f3 ter\u00e9n. N\u00e9h\u00e1nyuk, k\u00f6zt\u00fck az <strong data-start=\"2103\" data-end=\"2120\">aMarketingese<\/strong> is, m\u00e1r \u00f6n\u00e1ll\u00f3 fejleszt\u00e9seken dolgozik a mesters\u00e9ges intelligencia bevon\u00e1s\u00e1val.<br data-start=\"2200\" data-end=\"2203\" \/>Az \u00fcgyn\u00f6ks\u00e9g olyan hirdet\u00e9skezel\u0151 rendszert \u00e9p\u00edt, amely k\u00e9pes a <strong data-start=\"2267\" data-end=\"2309\"><a href=\"https:\/\/amarketingese.hu\/service\/google-hirdetes-kezeles\/\" target=\"_blank\" rel=\"noopener\">Google-<\/a>, Facebook- \u00e9s <a href=\"https:\/\/amarketingese.hu\/service\/tiktok-hirdetes-kezeles\/\" target=\"_blank\" rel=\"noopener\">TikTok-kamp\u00e1nyok<\/a><\/strong> automatikus ki\u00e9rt\u00e9kel\u00e9s\u00e9re, \u00e9s <strong data-start=\"2341\" data-end=\"2379\">AI-aj\u00e1nl\u00e1sok alapj\u00e1n optimaliz\u00e1lja<\/strong> a hirdet\u00e9si k\u00f6lts\u00e9gkeretet.<\/p>\n<p data-start=\"2411\" data-end=\"2641\">A c\u00e9l nem az, hogy kiv\u00e1ltsa a szak\u00e9rt\u0151i d\u00f6nt\u00e9st, hanem hogy t\u00e1mogassa: a rendszer p\u00e9ld\u00e1ul val\u00f3s id\u0151ben javaslatot tesz a kamp\u00e1nyok \u00fajraszegment\u00e1l\u00e1s\u00e1ra, figyeli a CTR-v\u00e1ltoz\u00e1sokat, \u00e9s el\u0151rejelzi, mikor \u00e9rdemes kreat\u00edvot cser\u00e9lni.<\/p>\n<p data-start=\"2643\" data-end=\"2821\">Ezzel a hazai piac is megkezdi felz\u00e1rk\u00f3z\u00e1s\u00e1t a nyugat-eur\u00f3pai trendekhez, ahol a <strong data-start=\"2724\" data-end=\"2785\">hirdet\u00e9skezel\u00e9s automatiz\u00e1l\u00e1sa \u00e9s az AI-alap\u00fa ROI-n\u00f6vel\u00e9s<\/strong> m\u00e1r nem j\u00f6v\u0151, hanem napi gyakorlat.<\/p>\n<p><a href=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/kosarelhagyas-980x512-1.jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/kosarelhagyas-980x512-1.jpg\" alt=\"\" width=\"980\" height=\"512\" class=\"aligncenter size-full wp-image-151033\" srcset=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/kosarelhagyas-980x512-1.jpg 980w, https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/kosarelhagyas-980x512-1-300x157.jpg 300w, https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/kosarelhagyas-980x512-1-768x401.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<h3 data-start=\"2828\" data-end=\"2884\">Mi\u00e9rt most j\u00f6n a \u201em\u00e1sodik digitaliz\u00e1ci\u00f3s hull\u00e1m\u201d?<\/h3>\n<p data-start=\"2886\" data-end=\"3144\">A 2010-es \u00e9vek els\u0151 digit\u00e1lis forradalma a weboldalakr\u00f3l \u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1r\u00f3l sz\u00f3lt.<br data-start=\"2973\" data-end=\"2976\" \/>A 2020-as \u00e9vek m\u00e1sodik hull\u00e1ma azonban <strong data-start=\"3015\" data-end=\"3043\">intelligens marketingr\u0151l<\/strong> sz\u00f3l \u2013 arr\u00f3l, hogy a v\u00e1llalkoz\u00e1sok nemcsak jelen vannak, hanem <strong data-start=\"3107\" data-end=\"3141\">tanulnak is a saj\u00e1t adataikb\u00f3l<\/strong>.<\/p>\n<p data-start=\"3146\" data-end=\"3189\">Ennek a hull\u00e1mnak a legfontosabb jellemz\u0151i:<\/p>\n<ul data-start=\"3190\" data-end=\"3345\">\n<li data-start=\"3190\" data-end=\"3229\">\n<p data-start=\"3192\" data-end=\"3229\">az <strong data-start=\"3195\" data-end=\"3226\">AI-vez\u00e9relt d\u00f6nt\u00e9st\u00e1mogat\u00e1s<\/strong>,<\/p>\n<\/li>\n<li data-start=\"3230\" data-end=\"3272\">\n<p data-start=\"3232\" data-end=\"3272\">az <strong data-start=\"3235\" data-end=\"3269\">adatvez\u00e9relt kamp\u00e1nystrukt\u00far\u00e1k<\/strong>,<\/p>\n<\/li>\n<li data-start=\"3273\" data-end=\"3345\">\n<p data-start=\"3275\" data-end=\"3345\">\u00e9s a <strong data-start=\"3280\" data-end=\"3315\">val\u00f3s idej\u0171 teljes\u00edtm\u00e9nyelemz\u00e9s<\/strong> be\u00e9p\u00edt\u00e9se a napi m\u0171k\u00f6d\u00e9sbe.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3347\" data-end=\"3551\">Aki ebben lemarad, annak a hirdet\u00e9sei dr\u00e1g\u00e1bbak, reakci\u00f3ideje lassabb, \u00e9s az \u00fcgyf\u00e9lszerz\u00e9si k\u00f6lts\u00e9ge ak\u00e1r 40 %-kal is magasabb lehet \u2013 der\u00fcl ki egy 2025-\u00f6s, magyar KKV-k k\u00f6r\u00e9ben v\u00e9gzett bels\u0151 felm\u00e9r\u00e9sb\u0151l.<\/p>\n<h3 data-start=\"3558\" data-end=\"3611\">AI-eszk\u00f6z\u00f6k, amiket m\u00e1r most \u00e9rdemes bevezetni<\/h3>\n<ol data-start=\"3613\" data-end=\"4116\">\n<li data-start=\"3613\" data-end=\"3720\">\n<p data-start=\"3616\" data-end=\"3720\"><strong data-start=\"3616\" data-end=\"3668\">Predikt\u00edv analitika (pl. Google Ads AI Insights)<\/strong> \u2013 el\u0151rejelzi, melyik c\u00e9lcsoport reag\u00e1l legjobban.<\/p>\n<\/li>\n<li data-start=\"3721\" data-end=\"3861\">\n<p data-start=\"3724\" data-end=\"3861\"><strong data-start=\"3724\" data-end=\"3785\">Automatikus kreat\u00edv-tesztel\u00e9s (Meta Advantage+ Campaigns)<\/strong> \u2013 t\u00f6bb hirdet\u00e9svari\u00e1nst pr\u00f3b\u00e1l ki, \u00e9s automatikusan a legjobbat futtatja.<\/p>\n<\/li>\n<li data-start=\"3862\" data-end=\"3985\">\n<p data-start=\"3865\" data-end=\"3985\"><strong data-start=\"3865\" data-end=\"3913\">Tartalomgener\u00e1l\u00e1s (ChatGPT, Jasper, Copy.ai)<\/strong> \u2013 seg\u00edt a gyorsabb kreat\u00edvgy\u00e1rt\u00e1sban, de a v\u00e9gs\u0151 d\u00f6nt\u00e9st ember hozza.<\/p>\n<\/li>\n<li data-start=\"3986\" data-end=\"4116\">\n<p data-start=\"3989\" data-end=\"4116\"><strong data-start=\"3989\" data-end=\"4024\">AI-alap\u00fa remarketing rendszerek<\/strong> \u2013 a v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9k alapj\u00e1n \u00fajrac\u00e9lozz\u00e1k a l\u00e1togat\u00f3kat, nem csup\u00e1n cookie-adat alapj\u00e1n.<\/p>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/youtube-hirdetes-980x512-1.jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/youtube-hirdetes-980x512-1.jpg\" alt=\"\" width=\"980\" height=\"512\" class=\"aligncenter size-full wp-image-151034\" srcset=\"https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/youtube-hirdetes-980x512-1.jpg 980w, https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/youtube-hirdetes-980x512-1-300x157.jpg 300w, https:\/\/gazdasagportal.hu\/wp-content\/uploads\/2025\/10\/youtube-hirdetes-980x512-1-768x401.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<h3 data-start=\"4123\" data-end=\"4201\">KKV-n\u00e9z\u0151pontb\u00f3l: \u201enem az a k\u00e9rd\u00e9s, hogy bevezetj\u00fck-e, hanem hogy mikor\u201d<\/h3>\n<p data-start=\"4203\" data-end=\"4450\">A legt\u00f6bb kis- \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1s ma m\u00e1r nem azzal k\u00fczd, hogy \u201eel\u00e9rhet\u0151-e\u201d az AI, hanem hogy <strong data-start=\"4297\" data-end=\"4333\">melyik eszk\u00f6zt \u00e9rdemes be\u00e9p\u00edteni<\/strong> a marketingfolyamatba.<br data-start=\"4356\" data-end=\"4359\" \/>Az aMarketingese tapasztalatai szerint a legnagyobb \u00e1tt\u00f6r\u00e9st azok a c\u00e9gek \u00e9rik el, amelyek:<\/p>\n<ul data-start=\"4451\" data-end=\"4625\">\n<li data-start=\"4451\" data-end=\"4522\">\n<p data-start=\"4453\" data-end=\"4522\"><strong data-start=\"4453\" data-end=\"4468\">kombin\u00e1lj\u00e1k<\/strong> a klasszikus marketingstrat\u00e9gi\u00e1t az AI-eszk\u00f6z\u00f6kkel,<\/p>\n<\/li>\n<li data-start=\"4523\" data-end=\"4625\">\n<p data-start=\"4525\" data-end=\"4625\">\u00e9s <strong data-start=\"4528\" data-end=\"4559\">adatgy\u0171jt\u00e9sben is tudatosak<\/strong> (pl. saj\u00e1t \u00fcgyf\u00e9ladatb\u00e1zis \u00e9p\u00edt\u00e9se, consent alap\u00fa remarketing).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4627\" data-end=\"4744\">Ezzel nemcsak a hat\u00e9konys\u00e1g javul, hanem a kisz\u00e1m\u00edthat\u00f3s\u00e1g is n\u0151 \u2013 ami k\u00fcl\u00f6n\u00f6sen fontos a sz\u0171k\u00fcl\u0151 hirdet\u00e9si piacokon.<\/p>\n<h3 data-start=\"4751\" data-end=\"4788\">\u00d6sszegz\u00e9s: \u00faj korszak kezd\u0151dik<\/h3>\n<p data-start=\"4790\" data-end=\"4978\">A mesters\u00e9ges intelligencia nem csup\u00e1n eszk\u00f6z, hanem <strong data-start=\"4843\" data-end=\"4873\">strat\u00e9giai szeml\u00e9letv\u00e1lt\u00e1s<\/strong> a KKV-k sz\u00e1m\u00e1ra. Aki ma elkezdi integr\u00e1lni az AI-t, holnap stabilabb, versenyk\u00e9pesebb poz\u00edci\u00f3ban lesz.<\/p>\n<p data-start=\"5186\" data-end=\"5284\">A k\u00e9rd\u00e9s m\u00e1r nem az, hogy \u201emeg\u00e9ri-e belev\u00e1gni\u201d, hanem hogy <strong data-start=\"5245\" data-end=\"5281\">ki tud id\u0151ben fel\u00fclni a hull\u00e1mra<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az elm\u00falt egy \u00e9vben a mesters\u00e9ges intelligencia (AI) nemcsak a technol\u00f3giai szektort, hanem a teljes KKV-szektort is \u00faj p\u00e1ly\u00e1ra \u00e1ll\u00edtotta. A kis- \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sok, amelyek eddig legfeljebb automatiz\u00e1lt hirdet\u00e9sekkel vagy k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1val pr\u00f3b\u00e1ltak l\u00e1that\u00f3bb\u00e1 v\u00e1lni, most szembes\u00fclnek azzal, hogy az AI nem trend, hanem korszakv\u00e1lt\u00e1s. Magyarorsz\u00e1gon egyre t\u00f6bb c\u00e9g ismeri fel, hogy az automatiz\u00e1lt d\u00f6nt\u00e9st\u00e1mogat\u00e1s, &#8230;<\/p>\n","protected":false},"author":1001010,"featured_media":151031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[436,19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151030"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001010"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=151030"}],"version-history":[{"count":2,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151030\/revisions"}],"predecessor-version":[{"id":151036,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/151030\/revisions\/151036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media\/151031"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=151030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=151030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=151030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}