{"id":142518,"date":"2022-12-27T15:57:09","date_gmt":"2022-12-27T14:57:09","guid":{"rendered":"https:\/\/gazdasagportal.hu\/?p=142518"},"modified":"2022-12-27T15:57:09","modified_gmt":"2022-12-27T14:57:09","slug":"a-dentsu-ujabb-jelentos-lepest-tett-a-teljes-karbonsemlegesseg-fele","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/a-dentsu-ujabb-jelentos-lepest-tett-a-teljes-karbonsemlegesseg-fele\/","title":{"rendered":"A Dentsu \u00fajabb jelent\u0151s l\u00e9p\u00e9st tett a teljes karbonsemlegess\u00e9g fel\u00e9"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong><em>A glob\u00e1lis \u00fcgyn\u00f6ks\u00e9gi h\u00e1l\u00f3zat a Scope 1 \u00e9s Scope 2 kateg\u00f3ri\u00e1kban m\u00e1r most el\u00e9rte a nett\u00f3 karbonsemlegess\u00e9get<\/em><\/strong><\/p>\n<p><!--more--><\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\"><strong>A dentsu glob\u00e1lis \u00fcgyn\u00f6ks\u00e9gi h\u00e1l\u00f3zat a k\u00f6zelm\u00faltban bejelentette, hogy v\u00e1llalatainak m\u0171k\u00f6d\u00e9s\u00e9hez kapcsol\u00f3d\u00f3 k\u00f6zvetlen \u00e9s k\u00f6zvetett (Scope 1 \u00e9s Scope 2) karbonkibocs\u00e1t\u00e1s tekintet\u00e9ben nett\u00f3 karbonsemlegess\u00e9 v\u00e1lt. Mindez pedig csup\u00e1n egy eleme a Dentsu fenntarthat\u00f3s\u00e1gi t\u00f6rekv\u00e9seinek, sz\u00e9lesebb tekintetben a Dentsu Social Impact strat\u00e9gi\u00e1j\u00e1nak.<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">A nett\u00f3 karbonsemleges\u00e9get a dentsu \u00fagy \u00e9rte el, hogy\u00a0<strong>Scope 1 Scope 2 sz\u00e9n-dioxid-kibocs\u00e1t\u00e1s\u00e1t n\u00e9h\u00e1ny \u00e9v alatt 53 sz\u00e1zal\u00e9kkal cs\u00f6kkentette<\/strong>, a fennmarad\u00f3 kibocs\u00e1t\u00e1si volument pedig teljes m\u00e9rt\u00e9kben\u00a0<strong>k\u00f6rnyezetv\u00e9delmi projektek t\u00e1mogat\u00e1s\u00e1val kompenz\u00e1lja<\/strong>. A jelent\u0151s cs\u00f6kken\u00e9st els\u0151sorban \u00fagy siker\u00fclt el\u00e9rni, hogy a h\u00e1l\u00f3zat eg\u00e9sze imm\u00e1r\u00a0<strong>100 sz\u00e1zal\u00e9kban meg\u00fajul\u00f3 forr\u00e1sb\u00f3l sz\u00e1rmaz\u00f3 elektromos \u00e1ramot haszn\u00e1l<\/strong>\u00a0a m\u0171k\u00f6d\u00e9s\u00e9hez.<\/p><div id=\"gazda-960399837\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">A h\u00e1l\u00f3zat ezzel p\u00e1rhuzamosan megkezdte az egy\u00e9b k\u00f6zvetett kibocs\u00e1t\u00e1si \u00e9rt\u00e9keinek (Scope 3), ezen bel\u00fcl is els\u0151sorban az \u00fcgyfelekn\u00e9l v\u00e9gzett tev\u00e9kenys\u00e9gek karbonl\u00e1bnyom\u00e1nak cs\u00f6kkent\u00e9s\u00e9t is. 2030-ra ebben a kateg\u00f3ri\u00e1ban is 46 sz\u00e1zal\u00e9kos cs\u00f6kkent\u00e9st ir\u00e1nyzott el\u0151 c\u00e9lk\u00e9nt. Ennek megval\u00f3s\u00edt\u00e1sa \u00e9rdek\u00e9ben vezeti be 2023-t\u00f3l a c\u00e9g m\u00e9diatervez\u0151 rendszer\u00e9ben (CCS Planner) azt a tervez\u00e9si funkci\u00f3t, amely imm\u00e1r param\u00e9terk\u00e9nt\u00a0<strong>tartalmazza a tervezett kamp\u00e1nyokhoz kapcsol\u00f3d\u00f3 sz\u00e9n-dioxid-kibocs\u00e1t\u00e1s m\u00e9rt\u00e9k\u00e9t<\/strong>\u00a0is. Mindezzel alapvet\u0151en hozz\u00e1j\u00e1rul ahhoz, hogy a m\u00e9diahirdet\u00e9si piacon a kl\u00edmav\u00e1ltoz\u00e1s szempontjait a kor\u00e1bbiakn\u00e1l hangs\u00falyosabban figyelembe vev\u0151 d\u00f6nt\u00e9sek sz\u00fclessenek majd.<\/p>\n<p style=\"font-weight: 400;\">\u201e<em>A fenntarthat\u00f3s\u00e1g t\u00e9m\u00e1ja ma minden kor\u00e1bbin\u00e1l aktu\u00e1lisabb: azt tapasztaljuk, hogy nem csup\u00e1n a saj\u00e1t ESG-c\u00e9ljaikat el\u00e9rni k\u00edv\u00e1n\u00f3 \u00fcgyfeleinket foglalkoztatja, de a mai fiatalok sz\u00e1m\u00e1ra is fontos aspektust jelent, amikor olyan munkahelyet v\u00e1lasztanak maguknak, amelynek t\u00e1rsadalmi t\u00f6rekv\u00e9seivel is azonosulni tudnak<\/em>\u00a0\u2013 mondta Nov\u00e1k P\u00e9ter, a dentsu Hungary vez\u00e9rigazgat\u00f3ja. \u2013\u00a0<em>A 2019-ben bevezetett Dentsu Goes Green programunk keret\u00e9ben az elm\u00falt id\u0151szakban a budapesti irod\u00e1nkban is sz\u00e1mos int\u00e9zked\u00e9ssel seg\u00edtett\u00fck el\u0151 az \u00f6kol\u00f3giai tudatoss\u00e1g er\u0151s\u00edt\u00e9s\u00e9t.\u201d<\/em><\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\"><strong>N\u00e9h\u00e1ny p\u00e9lda a dentsu Hungary eddigi kapcsol\u00f3d\u00f3 eredm\u00e9nyeire:<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Kinyomtatott anyagok visszaszor\u00edt\u00e1sa, nyomtat\u00e1s eset\u00e9n \u00fajrahasznos\u00edtott pap\u00edr, illetve \u00fajrahasznos\u00edtott pap\u00edrb\u00f3l k\u00e9sz\u00fclt irodai term\u00e9kek (bor\u00edt\u00e9k, toll, jegyzetf\u00fczet) haszn\u00e1lata<\/li>\n<li>Szelekt\u00edv szem\u00e9tgy\u0171jt\u00e9s<\/li>\n<li>Palackozott helyett tiszt\u00edtott v\u00edz, m\u00e1rk\u00e1zott c\u00e9ges palackok alkalmaz\u00e1s\u00e1val<\/li>\n<li>A v\u00e1rosi k\u00f6zleked\u00e9s sor\u00e1n lehet\u0151s\u00e9g szerint t\u00f6megk\u00f6zleked\u00e9s vagy ker\u00e9kp\u00e1r, egy\u00e9b esetben e-taxi haszn\u00e1lata<\/li>\n<li>A lecser\u00e9lt sz\u00e1m\u00edt\u00e1stechnikai eszk\u00f6z\u00f6k fel\u00faj\u00edt\u00e1sa \u00e9s iskol\u00e1knak adom\u00e1nyoz\u00e1sa<\/li>\n<li>R\u00e9gi ruh\u00e1k \u201e\u00fajrahasznos\u00edt\u00e1sa\u201d adom\u00e1nybolt sz\u00e1m\u00e1ra t\u00f6rt\u00e9n\u0151 felaj\u00e1nl\u00e1s r\u00e9v\u00e9n<\/li>\n<li>K\u00f6rnyezettudatos partnerek kiv\u00e1laszt\u00e1sa a m\u0171k\u00f6d\u00e9shez sz\u00fcks\u00e9ges term\u00e9kek beszerz\u00e9se sor\u00e1n<\/li>\n<li>Akt\u00edv r\u00e9szv\u00e9tel fa\u00fcltet\u00e9si \u00e9s v\u00e1rosi k\u00f6rnyezetmeg\u00f3v\u00f3 programokban<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">\u201c<em>A fenti int\u00e9zked\u00e9sek folytat\u00e1sa mellett a dentsu Hungary j\u00f6v\u0151 \u00e9vre vonatkoz\u00f3 tov\u00e1bbi tervei k\u00f6z\u00f6tt szerepel, hogy \u00fczleti utaz\u00e1sok eset\u00e9n a taxiszolg\u00e1ltat\u00e1s mellett a car sharing ter\u00fclet\u00e9re is kib\u0151v\u00edti az e-aut\u00f3k ig\u00e9nybev\u00e9tel\u00e9t. Emellett a teljes irodai vil\u00e1g\u00edt\u00e1s ledes f\u00e9nyforr\u00e1sokkal \u00fajul meg, ami a m\u0171k\u00f6d\u00e9si k\u00f6lts\u00e9gek lefarag\u00e1sa mellett tov\u00e1bb cs\u00f6kkenti majd a szervezet \u00f6kol\u00f3giai l\u00e1bnyom\u00e1t is<\/em>\u201d &#8211; tette hozz\u00e1 Nov\u00e1k P\u00e9ter.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A glob\u00e1lis \u00fcgyn\u00f6ks\u00e9gi h\u00e1l\u00f3zat a Scope 1 \u00e9s Scope 2 kateg\u00f3ri\u00e1kban m\u00e1r most el\u00e9rte a nett\u00f3 karbonsemlegess\u00e9get<\/p>\n","protected":false},"author":1001006,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/142518"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001006"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=142518"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/142518\/revisions"}],"predecessor-version":[{"id":142519,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/142518\/revisions\/142519"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=142518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=142518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=142518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}