{"id":140146,"date":"2022-04-27T14:07:16","date_gmt":"2022-04-27T12:07:16","guid":{"rendered":"https:\/\/gazdasagportal.hu\/?p=140146"},"modified":"2022-04-27T14:07:16","modified_gmt":"2022-04-27T12:07:16","slug":"a-dragulas-a-webes-akciokat-is-megforgatja","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/a-dragulas-a-webes-akciokat-is-megforgatja\/","title":{"rendered":"A dr\u00e1gul\u00e1s a webes akci\u00f3kat is megforgatja"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>2021-ben megt\u00f6rt a web\u00e1ruh\u00e1zak sz\u00e1guld\u00e1s\u00e1nak var\u00e1zsa, a kor\u00e1bbi \u00e9vek 30-40%-os n\u00f6veked\u00e9si \u00fcteme 17%-ra esett. M\u00e1r a Black Friday napokkal telet\u0171zdelt november is rosszul s\u00fclt el, nem volt n\u00f6veked\u00e9s. \u00c9s 2022-ben is m\u00e1r csak 10% k\u00f6r\u00fcli n\u00f6veked\u00e9ssel mozog a web\u00e1ruh\u00e1zi piac. Kevesebb \u00e9s m\u00e1s a webes akci\u00f3 is, nincs r\u00e1 annyi p\u00e9nz, mint r\u00e9gebben. Pont most.<\/strong><strong><\/p>\n<p><\/strong><\/p>\n<p><!--more--><\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">Az elm\u00falt h\u00f3napokban m\u00e1r kevesebb akci\u00f3t k\u00edn\u00e1lnak a web\u00e1ruh\u00e1zak, persze \u00fagy, hogy ebb\u0151l a visszafog\u00e1sb\u00f3l min\u00e9l kevesebbet l\u00e1sson a v\u00e1s\u00e1rl\u00f3. P\u00e9ld\u00e1ul megszaporodtak az \u00e1tvev\u0151pontokat n\u00e9pszer\u0171s\u00edt\u0151 web\u00e1ruh\u00e1zi rekl\u00e1mok, ami nagyon j\u00f3 buli a web\u00e1ruh\u00e1znak: csak azt kell az \u00e1tvev\u0151pontra elvinni, ami sok esetben a saj\u00e1t hagyom\u00e1nyos \u00e1ruh\u00e1za, amit megrendelt a v\u00e1s\u00e1rl\u00f3, teh\u00e1t ez egy biztos fuvar. R\u00e1ad\u00e1sul h\u00e1zhoz sem kell sz\u00e1ll\u00edtani, ami a magas \u00fczemanyag\u00e1rak \u00e9s munkaer\u0151 k\u00f6lts\u00e9gek miatt nem kis megtakar\u00edt\u00e1s.<\/p>\n<p style=\"font-weight: 400;\">\u00c9s nagyon meg kell v\u00e1logatni, mit \u00e9s mennyivel k\u00edn\u00e1l olcs\u00f3bban a web\u00e1ruh\u00e1z, hiszen a k\u00f6lts\u00e9gei neki is megugrottak. Pont most, amikor sok a p\u00e9nze a v\u00e1s\u00e1rl\u00f3nak, de az\u00e9rt nagyon is megn\u00e9zi, mire mennyit k\u00f6lt, a 10%-os \u00e1ltal\u00e1nos dr\u00e1gul\u00e1s k\u00f6zepette.<\/p><div id=\"gazda-1573945285\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">Sok minden k\u00ednozza a web\u00e1ruh\u00e1zakat, az ukr\u00e1n-orosz h\u00e1bor\u00fa gazdas\u00e1gi bajait nem \u00fassz\u00e1k meg \u0151k sem. De m\u00e1r a koronav\u00edrus j\u00e1rv\u00e1ny lefel\u00e9 hajl\u00f3 szakasz\u00e1ban is lehetett l\u00e1tni, hogy egyr\u00e9szt a v\u00e1s\u00e1rl\u00f3k megindultak visszafel\u00e9 a hagyom\u00e1nyos boltokba a sok bez\u00e1rts\u00e1g \u00e9s korl\u00e1toz\u00e1s ut\u00e1n. A legnagyobb gond a dr\u00e1gul\u00e1s, ami az iparcikk f\u00e9les\u00e9geket sem k\u00edm\u00e9li. A web\u00e1ruh\u00e1zakban febru\u00e1rban 5-6%-os volt az \u00e1tlagos \u00e1remelked\u00e9s, a meghirdetett akci\u00f3k hat\u00e1saival egy\u00fctt. \u00c9s m\u00e1r a pontos h\u00e1zhoz sz\u00e1ll\u00edt\u00e1s is bizonytalanabb, hiszen b\u00e1rhol elakadhat e megrendelt port\u00e9ka. A web\u00e1ruh\u00e1zakn\u00e1l pedig eddig az volt a gazd\u00e1lkod\u00e1suk egyik sarokpontja, hogy a megrendelt \u00e1rut le is sz\u00e1ll\u00edtotta a gy\u00e1rt\u00f3ja. H\u00e1t ez most nincs mindig \u00edgy, ezt sejtve pedig k\u00e9nyelmesebb a v\u00e1s\u00e1rl\u00f3nak a hagyom\u00e1nyos boltban abb\u00f3l v\u00e1lasztani, amit r\u00f6gvest el is lehet vinni haza.<\/p>\n<p style=\"font-weight: 400;\"><strong>Kor\u00e1bban nagyot robbant a web, de m\u00e1ra lefogyott a lufi\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">Az elm\u00falt \u00e9vekben sz\u00e9pen gyarapodott a webk\u00f6ltekez\u00e9s. A teljes szeletet n\u00e9zve 2021-ben \u00f6sszesen 2.752 milli\u00e1rd forintot k\u00f6lt\u00f6tt\u00fcnk a weben. Ebben persze benne volt a belf\u00f6ldi webk\u00f6ltekez\u00e9s 1.690 milli\u00e1rd forinttal, de mellette az is, amit k\u00fclhoni web\u00e1ruh\u00e1zakb\u00f3l rendelt\u00fcnk, 1.062 milli\u00e1rd forint \u00e9rt\u00e9kben.<\/p>\n<p style=\"font-weight: 400;\">A belf\u00f6ldi webk\u00f6ltekez\u00e9s legnagyobb szelete a 2021 \u00e9vi 1.333 milli\u00e1rd forintnyi \u00e9rt\u00e9k\u00e9vel a boltos vil\u00e1g \u00e1ruk\u00f6r\u00e9nek megfelel\u0151 hazai web\u00e1ruh\u00e1zas v\u00e1s\u00e1rl\u00e1sok, \u00edgy \u00e9lelmiszerekb\u0151l \u00e9s k\u00fcl\u00f6nf\u00e9le iparcikkekb\u0151l. (A t\u00f6bbi belf\u00f6ldi webv\u00e1s\u00e1rl\u00e1s k\u00fcl\u00f6nf\u00e9le szolg\u00e1ltat\u00e1s, p\u00e9ld\u00e1ul vend\u00e9gl\u00e1t\u00e1s, sz\u00e1ll\u00e1shelyfoglal\u00e1s).<\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">\u00c9s nem is gy\u0151zt\u00e9k kapkodni a ceruz\u00e1jukat a web\u00e1ruh\u00e1zak k\u00f6nyvel\u00e9skor, hiszen sebesen sz\u00e1guldott a web, t\u00f6rtettek is a helyfoglal\u00e1sra megsz\u00e1ml\u00e1lhatatlan akci\u00f3val k\u00f6r\u00edtve a k\u00edn\u00e1latot:<\/p>\n<table style=\"font-weight: 400;\" width=\"396\">\n<tbody>\n<tr>\n<td colspan=\"2\" rowspan=\"2\" width=\"59\"><strong>web\u00e1ruh\u00e1zak<\/strong><\/td>\n<td colspan=\"2\" width=\"79\"><strong>n\u00f6veked\u00e9s<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"69\"><strong>\u00fctem<\/strong><\/td>\n<td width=\"10\"><strong>\u00e9rt\u00e9k<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"69\"><strong>2017<\/strong><\/td>\n<td width=\"69\"><strong>408<\/strong><\/td>\n<td width=\"69\"><strong>+32%<\/strong><\/td>\n<td width=\"10\"><strong>+100<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"69\"><strong>2018<\/strong><\/td>\n<td width=\"69\"><strong>543<\/strong><\/td>\n<td width=\"69\"><strong>+35%<\/strong><\/td>\n<td width=\"10\"><strong>+222<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>2019<\/strong><\/td>\n<td width=\"26\"><strong>765<\/strong><\/td>\n<td width=\"69\"><strong>+40%<\/strong><\/td>\n<td width=\"10\"><strong>+222<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>2020<\/strong><\/td>\n<td width=\"26\"><strong>1.111<\/strong><\/td>\n<td width=\"69\"><strong>+45%<\/strong><\/td>\n<td width=\"10\"><strong>+346<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>2021\u00a0<\/strong><\/td>\n<td width=\"26\"><strong>1.330<\/strong><\/td>\n<td width=\"69\"><strong>+17%<\/strong><\/td>\n<td width=\"10\"><strong>+219<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"164\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,<\/strong>\u00a0foly\u00f3\u00e1r,\u00a0<strong>\u00fctem: kiigaz\u00edtatlan volumenindex<\/strong>,\u00a0n\u00f6veked\u00e9s: el\u0151z\u0151 \u00e9v azonos id\u0151szak\u00e1hoz k\u00e9pest<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">A koronav\u00edrus j\u00e1rv\u00e1nyid\u0151szakban, 2020-ban cs\u00facsra is futott a webpiac, 45%-os n\u00f6veked\u00e9si \u00fctemmel. Ehhez persze hozz\u00e1j\u00e1rult a v\u00e1s\u00e1rl\u00f3k \u00f3vatoss\u00e1ga \u00e9s a sok korl\u00e1toz\u00e1s, kij\u00e1r\u00e1si tilalom \u00e9s boltz\u00e1r is, ami mellett sok v\u00e1laszt\u00e1si lehet\u0151s\u00e9g\u00fck nem volt a k\u00f6ltekezni v\u00e1gy\u00f3knak.. Utolj\u00e1ra akkor n\u0151tt nagyot a web, amikor 2021 m\u00e1rcius\u00e1ban z\u00e1rva voltak a hagyom\u00e1nyos iparcikkes boltok (k\u00e9t esztend\u0151 alatt m\u00e1sodj\u00e1ra.<\/p>\n<p style=\"font-weight: 400;\">Az elm\u00falt f\u00e9l esztend\u0151 alatt is a kor\u00e1bbiakhoz k\u00e9pest f\u00e9kezett habz\u00e1ssal futottak a web\u00e1ruh\u00e1zak (hozz\u00e1t\u00e9ve, hogy egy 10%-os n\u00f6veked\u00e9si \u00fctem a gazdas\u00e1gban nem kis teljes\u00edtm\u00e9ny).<br \/>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n De h\u00e1t a v\u00e1s\u00e1rl\u00f3k mindig is v\u00e1logat\u00f3sak voltak, \u00e9s bizony febru\u00e1rban a hagyom\u00e1nyos iparcikkes boltok a n\u00f6veked\u00e9s\u00fctem\u00e9ben lepip\u00e1lt\u00e1k a web\u00e1ruh\u00e1zakat, a maguk 15%-os temp\u00f3j\u00e1val. A nagy csal\u00e1di p\u00e9nzes\u0151 az \u0151 konyh\u00e1jukra hozott t\u00f6bbet, n\u00f6veked\u00e9sben:<\/p>\n<table style=\"font-weight: 400;\" width=\"396\">\n<tbody>\n<tr>\n<td colspan=\"2\" rowspan=\"2\" width=\"59\"><strong>web\u00e1ruh\u00e1zak<\/strong><\/td>\n<td colspan=\"2\" width=\"79\"><strong>n\u00f6veked\u00e9s<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"69\"><strong>\u00fctem<\/strong><\/td>\n<td width=\"10\"><strong>\u00e9rt\u00e9k<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"69\"><strong>szeptember<\/strong><\/td>\n<td width=\"69\"><strong>106<\/strong><\/td>\n<td width=\"69\"><strong>+19%<\/strong><\/td>\n<td width=\"10\"><strong>+19<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"69\"><strong>okt\u00f3ber<\/strong><\/td>\n<td width=\"69\"><strong>110<\/strong><\/td>\n<td width=\"69\"><strong>+12%<\/strong><\/td>\n<td width=\"10\"><strong>+14<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"69\"><strong>november<\/strong><\/td>\n<td width=\"69\"><strong>147<\/strong><\/td>\n<td width=\"69\"><strong>+1%<\/strong><\/td>\n<td width=\"10\"><strong>+6<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>december<\/strong><\/td>\n<td width=\"26\"><strong>148<\/strong><\/td>\n<td width=\"69\"><strong>+4%<\/strong><\/td>\n<td width=\"10\"><strong>+11<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>janu\u00e1r<\/strong><\/td>\n<td width=\"26\"><strong>109<\/strong><\/td>\n<td width=\"69\"><strong>+11%<\/strong><\/td>\n<td width=\"10\"><strong>+15<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>febru\u00e1r<\/strong><\/td>\n<td width=\"26\"><strong>106<\/strong><\/td>\n<td width=\"69\"><strong>+9%<\/strong><\/td>\n<td width=\"10\"><strong>+14<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"164\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,<\/strong>\u00a0foly\u00f3\u00e1r,\u00a0<strong>\u00fctem: kiigaz\u00edtatlan volumenindex<\/strong>,\u00a0n\u00f6veked\u00e9s: el\u0151z\u0151 \u00e9v azonos id\u0151szak\u00e1hoz k\u00e9pest<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">2017-ben a web\u00e1ruh\u00e1zak r\u00e9szesed\u00e9se 5% volt a boltos piacb\u00f3l (az \u00fczemanyagokat nem sz\u00e1m\u00edtva). Ez t\u00f6bb mint k\u00e9tszeres\u00e9re, 11%-ra ugrott 2021-ben. De \u00fagy l\u00e1tszik, ezen a szinten is ragadt:<\/p>\n<table style=\"font-weight: 400;\" width=\"396\">\n<tbody>\n<tr>\n<td width=\"59\"><strong>web\u00e1ruh\u00e1zak<\/strong><\/td>\n<td width=\"59\"><strong>boltos vil\u00e1g<\/strong><\/td>\n<td width=\"59\"><strong>ebb\u0151l<\/strong><strong>\u00a0<\/strong><strong>web<\/strong><\/td>\n<td width=\"79\"><strong>web s\u00falya<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"69\"><strong>szeptember<\/strong><\/td>\n<td width=\"69\"><strong>991<\/strong><\/td>\n<td width=\"69\"><strong>106<\/strong><\/td>\n<td width=\"69\"><strong>11%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"69\"><strong>okt\u00f3ber<\/strong><\/td>\n<td width=\"69\"><strong>1.052<\/strong><\/td>\n<td width=\"69\"><strong>110<\/strong><\/td>\n<td width=\"69\"><strong>11%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>november<\/strong><\/td>\n<td width=\"26\"><strong>1.071<\/strong><\/td>\n<td width=\"26\"><strong>147<\/strong><\/td>\n<td width=\"69\"><strong>14%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>december<\/strong><\/td>\n<td width=\"26\"><strong>1.268<\/strong><\/td>\n<td width=\"26\"><strong>148<\/strong><\/td>\n<td width=\"69\"><strong>12%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>janu\u00e1r<\/strong><\/td>\n<td width=\"26\"><strong>904<\/strong><\/td>\n<td width=\"26\"><strong>109<\/strong><\/td>\n<td width=\"69\"><strong>12%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>febru\u00e1r<\/strong><\/td>\n<td width=\"26\"><strong>949<\/strong><\/td>\n<td width=\"26\"><strong>105<\/strong><\/td>\n<td width=\"69\"><strong>11%<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"164\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,<\/strong>\u00a0foly\u00f3\u00e1r,\u00a0<strong>web s\u00falya: kiskereskedelmi forgalomhoz k\u00e9pest,\u00a0<\/strong>\u00fczemanyag n\u00e9lk\u00fcl<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">(<a href=\"http:\/\/blokkk.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/blokkk.com&amp;source=gmail&amp;ust=1651134094887000&amp;usg=AOvVaw0Hp5dFMJg_RCK_omHKYHNS\" target=\"_blank\" rel=\"noopener\">blokkk.com<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021-ben megt\u00f6rt a web\u00e1ruh\u00e1zak sz\u00e1guld\u00e1s\u00e1nak var\u00e1zsa, a kor\u00e1bbi \u00e9vek 30-40%-os n\u00f6veked\u00e9si \u00fcteme 17%-ra esett. M\u00e1r a Black Friday napokkal telet\u0171zdelt november is rosszul s\u00fclt el, nem volt n\u00f6veked\u00e9s. \u00c9s 2022-ben is m\u00e1r csak 10% k\u00f6r\u00fcli n\u00f6veked\u00e9ssel mozog a web\u00e1ruh\u00e1zi piac. Kevesebb \u00e9s m\u00e1s a webes akci\u00f3 is, nincs r\u00e1 annyi p\u00e9nz, mint r\u00e9gebben. Pont most.<\/p>\n","protected":false},"author":1001006,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/140146"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001006"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=140146"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/140146\/revisions"}],"predecessor-version":[{"id":140147,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/140146\/revisions\/140147"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=140146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=140146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=140146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}