{"id":139023,"date":"2021-12-22T12:48:14","date_gmt":"2021-12-22T11:48:14","guid":{"rendered":"https:\/\/gazdasagportal.hu\/?p=139023"},"modified":"2021-12-22T09:49:41","modified_gmt":"2021-12-22T08:49:41","slug":"a-webes-vasarlas-40-a-kulhonrol-jon","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/a-webes-vasarlas-40-a-kulhonrol-jon\/","title":{"rendered":"A webes v\u00e1s\u00e1rl\u00e1s 40%-a k\u00fclhonr\u00f3l j\u00f6n"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Nem v\u00e9letlen az \u00fcnnepek el\u0151tti zs\u00fafi a hagyom\u00e1nyos boltokban. F\u00e9kezett a webes v\u00e1s\u00e1rl\u00e1sok n\u00f6veked\u00e9si \u00fcteme, a fele a kor\u00e1bbinak. A csal\u00e1di kassz\u00e1nak \u00e9s a boltos k\u00f6ltekez\u00e9snek egyar\u00e1nt 10-12%-a megy a weben. \u00c9s bizony a k\u00fclf\u00f6ldi web\u00e1ruh\u00e1zi v\u00e1s\u00e1rl\u00e1sok ar\u00e1nya harmadik esztendeje 40%-a a teljes netes p\u00e9nzsz\u00f3r\u00e1snak, ami (a teljes \u00f6sszeg) az els\u0151 h\u00e1rom negyed\u00e9vben k\u00f6zel k\u00e9tezer milli\u00e1rd forint volt.<\/strong><\/p>\n<p><!--more--><\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">Arany h\u00e9tv\u00e9g\u00e9n megrohant\u00e1k a v\u00e1s\u00e1rl\u00f3k a boltokat. T\u00f6bb, mint gyan\u00fas el\u0151jel volt m\u00e1r el\u0151tte, hogy 2021 okt\u00f3ber\u00e9ben a hazai web\u00e1ruh\u00e1zi k\u00f6ltekez\u00e9s a boltos vil\u00e1g term\u00e9kk\u00f6r\u00e9ben (\u00e9lelmiszerekb\u0151l, iparcikkekb\u0151l) 12%-kal, janu\u00e1r-okt\u00f3ber k\u00f6z\u00f6tt pedig 22%-kal ugrott meg (mennyis\u00e9gben, volumenben). \u00c9s ez az\u00e9rt kisebb temp\u00f3 a kor\u00e1bbi \u00e9vek 30-40%-os l\u00e9pteihez k\u00e9pest. A piaci szelet persze nagyobb, \u00edgy a kisebb \u00fctem is sz\u00e9p falat, de a v\u00e9geredm\u00e9ny az, hogy f\u00e9kezett a webes v\u00e1s\u00e1rl\u00e1s, kisebb a sebess\u00e9ge.<\/p>\n<p style=\"font-weight: 400;\">A weben persze csaknem minden el\u00e9rhet\u0151, nem csak a boltos \u00e1ruk\u00f6r (\u00e9lelmiszer, iparcikk), hanem p\u00e9ld\u00e1ul pizza, mozijegy, sz\u00e1ll\u00e1shely, egy sor szolg\u00e1ltat\u00e1s is. \u00cdgy a teljes k\u00f6r\u0171 webes v\u00e1s\u00e1rl\u00e1sok \u00e9rt\u00e9ke j\u00f3csk\u00e1n nagyobb a boltos \u00e1ruk\u00f6rn\u00e9l, ezt mutatj\u00e1k az MNB p\u00e9nzforgalmi, bankk\u00e1rty\u00e1s fizet\u00e9si adatai is.<\/p><div id=\"gazda-3728937769\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">A webes v\u00e1s\u00e1rl\u00e1sok sz\u00e1ma m\u00e1r 2020-ban megk\u00f6zel\u00edtette a 100 milli\u00f3s darabsz\u00e1mot a hazai web\u00e1ruh\u00e1zak k\u00f6r\u00e9ben, 2021 els\u0151 h\u00e1rom negyed\u00e9v\u00e9ben pedig 85 milli\u00f3 k\u00f6rny\u00e9k\u00e9n j\u00e1rtunk. De h\u00e1t a k\u00fclf\u00f6ldi web\u00e1ruh\u00e1zakb\u00f3l is sz\u00e9pen v\u00e1s\u00e1rolunk, ezek sz\u00e1ma 85 milli\u00f3 volt 2020-ban, 2021 els\u0151 kilenc h\u00f3napj\u00e1ban pedig 63 milli\u00f3. \u00c9s a k\u00fclhonos web\u00e1ruh\u00e1zi k\u00f6ltekez\u00e9s a teljes webes kiad\u00e1soknak 40%-a k\u00f6r\u00fcl mozog m\u00e1r harmadik esztendeje, ez az ar\u00e1ny nem v\u00e1ltozott. Ez az \u00e1g is gyarapodik sz\u00e9pen. Pedig akadoznak a sz\u00e1ll\u00edt\u00e1sok, dr\u00e1ga a fuvar, gyenge a forint. De h\u00e1t bizony\u00e1ra az \u00e1r \u00e9s az \u00e1fa arrafel\u00e9 m\u00e1s, viszont itthon itt a v\u00e1mkezel\u00e9s is.<\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">A web\u00e1ruh\u00e1zas csinnadratta ellen\u00e9re az\u00e9rt a p\u00e9nz\u00fcnk d\u00f6nt\u0151 r\u00e9sz\u00e9t a hagyom\u00e1nyos boltokban, szolg\u00e1ltat\u00f3helyeken k\u00f6ltj\u00fck el. 2021 els\u0151 h\u00e1rom negyed\u00e9v\u00e9ben 18 ezer milli\u00e1rd forint folyt ki a csal\u00e1di kassz\u00e1kb\u00f3l k\u00fcl\u00f6nf\u00e9le szolg\u00e1ltat\u00e1sokra, ezen bel\u00fcl a boltos v\u00e1s\u00e1rl\u00e1sokra. H\u00e1t bizony az \u00f6sszes webk\u00f6ltekez\u00e9s ar\u00e1nya (a k\u00fclf\u00f6ldi is) ennek 12%-a. \u00c9s a boltos k\u00f6ltekez\u00e9st n\u00e9zve sem nagyobb ez a s\u00faly:<\/p>\n<table style=\"font-weight: 400;\" width=\"761\">\n<tbody>\n<tr>\n<td rowspan=\"2\" width=\"59\"><strong>internetes v\u00e1s\u00e1rl\u00e1sok<\/strong><\/td>\n<td width=\"59\"><strong>2019<\/strong><\/td>\n<td width=\"59\"><strong>2020<\/strong><\/td>\n<td width=\"59\"><strong>2021<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"59\"><strong>els\u0151 h\u00e1rom negyed\u00e9v<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>belf\u00f6ld\u00f6n<\/strong><\/td>\n<td width=\"59\"><strong>747<\/strong><\/td>\n<td width=\"59\"><strong>1.012<\/strong><\/td>\n<td width=\"59\"><strong>1.202<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\">ebb\u0151l kisker<\/td>\n<td width=\"59\"><strong>516<\/strong><\/td>\n<td width=\"59\"><strong>737<\/strong><\/td>\n<td width=\"59\"><strong>928<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>k\u00fclf\u00f6ldr\u0151l<\/strong><\/td>\n<td width=\"59\"><strong>508<\/strong><\/td>\n<td width=\"59\"><strong>654<\/strong><\/td>\n<td width=\"59\"><strong>747<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>\u00f6sszesen<\/strong><\/td>\n<td width=\"59\"><strong>1.255<\/strong><\/td>\n<td width=\"59\"><strong>1.666<\/strong><\/td>\n<td width=\"59\"><strong>1.949<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"59\">Forr\u00e1s: MNB, KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,\u00a0<\/strong>internetes v\u00e1s\u00e1rl\u00e1s: telefonos \u00e9s postai megrendel\u00e9sekkel egy\u00fctt,<strong>\u00a0<\/strong>hazai kibocs\u00e1jt\u00e1s\u00fa fizet\u00e9si k\u00e1rty\u00e1kkal,<strong>\u00a0<\/strong>kisker: KSH (bolti \u00e9lelmiszer \u00e9s iparcikk term\u00e9kk\u00f6r)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">Az elm\u00falt k\u00e9t esztend\u0151 eg\u00e9sz\u00e9t n\u00e9zve az el\u0151bbiekhez hasonl\u00f3 k\u00e9p rajzol\u00f3dik ki:<\/p>\n<table style=\"font-weight: 400;\" width=\"761\">\n<tbody>\n<tr>\n<td width=\"59\"><strong>internetes v\u00e1s\u00e1rl\u00e1sok<\/strong><\/td>\n<td width=\"59\"><strong>2019<\/strong><\/td>\n<td width=\"59\"><strong>2020<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>belf\u00f6ld\u00f6n<\/strong><\/td>\n<td width=\"59\"><strong>1072<\/strong><\/td>\n<td width=\"59\"><strong>1.420<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\">ebb\u0151l kisker<\/td>\n<td width=\"59\">765<\/td>\n<td width=\"59\">1.111<\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>k\u00fclf\u00f6ldr\u0151l<\/strong><\/td>\n<td width=\"59\"><strong>729<\/strong><\/td>\n<td width=\"59\"><strong>916<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"59\"><strong>\u00f6sszesen:<\/strong><\/td>\n<td width=\"59\"><strong>1.801<\/strong><\/td>\n<td width=\"59\"><strong>2.336<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"59\">Forr\u00e1s: MNB, KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,\u00a0<\/strong>internetes v\u00e1s\u00e1rl\u00e1s: telefonos \u00e9s postai megrendel\u00e9sekkel egy\u00fctt,<strong>\u00a0<\/strong>hazai kibocs\u00e1jt\u00e1s\u00fa fizet\u00e9si k\u00e1rty\u00e1kkal,<strong>\u00a0<\/strong>kisker: KSH bolti \u00e9lelmiszer \u00e9s iparcikk term\u00e9kk\u00f6r<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">(<a href=\"http:\/\/blokkk.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/blokkk.com&amp;source=gmail&amp;ust=1640247921121000&amp;usg=AOvVaw08HKybsMJR573YVSflFnyf\" target=\"_blank\" rel=\"noopener\">blokkk.com<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nem v\u00e9letlen az \u00fcnnepek el\u0151tti zs\u00fafi a hagyom\u00e1nyos boltokban. F\u00e9kezett a webes v\u00e1s\u00e1rl\u00e1sok n\u00f6veked\u00e9si \u00fcteme, a fele a kor\u00e1bbinak. A csal\u00e1di kassz\u00e1nak \u00e9s a boltos k\u00f6ltekez\u00e9snek egyar\u00e1nt 10-12%-a megy a weben. \u00c9s bizony a k\u00fclf\u00f6ldi web\u00e1ruh\u00e1zi v\u00e1s\u00e1rl\u00e1sok ar\u00e1nya harmadik esztendeje 40%-a a teljes netes p\u00e9nzsz\u00f3r\u00e1snak, ami (a teljes \u00f6sszeg) az els\u0151 h\u00e1rom negyed\u00e9vben k\u00f6zel k\u00e9tezer &#8230;<\/p>\n","protected":false},"author":1001006,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/139023"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001006"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=139023"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/139023\/revisions"}],"predecessor-version":[{"id":139024,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/139023\/revisions\/139024"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=139023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=139023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=139023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}