{"id":133035,"date":"2021-02-05T14:40:59","date_gmt":"2021-02-05T13:40:59","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=133035"},"modified":"2021-02-05T14:40:59","modified_gmt":"2021-02-05T13:40:59","slug":"100-forintbol-csak-10-forintot-koltottel-a-weben","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/100-forintbol-csak-10-forintot-koltottel-a-weben\/","title":{"rendered":"100 forintb\u00f3l csak 10 forintot k\u00f6lt\u00f6tt\u00e9l a weben"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>\u00e9s 90 forintot a hagyom\u00e1nyos boltokban 2020-ban, m\u00e9g a sok boltz\u00e1r mellett is. \u00c9s nem is n\u0151tt gyorsabban a web\u00e1ruh\u00e1zi k\u00f6ltekez\u00e9s 2020-ban, mint 2019-ben. A nyakl\u00f3 n\u00e9lk\u00fcli Black\u00a0 Friday pedig egyre nagyobb \u00f6ng\u00f3l a web\u00e1ruh\u00e1zaknak. A Black Friday szerepe az lenne, hogy az akci\u00f3val kedvet csin\u00e1ljon a decemberi aj\u00e1nd\u00e9kv\u00e1s\u00e1rl\u00e1shoz, \u00e9s nem az, hogy elvegyen bel\u0151le. A v\u00e1s\u00e1rl\u00f3 persze csak kacar\u00e1szik, \u00e9s r\u00e1 is sz\u00f3l a papag\u00e1j\u00e1ra, most m\u00e1r ne blekfr\u00e1jd\u00e9jozz m\u00e1r annyit! De lehet, hogy \u0151 fizeti az akci\u00f3s engedm\u00e9nyt &#8211; majd m\u00e1skor.<\/strong><\/p>\n<p><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p style=\"font-weight: 400;\">J\u00f3, tudjuk, a 41%-os web\u00e1ruh\u00e1zi n\u00f6veked\u00e9s \u00f6nmag\u00e1ban brut\u00e1lis, ennyi volt 2020-ban. De l\u00e9nyeg\u00e9ben ugyanennyi volt 2019-ben is, pedig akkor \u00e1prilist\u00f3l m\u00e1jus k\u00f6zep\u00e9ig nem voltak z\u00e1rva az iparcikkes boltok, novemberben \u00e9s decemberben lehetett menni 19 \u00f3ra ut\u00e1n is v\u00e1s\u00e1rolni. De h\u00e1t vil\u00e1gszerte robosztus n\u00f6veked\u00e9s jellemzi a web\u00e1ruh\u00e1zakat, a legnagyobb &#8211; persze k\u00ednai &#8211; Alibaba is 37%-ot csin\u00e1lt n\u00f6veked\u00e9sben 2020 utols\u00f3 negyed\u00e9v\u00e9ben, a m\u00e1sik \u00f3ri\u00e1s, az Amazon 44%-ot. H\u00e1t ennyiben &#8211; \u00fctemben &#8211; nem maradtunk le.<\/p>\n<p style=\"font-weight: 400;\">Az egyes h\u00f3napokat n\u00e9zve a magyar webpiacon ugyanakkor azt is l\u00e1tni, hogy akkor ugrott nagyot a webes v\u00e1s\u00e1rl\u00e1s, amikor s\u00falyosbodott a j\u00e1rv\u00e1ny \u00e9s bez\u00e1rt\u00e1k, vagy korl\u00e1tozt\u00e1k a hagyom\u00e1nyos iparcikkes boltokat, a tavaszi id\u0151szakban pedig m\u00e9g volt n\u00e9mi p\u00e1nikv\u00e1s\u00e1rl\u00e1s is. A m\u00e1sodik hull\u00e1m szeptembert\u0151l er\u0151s\u00f6d\u00f6tt fel, a web\u00e1ruh\u00e1zi k\u00f6ltekez\u00e9s is ekkort\u00f3l jobban h\u00fazott felfel\u00e9.<\/p><div id=\"gazda-864547759\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\"><strong>De h\u00e1t kinek j\u00f3 az, ha vesztes\u00e9ges piacba kergeti mag\u00e1t<\/strong><\/p>\n<p style=\"font-weight: 400;\">Annak, aki ut\u00e1na azt be tudja hozni.<\/p>\n<p style=\"font-weight: 400;\">\u00c9s a novemberi Black Friday m\u00e1r lenyomta a decemberi aj\u00e1nd\u00e9kv\u00e1s\u00e1rl\u00e1sos id\u0151szakot (\u00edgy volt ez m\u00e1r 2019-ben is, csak akkor kisebb volt a k\u00fcl\u00f6nbs\u00e9g). Az akci\u00f3n\u00e1l pedig a boltos lemond az \u00e1rbev\u00e9tele egy r\u00e9sz\u00e9r\u0151l, ami nyilv\u00e1n vesztes\u00e9g sz\u00e1m\u00e1ra.<\/p>\n<p style=\"font-weight: 400;\">No persze, egy v\u00e1llalkoz\u00e1s sem a vesztes\u00e9gre hajt, az \u00fczleti tervet eleve \u00fagy \u00e1ll\u00edtj\u00e1k \u00f6ssze, hogy a tervezett \u00e1rengedm\u00e9ny miatti kies\u00e9st majd m\u00e1s nagyobbra tervezett bev\u00e9telb\u0151l p\u00f3tolja. De h\u00e1t a web\u00e1ruh\u00e1zak minden nap tolj\u00e1k az akci\u00f3kat, \u00e9s a versenyt\u00e1rs el\u0151z\u00e9se a c\u00e9l. Borul is minden, \u00edgy van oka kacar\u00e1sz\u00e1sra a v\u00e1s\u00e1rl\u00f3nak.<\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">Ez az eredm\u00e9nyeken is l\u00e1tszik. Az elm\u00falt \u00e9vekben a legnagyobb web\u00e1ruh\u00e1zak k\u00f6z\u00fcl t\u00f6bbnek az \u00e9ves m\u00e9rlege mutatott bizony vesztes\u00e9geket is, mivel a piacfoglal\u00f3sdinak, t\u00f6rtet\u00e9snek \u00e1ra is van. K\u00e9rd\u00e9s, siker\u00fcl-e ezt visszafizettetni valamikor a v\u00e1s\u00e1rl\u00f3val, k\u00fcl\u00f6nben j\u00f6het az \u00faj befektet\u0151. Volt m\u00e1r ilyen.<\/p>\n<p style=\"font-weight: 400;\">A webes k\u00f6ltekez\u00e9s s\u00falya pedig 10% volt 2020-ban, a hagyom\u00e1nyos bolti k\u00f6ltekez\u00e9s\u00e9 viszont 90%. A web\u00e1ruh\u00e1zak rekl\u00e1mjai persze nem ezt sugallj\u00e1k. De ennek ellen\u00e9re a p\u00e9nz\u00fcnk d\u00f6nt\u0151 r\u00e9sz\u00e9t a hagyom\u00e1nyos boltokban k\u00f6ltj\u00fck el, m\u00e9g \u00edgy is:<\/p>\n<table style=\"font-weight: 400;\" width=\"419\">\n<tbody>\n<tr>\n<td width=\"33\"><strong>webpiac s\u00falya\u00a0<\/strong><\/td>\n<td width=\"108\"><strong>boltos vil\u00e1g\u00a0<\/strong><strong>(bolt+web)<\/strong><\/td>\n<td width=\"21\"><strong>ebb\u0151l web<\/strong><\/td>\n<td width=\"66\"><strong>web\/bolt<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>janu\u00e1r<\/strong><\/td>\n<td width=\"108\"><strong>787<\/strong><\/td>\n<td width=\"21\"><strong>69<\/strong><\/td>\n<td width=\"66\"><strong>8,8%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>febru\u00e1r<\/strong><\/td>\n<td width=\"108\"><strong>806<\/strong><\/td>\n<td width=\"21\"><strong>64<\/strong><\/td>\n<td width=\"66\"><strong>7,9%<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>m\u00e1rcius<\/strong><\/td>\n<td width=\"108\"><strong>911<\/strong><\/td>\n<td width=\"21\"><strong>82<\/strong><\/td>\n<td width=\"66\"><strong>9%\u00a0<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>\u00e1prilis<\/strong><\/td>\n<td width=\"108\"><strong>812<\/strong><\/td>\n<td width=\"21\"><strong>114<\/strong><\/td>\n<td width=\"66\"><strong>14<\/strong><strong>%\u00a0<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>m\u00e1jus<\/strong><\/td>\n<td width=\"108\"><strong>875<\/strong><\/td>\n<td width=\"21\"><strong>92<\/strong><\/td>\n<td width=\"66\"><strong>10,6%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>j\u00fanius<\/strong><\/td>\n<td width=\"108\"><strong>907<\/strong><\/td>\n<td width=\"21\"><strong>77<\/strong><\/td>\n<td width=\"66\"><strong>8,5%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>j\u00falius<\/strong><\/td>\n<td width=\"108\"><strong>935<\/strong><\/td>\n<td width=\"21\"><strong>75<\/strong><\/td>\n<td width=\"66\"><strong>8%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>augusztus<\/strong><\/td>\n<td width=\"108\"><strong>926<\/strong><\/td>\n<td width=\"21\"><strong>73<\/strong><\/td>\n<td width=\"66\"><strong>7,9%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>szeptember<\/strong><\/td>\n<td width=\"108\"><strong>889<\/strong><\/td>\n<td width=\"21\"><strong>88<\/strong><\/td>\n<td width=\"66\"><strong>9,9%\u00a0<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>okt\u00f3ber<\/strong><\/td>\n<td width=\"108\"><strong>944<\/strong><\/td>\n<td width=\"21\"><strong>95<\/strong><\/td>\n<td width=\"66\"><strong>10,1%<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>november<\/strong><\/td>\n<td width=\"108\"><strong>968<\/strong><\/td>\n<td width=\"21\"><strong>138<\/strong><\/td>\n<td width=\"66\"><strong>14,3%<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>december<\/strong><\/td>\n<td width=\"108\"><strong>1.099<\/strong><\/td>\n<td width=\"21\"><strong>117<\/strong><\/td>\n<td width=\"66\"><strong>10,6%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>2020<\/strong><\/p>\n<p><strong>\u00f6sszesen<\/strong><\/td>\n<td width=\"108\"><strong>10.860<\/strong><\/td>\n<td width=\"21\"><strong>1.083<\/strong><\/td>\n<td width=\"66\"><strong>10%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"33\"><strong>2019 \u00f6sszesen<\/strong><\/td>\n<td width=\"108\"><strong>10.258<\/strong><\/td>\n<td width=\"21\"><strong>765<\/strong><\/td>\n<td width=\"66\"><strong>7,5%<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"228\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,<\/strong>\u00a0<strong>boltos vil\u00e1g:\u00a0kiskereskedelem, hagyom\u00e1nyos bolt+web egy\u00fctt, \u00e9lelmiszer \u00e9s iparcikk, de \u00fczemanyag n\u00e9lk\u00fcl<\/strong>, foly\u00f3\u00e1ras adatok,<br \/>\n<strong>\u2191<\/strong><strong>\u00a0jelz\u00e9s: ar\u00e1nyv\u00e1ltoz\u00e1s ir\u00e1nya el\u0151z\u0151 h\u00f3naphoz k\u00e9pest<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">R\u00e1ad\u00e1sul a piaci s\u00faly k\u00fcl\u00f6nb\u00f6z\u0151s\u00e9geiben az egyes h\u00f3napok k\u00f6z\u00f6tt az egy\u00e9rtelm\u0171, hogy a j\u00e1rv\u00e1nyhat\u00e1snak, a v\u00e1s\u00e1rl\u00f3 \u00f3vatoss\u00e1g\u00e1nak tetemes erej\u0171 a nyom\u00e1sa. \u00cdgy, ha k\u00fcl\u00f6n lehetne v\u00e1lasztani, nem is biztos, hogy \u00f6nmag\u00e1ban a Black Friday olyan hatalmasat hozott volna a web\u00e1ruh\u00e1zak konyh\u00e1j\u00e1ra.<\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">Az el\u0151bbiek t\u00fckr\u00f6z\u0151dnek a havi adatokban is:<\/p>\n<table style=\"font-weight: 400;\" width=\"356\">\n<tbody>\n<tr>\n<td width=\"44\"><strong>\u00a0webpiac<\/strong><\/td>\n<td width=\"44\"><strong>2019<\/strong><\/td>\n<td width=\"38\"><strong>2020<\/strong><\/td>\n<td width=\"43\"><strong>2020\/2019<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>janu\u00e1r<\/strong><\/td>\n<td width=\"44\"><strong>54<\/strong><\/td>\n<td width=\"38\"><strong>69<\/strong><\/td>\n<td width=\"43\"><strong>+30%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>febru\u00e1r<\/strong><\/td>\n<td width=\"44\"><strong>49<\/strong><\/td>\n<td width=\"38\"><strong>64<\/strong><\/td>\n<td width=\"43\"><strong>+31%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>m\u00e1rcius<\/strong><\/td>\n<td width=\"44\"><strong>55<\/strong><\/td>\n<td width=\"38\"><strong>83<\/strong><\/td>\n<td width=\"43\"><strong>+49%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>\u00e1prilis<\/strong><\/td>\n<td width=\"44\"><strong>56<\/strong><\/td>\n<td width=\"38\"><strong>114<\/strong><\/td>\n<td width=\"43\"><strong>+104%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>m\u00e1jus<\/strong><\/td>\n<td width=\"44\"><strong>62<\/strong><\/td>\n<td width=\"38\"><strong>92<\/strong><\/td>\n<td width=\"43\"><strong>+49%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>j\u00fanius<\/strong><\/td>\n<td width=\"44\"><strong>57<\/strong><\/td>\n<td width=\"38\"><strong>77<\/strong><\/td>\n<td width=\"43\"><strong>+37%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>j\u00falius<\/strong><\/td>\n<td width=\"44\"><strong>62<\/strong><\/td>\n<td width=\"38\"><strong>75<\/strong><\/td>\n<td width=\"43\"><strong>+20%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>augusztus<\/strong><\/td>\n<td width=\"44\"><strong>58<\/strong><\/td>\n<td width=\"38\"><strong>73<\/strong><\/td>\n<td width=\"43\"><strong>+24%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>szeptember<\/strong><\/td>\n<td width=\"44\"><strong>63<\/strong><\/td>\n<td width=\"38\"><strong>88<\/strong><\/td>\n<td width=\"43\"><strong>+37%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>okt\u00f3ber<\/strong><\/td>\n<td width=\"44\"><strong>67<\/strong><\/td>\n<td><strong>95<\/strong><\/td>\n<td width=\"43\"><strong>+40%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>november<\/strong><\/td>\n<td width=\"44\"><strong>93<\/strong><\/td>\n<td><strong>138<\/strong><\/td>\n<td width=\"43\"><strong>+47%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>december<\/strong><\/td>\n<td width=\"44\"><strong>89<\/strong><\/td>\n<td><strong>117<\/strong><\/td>\n<td width=\"43\"><strong>+30%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>\u00e9ves<\/strong><\/p>\n<p><strong>\u00f6sszesen<\/strong><\/td>\n<td width=\"44\"><strong>676<\/strong><\/td>\n<td><strong>966<\/strong><\/td>\n<td width=\"43\"><strong>+41%<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"169\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,\u00a0<\/strong>2020\/2019:\u00a0<strong>kiigaz\u00edtatlan<\/strong>\u00a0<strong>volumenindex,\u00a0<\/strong>el\u0151z\u0151 \u00e9v azonos id\u0151szak\u00e1hoz k\u00e9pest<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">A 2019-es web\u00e1ruh\u00e1zi n\u00f6veked\u00e9s egy\u00e9bk\u00e9nt 40% volt.<\/p>\n<p style=\"font-weight: 400;\">(<a href=\"http:\/\/blokkk.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/blokkk.com&amp;source=gmail&amp;ust=1612596310937000&amp;usg=AFQjCNGiVUj55XfzuD1UNKLnKTq47BqJCA\" target=\"_blank\" rel=\"noopener\">blokkk.com<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00e9s 90 forintot a hagyom\u00e1nyos boltokban 2020-ban, m\u00e9g a sok boltz\u00e1r mellett is. \u00c9s nem is n\u0151tt gyorsabban a web\u00e1ruh\u00e1zi k\u00f6ltekez\u00e9s 2020-ban, mint 2019-ben. A nyakl\u00f3 n\u00e9lk\u00fcli Black\u00a0 Friday pedig egyre nagyobb \u00f6ng\u00f3l a web\u00e1ruh\u00e1zaknak. A Black Friday szerepe az lenne, hogy az akci\u00f3val kedvet csin\u00e1ljon a decemberi aj\u00e1nd\u00e9kv\u00e1s\u00e1rl\u00e1shoz, \u00e9s nem az, hogy elvegyen bel\u0151le. &#8230;<\/p>\n","protected":false},"author":1001007,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/133035"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001007"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=133035"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/133035\/revisions"}],"predecessor-version":[{"id":133036,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/133035\/revisions\/133036"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=133035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=133035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=133035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}