{"id":132369,"date":"2021-01-07T13:26:24","date_gmt":"2021-01-07T12:26:24","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=132369"},"modified":"2021-01-07T13:26:24","modified_gmt":"2021-01-07T12:26:24","slug":"aha-jarvanyosban-megy-a-web-de-100-forintbol-csak-11-megy-oda","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/aha-jarvanyosban-megy-a-web-de-100-forintbol-csak-11-megy-oda\/","title":{"rendered":"Aha! J\u00e1rv\u00e1nyosban megy a web, de 100 forintb\u00f3l csak 11 megy oda"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>2020-ban 100 forintb\u00f3l 11 forintot a weben, 89 forintot a hagyom\u00e1nyos boltban k\u00f6lt\u00f6tt\u00fcnk. A web\u00e1ruh\u00e1zi v\u00e1s\u00e1rl\u00e1sok azokban a h\u00f3napokban futottak nagyot, amikor s\u00falyosbodott a j\u00e1rv\u00e1ny. A Black Friday ehhez k\u00e9pest nem is hozott olyan sokat a web\u00e1ruh\u00e1zak konyh\u00e1j\u00e1ra. 2020-ban a web\u00e1ruh\u00e1zas v\u00e1s\u00e1rl\u00e1sok \u00e9rt\u00e9ke megk\u00f6zel\u00edthette az 1.100 milli\u00e1rd forintot.<\/strong><strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p><\/strong><\/p>\n<p style=\"font-weight: 400;\">Megk\u00f6zel\u00edthette az 1.100 milli\u00e1rd forintot a web\u00e1ruh\u00e1zi k\u00f6ltekez\u00e9s 2020-ban, 40% k\u00f6r\u00fcli n\u00f6veked\u00e9si \u00fctemmel, a\u00a0kor\u00e1bbi \u00e9v 765 milli\u00e1rd forintj\u00e1val szemben. Az egyes h\u00f3napokat n\u00e9zve akkor ugrott nagyot a webes v\u00e1s\u00e1rl\u00e1s, amikor s\u00falyosbodott a j\u00e1rv\u00e1ny \u00e9s bez\u00e1rt\u00e1k, vagy korl\u00e1tozt\u00e1k a hagyom\u00e1nyos iparcikkes boltokat (m\u00e1rcius m\u00e1sodik fel\u00e9ben j\u00f6tt a 15 \u00f3r\u00e1s, \u00e1prilisban a teljes, m\u00e1jus els\u0151 fel\u00e9ben a r\u00e9szleges, majd november 11-t\u0151l a 19 \u00f3r\u00e1s boltz\u00e1r). A m\u00e1sodik hull\u00e1m szeptembert\u0151l er\u0151s\u00f6d\u00f6tt fel, a web\u00e1ruh\u00e1zi k\u00f6ltekez\u00e9s is ekkort\u00f3l jobban h\u00fazott felfel\u00e9.<\/p>\n<p style=\"font-weight: 400;\">A Black Friday novemberi h\u00f3napj\u00e1ban az elm\u00falt \u00e9vekben 35-40% k\u00f6z\u00f6tt volt a webk\u00f6ltekez\u00e9s n\u00f6veked\u00e9si \u00fcteme, 2020-ban 47%. A j\u00e1rv\u00e1ny \u00e9s a Black Friday hat\u00e1sait nyilv\u00e1n neh\u00e9z sz\u00e9tbogozni, de t\u00e1maszul annyit, hogy a novemberi h\u00f3napot megel\u0151z\u0151en m\u00e1rciusban \u00e9s \u00e1prilisban hasonl\u00f3 \u00fctem\u0171 volt a web megugr\u00e1sa (\u00e1prilisban megk\u00e9tszerez\u0151d\u00f6tt, de h\u00e1t akkor z\u00e1rva voltak az iparcikkes boltok).<\/p><div id=\"gazda-3167072426\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p style=\"font-weight: 400;\">\u00cdgy puszt\u00e1n a web\u00e1ruh\u00e1zak temp\u00f3j\u00e1t &#8211; n\u00f6veked\u00e9si \u00fctem\u00e9t &#8211; n\u00e9zve az egyes h\u00f3napokban, a webes statisztik\u00e1ban is t\u00fckr\u00f6z\u0151dik is a j\u00e1rv\u00e1ny hull\u00e1mz\u00e1sa:<\/p>\n<table style=\"font-weight: 400;\" width=\"356\">\n<tbody>\n<tr>\n<td width=\"44\"><strong>\u00a0webpiac<\/strong><\/td>\n<td width=\"44\"><strong>2019<\/strong><\/td>\n<td width=\"38\"><strong>2020<\/strong><\/td>\n<td width=\"43\"><strong>2020\/2019<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>janu\u00e1r<\/strong><\/td>\n<td width=\"44\"><strong>54<\/strong><\/td>\n<td width=\"38\"><strong>69<\/strong><\/td>\n<td width=\"43\"><strong>+30%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>febru\u00e1r<\/strong><\/td>\n<td width=\"44\"><strong>49<\/strong><\/td>\n<td width=\"38\"><strong>64<\/strong><\/td>\n<td width=\"43\"><strong>+31%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>m\u00e1rcius<\/strong><\/td>\n<td width=\"44\"><strong>55<\/strong><\/td>\n<td width=\"38\"><strong>83<\/strong><\/td>\n<td width=\"43\"><strong>+49%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>\u00e1prilis<\/strong><\/td>\n<td width=\"44\"><strong>56<\/strong><\/td>\n<td width=\"38\"><strong>114<\/strong><\/td>\n<td width=\"43\"><strong>+104%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>m\u00e1jus<\/strong><\/td>\n<td width=\"44\"><strong>62<\/strong><\/td>\n<td width=\"38\"><strong>92<\/strong><\/td>\n<td width=\"43\"><strong>+49%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>j\u00fanius<\/strong><\/td>\n<td width=\"44\"><strong>57<\/strong><\/td>\n<td width=\"38\"><strong>77<\/strong><\/td>\n<td width=\"43\"><strong>+37%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>j\u00falius<\/strong><\/td>\n<td width=\"44\"><strong>62<\/strong><\/td>\n<td width=\"38\"><strong>75<\/strong><\/td>\n<td width=\"43\"><strong>+20%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>augusztus<\/strong><\/td>\n<td width=\"44\"><strong>58<\/strong><\/td>\n<td width=\"38\"><strong>73<\/strong><\/td>\n<td width=\"43\"><strong>+24%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>szeptember<\/strong><\/td>\n<td width=\"44\"><strong>63<\/strong><\/td>\n<td width=\"38\"><strong>88<\/strong><\/td>\n<td width=\"43\"><strong>+37%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>okt\u00f3ber<\/strong><\/td>\n<td width=\"44\"><strong>67<\/strong><\/td>\n<td><strong>95<\/strong><\/td>\n<td width=\"43\"><strong>+40%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>november<\/strong><\/td>\n<td width=\"44\"><strong>93<\/strong><\/td>\n<td><strong>138<\/strong><\/td>\n<td width=\"43\"><strong>+47%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>1-11 h\u00f3nap<\/strong><\/p>\n<p><strong>\u00f6sszesen<\/strong><\/td>\n<td width=\"44\"><strong>676<\/strong><\/td>\n<td><strong>966<\/strong><\/td>\n<td width=\"43\"><strong>+43%<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"169\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,\u00a0<\/strong>2020\/2019: kiigaz\u00edtatlan\u00a0<strong>volumenindex,\u00a0<\/strong>el\u0151z\u0151 \u00e9v azonos id\u0151szak\u00e1hoz k\u00e9pest<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">A 2019-es web\u00e1ruh\u00e1zi n\u00f6veked\u00e9s egy\u00e9bk\u00e9nt 40% volt.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00c9s akkor tegy\u00fck hely\u00e9re a web\u00e1ruh\u00e1zakat<\/strong><\/p>\n<p style=\"font-weight: 400;\">Az elm\u00falt \u00e9vek 30-40%-os web\u00e1ruh\u00e1zi n\u00f6veked\u00e9s\u00e9nek motorja a digitaliz\u00e1ci\u00f3 volt, a v\u00e1s\u00e1rl\u00e1si szok\u00e1sok \u00e1talakul\u00e1sa, mely vil\u00e1gszerte \u00e1tsz\u0151tte a kereskedelmet. Ez egy rettenetesen fergeteges temp\u00f3.<\/p>\n<p style=\"font-weight: 400;\">De h\u00e1t azt is c\u00e9lszer\u0171 vizslatni, milyen s\u00falyt is k\u00e9pez v\u00e1s\u00e1rl\u00e1sainkban a webes k\u00f6ltekez\u00e9s. Ez\u00e9rt azt n\u00e9zz\u00fck most, hogy az \u00e9lelmiszerek \u00e9s az iparcikkek k\u00f6r\u00e9ben milyen a s\u00falya a web\u00e1ruh\u00e1zi v\u00e1s\u00e1rl\u00e1soknak (teh\u00e1t a teljes hagyom\u00e1nyos boltos kiskereskedelemb\u0151l most nem sz\u00e1molva az \u00fczemanyagokat, csak azt k\u00e9t term\u00e9kk\u00f6rt \u00e1ll\u00edtjuk p\u00e1rba, amit a weben is \u00e9s a hagyom\u00e1nyos boltban is megvesz\u00fcnk).<\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p style=\"font-weight: 400;\">Ebb\u0151l az kerekedik ki, ami a havi adatokb\u00f3l m\u00e1r k\u00f6vetkezik is, hogy a kor\u00e1bbi 10% alatti webes r\u00e9szar\u00e1ny a boltz\u00e1ras, s\u00falyosabb j\u00e1rv\u00e1nyos h\u00f3napokban k\u00e9tsz\u00e1mjegy\u0171re v\u00e1lt \u00e9s 16-17%-ra sz\u00f6kik fel. K\u00e9t ilyen h\u00f3nap volt 2020-ban, a boltz\u00e1ras \u00e1prilis \u00e9s az egyidej\u0171leg korl\u00e1toz\u00e1sos \u00e9s Black Friday-os november.<\/p>\n<p style=\"font-weight: 400;\">De megford\u00edtva, a v\u00e1s\u00e1rl\u00f3k a p\u00e9nz\u00fck t\u00f6bb mint 80%-\u00e1t m\u00e9g ezekben a legnagyobb n\u00f6veked\u00e9st hoz\u00f3 h\u00f3napokban (\u00e1prilisban \u00e9s novemberben) is a hagyom\u00e1nyos boltokban k\u00f6lt\u00f6tt\u00e9k el.<\/p>\n<p style=\"font-weight: 400;\">\u00c9s az els\u0151 11 h\u00f3napot n\u00e9zve a webes k\u00f6ltekez\u00e9s s\u00falya 11% volt 2020-ban, a hagyom\u00e1nyos bolti k\u00f6ltekez\u00e9s\u00e9 viszont 89%:<\/p>\n<table style=\"font-weight: 400;\" width=\"358\">\n<tbody>\n<tr>\n<td width=\"41\"><strong>webpiac s\u00falya\u00a0<\/strong><\/td>\n<td width=\"41\"><strong>web<\/strong><\/td>\n<td width=\"41\"><strong>bolt<\/strong><\/td>\n<td width=\"44\"><strong>web\/bolt<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>janu\u00e1r<\/strong><\/td>\n<td width=\"41\"><strong>69<\/strong><\/td>\n<td width=\"41\"><strong>717<\/strong><\/td>\n<td width=\"44\"><strong>9,6%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>febru\u00e1r<\/strong><\/td>\n<td width=\"41\"><strong>64<\/strong><\/td>\n<td width=\"41\"><strong>742<\/strong><\/td>\n<td width=\"44\"><strong>8,6%<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>m\u00e1rcius<\/strong><\/td>\n<td width=\"41\"><strong>82<\/strong><\/td>\n<td width=\"41\"><strong>829<\/strong><\/td>\n<td width=\"44\"><strong>10%\u00a0<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>\u00e1prilis<\/strong><\/td>\n<td width=\"41\"><strong>114<\/strong><\/td>\n<td width=\"41\"><strong>698<\/strong><\/td>\n<td width=\"44\"><strong>16,3<\/strong><strong>%\u00a0<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>m\u00e1jus<\/strong><\/td>\n<td width=\"41\"><strong>92<\/strong><\/td>\n<td width=\"41\"><strong>783<\/strong><\/td>\n<td width=\"44\"><strong>11,7%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>j\u00fanius<\/strong><\/td>\n<td width=\"41\"><strong>77<\/strong><\/td>\n<td width=\"41\"><strong>830<\/strong><\/td>\n<td width=\"44\"><strong>9,3%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>j\u00falius<\/strong><\/td>\n<td width=\"41\"><strong>75<\/strong><\/td>\n<td width=\"41\"><strong>861<\/strong><\/td>\n<td width=\"44\"><strong>8,7%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>augusztus<\/strong><\/td>\n<td width=\"41\"><strong>73<\/strong><\/td>\n<td width=\"41\"><strong>853<\/strong><\/td>\n<td width=\"44\"><strong>8,6%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>szeptember<\/strong><\/td>\n<td width=\"41\"><strong>88<\/strong><\/td>\n<td width=\"41\"><strong>802<\/strong><\/td>\n<td width=\"44\"><strong>10,9%\u00a0<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>okt\u00f3ber<\/strong><\/td>\n<td width=\"41\"><strong>95<\/strong><\/td>\n<td width=\"41\"><strong>849<\/strong><\/td>\n<td width=\"44\"><strong>11,2%<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>november<\/strong><\/td>\n<td width=\"41\"><strong>138<\/strong><\/td>\n<td width=\"41\"><strong>830<\/strong><\/td>\n<td width=\"44\"><strong>16,6%<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>1-11\u00a0h\u00f3nap<\/strong><\/p>\n<p><strong>\u00f6sszesen<\/strong><\/td>\n<td width=\"41\"><strong>967<\/strong><\/td>\n<td width=\"41\"><strong>8.794<\/strong><\/td>\n<td width=\"44\"><strong>11<\/strong><strong>%<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"258\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,<\/strong>\u00a0web: web\u00e1ruh\u00e1zak,\u00a0<strong>bolt:\u00a0kiskereskedelem, \u00e9lelmiszer \u00e9s iparcikk, de web \u00e9s \u00fczemanyag n\u00e9lk\u00fcl<\/strong>, foly\u00f3\u00e1ras adatok,<\/p>\n<p><strong>\u2191 jelz\u00e9s: ar\u00e1nyv\u00e1ltoz\u00e1s ir\u00e1nya el\u0151z\u0151 h\u00f3naphoz k\u00e9pest<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">(<a href=\"http:\/\/blokkk.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/blokkk.com&amp;source=gmail&amp;ust=1610108667569000&amp;usg=AFQjCNG5qcH2GGPsDGvr5HNOqh4_qUz89w\" target=\"_blank\" rel=\"noopener\">blokkk.com<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020-ban 100 forintb\u00f3l 11 forintot a weben, 89 forintot a hagyom\u00e1nyos boltban k\u00f6lt\u00f6tt\u00fcnk. A web\u00e1ruh\u00e1zi v\u00e1s\u00e1rl\u00e1sok azokban a h\u00f3napokban futottak nagyot, amikor s\u00falyosbodott a j\u00e1rv\u00e1ny. A Black Friday ehhez k\u00e9pest nem is hozott olyan sokat a web\u00e1ruh\u00e1zak konyh\u00e1j\u00e1ra. 2020-ban a web\u00e1ruh\u00e1zas v\u00e1s\u00e1rl\u00e1sok \u00e9rt\u00e9ke megk\u00f6zel\u00edthette az 1.100 milli\u00e1rd forintot.<\/p>\n","protected":false},"author":1001007,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/132369"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001007"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=132369"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/132369\/revisions"}],"predecessor-version":[{"id":132370,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/132369\/revisions\/132370"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=132369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=132369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=132369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}