{"id":131709,"date":"2020-12-09T04:34:43","date_gmt":"2020-12-09T03:34:43","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=131709"},"modified":"2020-12-08T22:41:33","modified_gmt":"2020-12-08T21:41:33","slug":"vissza-is-megyunk-a-webrol-a-boltba","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/vissza-is-megyunk-a-webrol-a-boltba\/","title":{"rendered":"Vissza is megy\u00fcnk a webr\u0151l a boltba"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Ha m\u00e9g megtal\u00e1ljuk. Kem\u00e9nyen mozgatja a web\u00e1ruh\u00e1zakat a j\u00e1rv\u00e1nyvesz\u00e9ly, \u00e9s nem csak felfel\u00e9, hanem lefel\u00e9 is. De ha egyszer eldobhatjuk a maszkot, az\u00e9rt m\u00e9g egy darabig \u00fajra sokat fogunk turk\u00e1lni a r\u00e9gi boltokban. A web persze rohan tov\u00e1bb, de h\u00e1t most is p\u00e9nz\u00fcnknek csak 10%-\u00e1t k\u00f6ltj\u00fck a neten.<\/strong><strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p><\/strong><\/p>\n<p style=\"font-weight: 400;\">Megfigyelhet\u0151, hogy a web\u00e1ruh\u00e1zi k\u00f6ltekez\u00e9s n\u00f6veked\u00e9s\u00e9nek \u00fcteme sz\u00e9pen k\u00f6veti a j\u00e1rv\u00e1ny hull\u00e1mz\u00e1sait is. Az elm\u00falt \u00e9vekben \u00e9vr\u0151l-\u00e9vre 30-40% k\u00f6z\u00f6tti \u00fctemben ugrott a web\u00e1ruh\u00e1zi k\u00f6ltekez\u00e9s. Ehhez k\u00e9pest azokban a h\u00f3napokban mutatott nagy elt\u00e9r\u00e9st a statisztika, amikor nagy volt a baj. \u00c9s tegy\u00fck hozz\u00e1, emiatt korl\u00e1tozni kellett a hagyom\u00e1nyos boltok nyitvatart\u00e1s\u00e1t, vagy \u00e9ppen be is kellett z\u00e1rni \u0151ket, \u00edgy a s\u00fcrg\u0151s v\u00e1s\u00e1rl\u00e1sokn\u00e1l nem is volt m\u00e1s v\u00e1laszt\u00e1sa a v\u00e1s\u00e1rl\u00f3nak.<\/p>\n<p style=\"font-weight: 400;\">K\u00e9t j\u00e1rv\u00e1nyhull\u00e1m k\u00f6z\u00f6tt pedig nem csak a Balaton viz\u00e9ben csobbantunk egyet, hanem kezdt\u00fcnk visszaj\u00e1rogatni a kor\u00e1bban tiltott boltokba. A v\u00e1s\u00e1rl\u00f3 nagyon \u00f3vatos maradt ekkor is, de az\u00e9rt kezdett egyre t\u00f6bbet k\u00f6lteni az iparcikkes boltokban is (faragva a kor\u00e1bbi piacveszt\u00e9sb\u0151l).<\/p><div id=\"gazda-100260753\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">De h\u00e1t szeptembert\u0151l felcsapott a j\u00e1rv\u00e1ny m\u00e1sodik hull\u00e1ma. A v\u00e1s\u00e1rl\u00f3k megint a web\u00e1ruh\u00e1zakat kezdt\u00e9k nagyobb \u00fctemben keresni, az iparcikkes boltok pedig kapaszkodhattak, hogy ne cs\u00fasszanak sokat vissza, a statisztika tanuls\u00e1gai szerint.<\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p style=\"font-weight: 400;\">\u00cdgy puszt\u00e1n a web\u00e1ruh\u00e1zak temp\u00f3j\u00e1t &#8211; n\u00f6veked\u00e9si \u00fctem\u00e9t &#8211; n\u00e9zve az egyes h\u00f3napokban a statisztik\u00e1ban, t\u00fckr\u00f6z\u0151dik is a j\u00e1rv\u00e1ny hull\u00e1mz\u00e1sa ezekben:<\/p>\n<table style=\"font-weight: 400;\" width=\"356\">\n<tbody>\n<tr>\n<td width=\"44\"><strong>\u00a0webpiac<\/strong><\/td>\n<td width=\"44\"><strong>2019<\/strong><\/td>\n<td width=\"38\"><strong>2020<\/strong><\/td>\n<td width=\"43\"><strong>2020\/2019<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>janu\u00e1r<\/strong><\/td>\n<td width=\"44\"><strong>54<\/strong><\/td>\n<td width=\"38\"><strong>69<\/strong><\/td>\n<td width=\"43\"><strong>+30%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>febru\u00e1r<\/strong><\/td>\n<td width=\"44\"><strong>49<\/strong><\/td>\n<td width=\"38\"><strong>64<\/strong><\/td>\n<td width=\"43\"><strong>+31%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>m\u00e1rcius<\/strong><\/td>\n<td width=\"44\"><strong>55<\/strong><\/td>\n<td width=\"38\"><strong>83<\/strong><\/td>\n<td width=\"43\"><strong>+49%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>\u00e1prilis<\/strong><\/td>\n<td width=\"44\"><strong>56<\/strong><\/td>\n<td width=\"38\"><strong>114<\/strong><\/td>\n<td width=\"43\"><strong>+104%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>m\u00e1jus<\/strong><\/td>\n<td width=\"44\"><strong>62<\/strong><\/td>\n<td width=\"38\"><strong>92<\/strong><\/td>\n<td width=\"43\"><strong>+49%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>j\u00fanius<\/strong><\/td>\n<td width=\"44\"><strong>57<\/strong><\/td>\n<td width=\"38\"><strong>77<\/strong><\/td>\n<td width=\"43\"><strong>+37%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>j\u00falius<\/strong><\/td>\n<td width=\"44\"><strong>62<\/strong><\/td>\n<td width=\"38\"><strong>75<\/strong><\/td>\n<td width=\"43\"><strong>+20%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>augusztus<\/strong><\/td>\n<td width=\"44\"><strong>58<\/strong><\/td>\n<td width=\"38\"><strong>73<\/strong><\/td>\n<td width=\"43\"><strong>+24%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>szeptember<\/strong><\/td>\n<td width=\"44\"><strong>63<\/strong><\/td>\n<td width=\"38\"><strong>88<\/strong><\/td>\n<td width=\"43\"><strong>+37%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>okt\u00f3ber<\/strong><\/td>\n<td width=\"44\"><strong>67<\/strong><\/td>\n<td><strong>95<\/strong><\/td>\n<td width=\"43\"><strong>+40%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>1-10 h\u00f3nap<\/strong><\/p>\n<p><strong>\u00f6sszesen<\/strong><\/td>\n<td width=\"44\"><strong>583<\/strong><\/td>\n<td><strong>829<\/strong><\/td>\n<td width=\"43\"><strong>+42%<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"169\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,\u00a0<\/strong>2020\/2019: kiigaz\u00edtatlan\u00a0<strong>volumenindex,\u00a0<\/strong>el\u0151z\u0151 \u00e9v azonos id\u0151szak\u00e1hoz k\u00e9pest<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">A 2019-es web\u00e1ruh\u00e1zi n\u00f6veked\u00e9s egy\u00e9bk\u00e9nt 40% volt.<\/p>\n<p style=\"font-weight: 400;\"><strong>A p\u00e9nz\u00fcnk 85%-\u00e1t m\u00e9g j\u00e1rv\u00e1nyosban is a hagyom\u00e1nyos boltokban k\u00f6ltj\u00fck<\/strong><\/p>\n<p style=\"font-weight: 400;\">A web\u00e1ruh\u00e1zi v\u00e1s\u00e1rl\u00e1sok ar\u00e1ny\u00e1t a boltos \u00e9lelmiszeres \u00e9s iparcikkes v\u00e1s\u00e1rl\u00e1sokhoz m\u00e9rve egy olyan k\u00e9p rajzol\u00f3dik ki a statisztik\u00e1ban, hogy sz\u00e1guldanak ugyan a web\u00e1ruh\u00e1zak, a j\u00e1rv\u00e1nyos id\u0151szakokban pedig nagyobb sebess\u00e9gre is kapcsolhatnak, de a v\u00e1s\u00e1rl\u00f3k a p\u00e9nz\u00fck nagyobb r\u00e9sz\u00e9t a nyugt\u00e1t ad\u00f3 boltos p\u00e9nzt\u00e1rakban hagyj\u00e1k.<\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p style=\"font-weight: 400;\">Ez az ar\u00e1ny 2019-ben 8,1% volt, ami 2020 elej\u00e9n tov\u00e1bb emelkedett, de a 10%-is szint alatt mozgott. A m\u00e1rciusi sp\u00e1jzol\u00e1s \u00e9s az iparcikkes boltok nyitvatart\u00e1s\u00e1nak 15 \u00f3r\u00e1s korl\u00e1toz\u00e1sa viszont megmozgatta a web\u00e1ruh\u00e1zakat \u00e9s az 50%-os n\u00f6veked\u00e9s feljebb h\u00fazta a vizsg\u00e1lt r\u00e9szar\u00e1nyt (10%-ra). A webpiac \u00e1prilisi dupl\u00e1z\u00e1sa pedig m\u00e1r 16% k\u00f6rny\u00e9k\u00e9re torn\u00e1zta a p\u00e9nzt\u00e1rc\u00e1nkban a web\u00e1ruh\u00e1zakat a k\u00f6ltekez\u00e9s s\u00faly\u00e1t n\u00e9zve, de h\u00e1t ekkor a t\u00f6bbi bolt z\u00e1rva volt.<\/p>\n<p style=\"font-weight: 400;\">A ny\u00e1ri h\u00f3napokban enyh\u00fclt a j\u00e1rv\u00e1nyvesz\u00e9ly (vagy csak ezt hitt\u00fck), osontak is vissza a v\u00e1s\u00e1rl\u00f3k\u00a0 a boltokba. \u00c9s esett is a web\u00e1ruh\u00e1zak el\u0151bbi r\u00e9szar\u00e1nya, visszacs\u00faszva a 10%-os szint al\u00e1.<\/p>\n<p style=\"font-weight: 400;\">Szeptembert\u0151l s\u00falyosbodott a j\u00e1rv\u00e1ny, megint v\u00e1ltottak a v\u00e1s\u00e1rl\u00f3k az \u0151szi h\u00f3napokban:<\/p>\n<table style=\"font-weight: 400;\" width=\"358\">\n<tbody>\n<tr>\n<td width=\"41\"><strong>webpiac s\u00falya\u00a0<\/strong><\/td>\n<td width=\"41\"><strong>web<\/strong><\/td>\n<td width=\"41\"><strong>bolt<\/strong><\/td>\n<td width=\"44\"><strong>web\/bolt<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>janu\u00e1r<\/strong><\/td>\n<td width=\"41\"><strong>69<\/strong><\/td>\n<td width=\"41\"><strong>717<\/strong><\/td>\n<td width=\"44\"><strong>9,6%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>febru\u00e1r<\/strong><\/td>\n<td width=\"41\"><strong>64<\/strong><\/td>\n<td width=\"41\"><strong>742<\/strong><\/td>\n<td width=\"44\"><strong>8,6%<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>m\u00e1rcius<\/strong><\/td>\n<td width=\"41\"><strong>82<\/strong><\/td>\n<td width=\"41\"><strong>829<\/strong><\/td>\n<td width=\"44\"><strong>10%\u00a0<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>\u00e1prilis<\/strong><\/td>\n<td width=\"41\"><strong>114<\/strong><\/td>\n<td width=\"41\"><strong>698<\/strong><\/td>\n<td width=\"44\"><strong>16,3<\/strong><strong>%\u00a0<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>m\u00e1jus<\/strong><\/td>\n<td width=\"41\"><strong>92<\/strong><\/td>\n<td width=\"41\"><strong>783<\/strong><\/td>\n<td width=\"44\"><strong>11,7%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>j\u00fanius<\/strong><\/td>\n<td width=\"41\"><strong>77<\/strong><\/td>\n<td width=\"41\"><strong>830<\/strong><\/td>\n<td width=\"44\"><strong>9,3%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>j\u00falius<\/strong><\/td>\n<td width=\"41\"><strong>75<\/strong><\/td>\n<td width=\"41\"><strong>861<\/strong><\/td>\n<td width=\"44\"><strong>8,7%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>augusztus<\/strong><\/td>\n<td width=\"41\"><strong>73<\/strong><\/td>\n<td width=\"41\"><strong>853<\/strong><\/td>\n<td width=\"44\"><strong>8,6%\u00a0<\/strong><strong>\u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>szeptember<\/strong><\/td>\n<td width=\"41\"><strong>88<\/strong><\/td>\n<td width=\"41\"><strong>802<\/strong><\/td>\n<td width=\"44\"><strong>10,9%\u00a0<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>okt\u00f3ber<\/strong><\/td>\n<td width=\"41\"><strong>95<\/strong><\/td>\n<td width=\"41\"><strong>849<\/strong><\/td>\n<td width=\"44\"><strong>11,2%<\/strong><strong>\u2191<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"44\"><strong>1-10\u00a0h\u00f3nap<\/strong><\/p>\n<p><strong>\u00f6sszesen<\/strong><\/td>\n<td width=\"41\"><strong>829<\/strong><\/td>\n<td width=\"41\"><strong>7.964<\/strong><\/td>\n<td width=\"44\"><strong>10,4<\/strong><strong>%<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"258\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,<\/strong>\u00a0web: web\u00e1ruh\u00e1zak,\u00a0<strong>bolt:\u00a0kiskereskedelem, \u00e9lelmiszer \u00e9s iparcikk, de web \u00e9s \u00fczemanyag n\u00e9lk\u00fcl<\/strong>, foly\u00f3\u00e1ras adatok,<\/p>\n<p><strong>\u2191 jelz\u00e9s: ar\u00e1nyv\u00e1ltoz\u00e1s el\u0151z\u0151 h\u00f3naphoz k\u00e9pest<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\"><strong>\u00c9s ha m\u00e1r nem kell maszkot hordanunk<\/strong><\/p>\n<p style=\"font-weight: 400;\">A logisztika is hat\u00e1rt szab a web\u00e1ruh\u00e1zak n\u00f6veked\u00e9si temp\u00f3j\u00e1nak, de nyilv\u00e1n ez csak azt jelzi, ebben az ir\u00e1nyban is \u00e9rdemes fejleszteni, t\u00f6bbet, mint eddig. Feltehet\u0151en az \u00e9v v\u00e9gi, november, decemberi webk\u00f6ltekez\u00e9s is nagy ugr\u00e1st mutat majd a statisztik\u00e1ban, az \u00e1prilisit is t\u00fall\u00e9p\u0151 bev\u00e9telekkel.<\/p>\n<p style=\"font-weight: 400;\">A web\u00e1ruh\u00e1zak tart\u00f3s n\u00f6veked\u00e9si p\u00e1ly\u00e1ja pedig nyilv\u00e1n megmarad a j\u00f6v\u0151ben is, b\u00e1r minden \u00e9rt\u00e9kes\u00edt\u00e9si csatorna sz\u00e1guld\u00e1sa f\u00e9kez\u0151dik egy id\u0151 ut\u00e1n. K\u00e9rd\u00e9s viszont, hogy a j\u00e1rv\u00e1nyhelyzet piaci hozad\u00e9ka mennyit tesz ehhez a piachoz hozz\u00e1, tart\u00f3san, hosszabb id\u0151szakban. Az eddigi h\u00f3napok tanuls\u00e1ga szerint, kiindulva abb\u00f3l, hogy k\u00e9t j\u00e1rv\u00e1nyhull\u00e1m k\u00f6z\u00f6tt vissza is j\u00e1rtak oda turk\u00e1lni, v\u00e1logatni egyet a v\u00e1s\u00e1rl\u00f3k, ahol a p\u00e9nz\u00fck nagyobb r\u00e9sz\u00e9t elk\u00f6ltik, azt jelzi, hogy nem ragad le minden j\u00e1rv\u00e1ny miatt elk\u00f6lt\u00f6tt fill\u00e9r a neten.<\/p>\n<p style=\"font-weight: 400;\">Lesz visszarendez\u0151d\u00e9s is,\u00a0feltehet\u0151en ezzel sz\u00e1molhatunk majd, amikor a k\u00e9s\u0151 tavaszi, kora ny\u00e1ri h\u00f3napokban eldobhatjuk a maszkot, ha a j\u00e1rv\u00e1nyhelyzet engedi.<\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p style=\"font-weight: 400;\">N\u0151ni fog a web, de a temp\u00f3ja m\u00e9g lassulhat is, \u00e9s vissza is bandukolunk majd a r\u00e9gi boltba. Ha csak be nem z\u00e1rt k\u00f6zben. Mert ilyen is lesz, sajn\u00e1latos m\u00f3don.<\/p>\n<p style=\"font-weight: 400;\">(<a href=\"http:\/\/blokkk.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/blokkk.com&amp;source=gmail&amp;ust=1607501197760000&amp;usg=AFQjCNFIyga0ctu_pRjeAQ7481VPtd0qjA\" target=\"_blank\" rel=\"noopener\">blokkk.com<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ha m\u00e9g megtal\u00e1ljuk. Kem\u00e9nyen mozgatja a web\u00e1ruh\u00e1zakat a j\u00e1rv\u00e1nyvesz\u00e9ly, \u00e9s nem csak felfel\u00e9, hanem lefel\u00e9 is. De ha egyszer eldobhatjuk a maszkot, az\u00e9rt m\u00e9g egy darabig \u00fajra sokat fogunk turk\u00e1lni a r\u00e9gi boltokban. A web persze rohan tov\u00e1bb, de h\u00e1t most is p\u00e9nz\u00fcnknek csak 10%-\u00e1t k\u00f6ltj\u00fck a neten.<\/p>\n","protected":false},"author":1001006,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/131709"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001006"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=131709"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/131709\/revisions"}],"predecessor-version":[{"id":131710,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/131709\/revisions\/131710"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=131709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=131709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=131709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}