{"id":130820,"date":"2020-10-31T04:44:19","date_gmt":"2020-10-31T03:44:19","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=130820"},"modified":"2020-10-30T21:57:34","modified_gmt":"2020-10-30T20:57:34","slug":"egy-honap-mulva-black-friday","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/egy-honap-mulva-black-friday\/","title":{"rendered":"Egy h\u00f3nap m\u00falva Black Friday"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Hivatalosan<\/strong><strong>,\u00a0<\/strong><strong>egy nap h\u00edj\u00e1n.\u00a0\u00c9s a j\u00e1rv\u00e1nyhat\u00e1s: a webpiacon a Black Friday novembere lenyomja a webes aj\u00e1nd\u00e9kv\u00e1s\u00e1rl\u00e1s december\u00e9t, \u00e1tl\u00e9pve a 100 milli\u00e1rdos hat\u00e1rt. De h\u00e1t a web\u00e1ruh\u00e1zak m\u00e1r ma is akci\u00f3s t\u0171zet z\u00fad\u00edtanak a v\u00e1s\u00e1rl\u00f3kra \u00e9s minden bizonnyal b\u0151s\u00e9ges lesz a felhozatal Black Friday napokb\u00f3l. R\u00e1ad\u00e1sul akad olyan, aki m\u00e1r r\u00e1zend\u00edtett ezen a c\u00edmen.<\/strong><\/p>\n<p><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p style=\"font-weight: 400;\">A napt\u00e1r \u00e9s a hivatalos sz\u00e1molgat\u00e1s szerint november 27-\u00e9n lenne a Black Friday napja. De h\u00e1t nem mondhatjuk, hogy pontosan, hiszen el\u0151rel\u00e1that\u00f3an folytat\u00f3dik majd az a magyar Black Friday hagyom\u00e1ny, mely alapj\u00e1n lesznek web\u00e1ruh\u00e1zak, akik a napt\u00e1rban el\u0151bbre lapozva csapnak bele ezzel a c\u00edmk\u00e9vel az akci\u00f3z\u00e1sba.<\/p>\n<p style=\"font-weight: 400;\">M\u00e1r csak az\u00e9rt is, mivel a web sem sz\u00e1guldott a legut\u00f3bbi h\u00f3napokban a szok\u00e1sos sebess\u00e9g\u00e9vel, ink\u00e1bb az \u00e9lelmiszeres webv\u00e1s\u00e1rl\u00e1sokban h\u00faznak bele a v\u00e1s\u00e1rl\u00f3k. A hagyom\u00e1nyos boltos term\u00e9kpiacok pedig olyan visszaes\u00e9st mutatnak, ami nyilv\u00e1n a weben is \u00e9rz\u0151dik, \u00f3vatosan nyitogatja a p\u00e9nzt\u00e1rc\u00e1j\u00e1t a v\u00e1s\u00e1rl\u00f3, b\u00e1rhol b\u00e1rmit is vesz: a hagyom\u00e1nyos iparcikkes boltokban a v\u00e1s\u00e1rl\u00e1sok \u00e9rt\u00e9ke zuhan, a webes v\u00e1s\u00e1rl\u00e1sokban pedig a n\u00f6veked\u00e9s \u00fcteme pottyant lejjebb a &#8222;szok\u00e1sosn\u00e1l&#8221;.<\/p><div id=\"gazda-1775106337\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\"><strong>M\u00e1r akad, aki ma robbantott \u00e9s ki\u00edrta, hogy Black Friday<\/strong><\/p>\n<p style=\"font-weight: 400;\">\u00cdgy nem v\u00e9letlen, hogy egy h\u00f3nappal a hivatalos Black Friday el\u0151tt is ezerrel sz\u00e1guldoznak az akci\u00f3k, hangolnak a web\u00e1ruh\u00e1zak. \u00c9s felbukkant az els\u0151 Black Friday is, megtoldva a\u00a0maraton sz\u00f3csk\u00e1val (ez most m\u00e1sokkal ellent\u00e9tben nem a rekl\u00e1m helye, megtal\u00e1lod, ha akarod). De a t\u00f6bbiek sem maradnak le nagyon: az itt vannak az \u00e9v v\u00e1rt akci\u00f3i mellett, tal\u00e1lhatsz sz\u00f6rnyen j\u00f3 \u00e1rakat, \u0151r\u00fclt le\u00e1raz\u00e1st, wow men\u0151 \u00e1rakat, sz\u00fclinapi cserem\u00e1ni\u00e1t. A szorgosabbak m\u00e1r nem is a Black Friday napj\u00e1ra, hanem a kar\u00e1csonyra tekernek, mmm micsoda kar\u00e1csonyi illat, seg\u00edt\u00fcnk mes\u00e9s kar\u00e1csonyi illatot var\u00e1zsolni otthonodba, boldog kar\u00e1csonyt c\u00edmekkel. \u00c9s akad, aki csak annyit biggyeszt oda, hogy halloween.<\/p>\n<p style=\"font-weight: 400;\">\u00dagy egy\u00e9bk\u00e9nt a legnagyobb web\u00e1ruh\u00e1zak k\u00f6z\u00fcl\u00a0az EDigit\u00e1l az, m\u00e1r \u00e9vek \u00f3ta egy h\u00e9ttel beel\u0151zte a t\u00f6bbieket a Black Friday napj\u00e1val. Most viszont k\u00e9rd\u00e9s, hogy az \u00faj tulajdonosa, az eMAG, aki kiv\u00e1rta eddig kiv\u00e1rta a hivatalos d\u00e1tumot, mit enged neki. A Media Markt pedig t\u00f6bbsz\u00f6r is megnyomta a gombot az el\u0151z\u0151 esztend\u0151 november\u00e9ben, h\u00e1romszor is, ha j\u00f3l sz\u00e1moltuk, nehogy valamelyik p\u00e9nteken hi\u00e1nyozzon a Black Friday n\u00e9vsorb\u00f3l.<\/p>\n<p style=\"font-weight: 400;\"><strong>A Black Friday 2020-ban m\u00e1s lesz: az \u00f3vatoss\u00e1g \u00e9s a p\u00e9nzt\u00e1rca kem\u00e9nyebben dikt\u00e1l<\/strong><\/p>\n<p style=\"font-weight: 400;\">De h\u00e1t az\u00e9rt az elm\u00falt ny\u00e1ri h\u00f3napok fejlem\u00e9nyei \u00f3vatoss\u00e1gra is intenek az el\u0151retekint\u00e9sben, r\u00e1ad\u00e1sul napjainkban fut felfele a m\u00e1sodik hull\u00e1ma a j\u00e1rv\u00e1nynak, \u00e9s ez m\u00e9g egy darabig sajnos el fog tartani, r\u00e1ad\u00e1sul nem tudni, meddig.<\/p>\n<p style=\"font-weight: 400;\">Az elm\u00falt \u00e9vekben a web\u00e1ruh\u00e1zak novemberi bev\u00e9tele 40%-ot k\u00f6zel\u00edt\u0151 \u00fctemben ugrott meg a kor\u00e1bbi \u00e9v Black Friday akci\u00f3kkal t\u0171zdelt h\u00f3napjaihoz k\u00e9pest. Kiv\u00e9tel csak egy esztend\u0151 volt, 2019, amikor &#8222;csak&#8221; negyed\u00e9vel ugrott a webpiac. \u00c9s n\u00f6veked\u00e9si \u00fctemben le is k\u00f6r\u00f6zte a webpiac novembere a decembert, amit n\u00e9zve ism\u00e9t csak a 2019-es esztend\u0151 volt kiv\u00e9tel. Teh\u00e1t a kocka fordulhat kedvez\u0151 piaci helyzetben is.<\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p style=\"font-weight: 400;\"><strong>\u00c9s a webes november lek\u00f6r\u00f6zi a decemberit<\/strong><\/p>\n<p style=\"font-weight: 400;\">2020-ban el\u0151rel\u00e1that\u00f3an novemberben t\u00f6bbet fognak k\u00f6ltekezni a csal\u00e1dok a web\u00e1ruh\u00e1zakban, mint decemberben. Az elm\u00falt \u00e9vekben nem ez volt a jellemz\u0151 (2016-2019 k\u00f6z\u00f6tt), ism\u00e9t egy kiv\u00e9tellel. De h\u00e1t a j\u00e1rv\u00e1ny dikt\u00e1lta \u00f3vatoss\u00e1g \u00e9s a kitapinthat\u00f3 bizonytalans\u00e1g a mindennapi \u00e9letvitel\u00fcnkben a v\u00e1s\u00e1rl\u00e1si szok\u00e1sokban ebbe az ir\u00e1nyba mutat. \u00c9s az\u00e9rt egy rekord is v\u00e1rhat\u00f3, a web\u00e1ruh\u00e1zak havi forgalma t\u00fall\u00e9pi a 100 milli\u00e1rd forintos l\u00e9lektani hat\u00e1rt. Nos, ebben a hat\u00e1rvonalban a kor\u00e1bbi \u00e9vekben nem volt eddig kiv\u00e9tel, 2020-ban viszont volt, az \u00e1prilisi boltz\u00e1r idej\u00e9n:<\/p>\n<table style=\"font-weight: 400;\" width=\"440\">\n<tbody>\n<tr>\n<td width=\"65\">&nbsp;<\/td>\n<td width=\"65\"><strong>2016<\/strong><\/td>\n<td width=\"66\"><strong>2017<\/strong><\/td>\n<td width=\"66\"><strong>2018<\/strong><\/td>\n<td width=\"40\"><strong>2019<\/strong><\/td>\n<td width=\"188\"><strong>2020*<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"65\"><strong>november<\/strong><\/td>\n<td width=\"65\"><strong>36<\/strong><\/td>\n<td width=\"66\"><strong>50<\/strong><\/td>\n<td width=\"66\"><strong>70<\/strong><\/td>\n<td width=\"40\"><strong>87<\/strong><\/td>\n<td width=\"188\"><strong>110-115*<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"65\"><strong>december<\/strong><\/td>\n<td width=\"65\"><strong>40<\/strong><\/td>\n<td width=\"66\"><strong>51<\/strong><\/td>\n<td width=\"66\"><strong>66<\/strong><\/td>\n<td width=\"40\"><strong>89<\/strong><\/td>\n<td width=\"188\"><strong>105-110*<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"6\" width=\"490\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,<\/strong>\u00a0web\u00e1ruh\u00e1zak forgalma, *\/2020: el\u0151rejelz\u00e9s<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">\u00c9s 2020 t\u00f6rt\u00e9n\u00e9sei a web\u00e1ruh\u00e1zakban. amikor az\u00e9rt p\u00e9nz\u00fcnk \u00f6sszess\u00e9g\u00e9ben 90%-\u00e1t a hagyom\u00e1nyos boltokban k\u00f6lt\u00f6tt\u00fck el.<\/p>\n<p style=\"font-weight: 400;\">A j\u00e1rv\u00e1ny a tavaszi h\u00f3napokban m\u00e1r dobott egyet a web\u00e1ruh\u00e1zakon, de h\u00e1t ez nagyon nem volt neh\u00e9z mutatv\u00e1ny, hiszen az iparcikkes boltok m\u00e1rcius k\u00f6zep\u00e9t\u0151l m\u00e1r csak 15 \u00f3r\u00e1ig lehettek nyitva (a legt\u00f6bben pedig \u00e1ltal\u00e1ban d\u00e9lut\u00e1n induln\u00e1nak v\u00e1s\u00e1rolni), 28-t\u00f3l pedig be kellett z\u00e1rniuk, \u00e9s ezt k\u00f6vet\u0151en a vid\u00e9kiekbe csak m\u00e1jus 4-t\u0151l, a f\u0151v\u00e1rosiakba \u00e9s a Pest megyeiekbe 18-t\u00f3l lehetett menni.<br \/>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n Ebben a k\u00e9t h\u00f3napban aki tornacip\u0151t, vagy k\u00f6nyvet akart venni, annak maradt a web. Teh\u00e1t ez egy k\u00e9nyszerp\u00e1lya volt a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra, de a piac az piac, a web\u00e1ruh\u00e1zak bev\u00e9tele pedig pokoli nagyot ugrott, hiszen p\u00e9ld\u00e1ul egy tornacip\u0151t csak n\u00e1luk lehetett megvenni:<\/p>\n<table style=\"font-weight: 400;\" width=\"249\">\n<tbody>\n<tr>\n<td width=\"164\"><strong>\u00a0webpiac<\/strong><\/td>\n<td width=\"81\"><strong>2019<\/strong><\/td>\n<td width=\"86\"><strong>2020<\/strong><\/td>\n<td width=\"10\"><strong>2020\/2019<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"164\"><strong>janu\u00e1r<\/strong><\/td>\n<td width=\"81\"><strong>53<\/strong><\/td>\n<td width=\"86\"><strong>69<\/strong><\/td>\n<td width=\"10\"><strong>+30%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"164\"><strong>febru\u00e1r<\/strong><\/td>\n<td width=\"81\"><strong>49<\/strong><\/td>\n<td width=\"86\"><strong>64<\/strong><\/td>\n<td width=\"10\"><strong>+31%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"164\"><strong>m\u00e1rcius<\/strong><\/td>\n<td width=\"81\"><strong>55<\/strong><\/td>\n<td width=\"86\"><strong>83<\/strong><\/td>\n<td width=\"10\"><strong>+49%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"164\"><strong>\u00e1prilis<\/strong><\/td>\n<td width=\"81\"><strong>56<\/strong><\/td>\n<td width=\"86\"><strong>114<\/strong><\/td>\n<td width=\"10\"><strong>+104%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"164\"><strong>m\u00e1jus<\/strong><\/td>\n<td width=\"81\"><strong>62<\/strong><\/td>\n<td width=\"86\"><strong>92<\/strong><\/td>\n<td width=\"10\"><strong>+49%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"164\"><strong>j\u00fanius<\/strong><\/td>\n<td width=\"81\"><strong>56<\/strong><\/td>\n<td width=\"86\"><strong>77<\/strong><\/td>\n<td width=\"10\"><strong>+37%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"164\"><strong>j\u00falius<\/strong><\/td>\n<td width=\"81\"><strong>62<\/strong><\/td>\n<td width=\"86\"><strong>75<\/strong><\/td>\n<td width=\"10\"><strong>+20%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"164\"><strong>augusztus<\/strong><\/td>\n<td width=\"81\"><strong>58<\/strong><\/td>\n<td width=\"86\"><strong>73<\/strong><\/td>\n<td width=\"10\"><strong>+24%<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"341\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint,\u00a02020\/2019<\/strong>: kiigaz\u00edtatlan\u00a0<strong>volumenindex<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">(<a href=\"http:\/\/blokkk.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/blokkk.com&amp;source=gmail&amp;ust=1604176673173000&amp;usg=AFQjCNH2dYOb7K2Aj61zb5TEJVHFoZ0X7A\" target=\"_blank\" rel=\"noopener\">blokkk.com<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hivatalosan,\u00a0egy nap h\u00edj\u00e1n.\u00a0\u00c9s a j\u00e1rv\u00e1nyhat\u00e1s: a webpiacon a Black Friday novembere lenyomja a webes aj\u00e1nd\u00e9kv\u00e1s\u00e1rl\u00e1s december\u00e9t, \u00e1tl\u00e9pve a 100 milli\u00e1rdos hat\u00e1rt. De h\u00e1t a web\u00e1ruh\u00e1zak m\u00e1r ma is akci\u00f3s t\u0171zet z\u00fad\u00edtanak a v\u00e1s\u00e1rl\u00f3kra \u00e9s minden bizonnyal b\u0151s\u00e9ges lesz a felhozatal Black Friday napokb\u00f3l. R\u00e1ad\u00e1sul akad olyan, aki m\u00e1r r\u00e1zend\u00edtett ezen a c\u00edmen.<\/p>\n","protected":false},"author":1001006,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/130820"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001006"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=130820"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/130820\/revisions"}],"predecessor-version":[{"id":130821,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/130820\/revisions\/130821"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=130820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=130820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=130820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}