{"id":130559,"date":"2020-10-21T16:56:13","date_gmt":"2020-10-21T14:56:13","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=130559"},"modified":"2020-10-21T15:17:15","modified_gmt":"2020-10-21T13:17:15","slug":"tovabbra-is-az-apple-a-vilag-legertekesebb-markaja","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/tovabbra-is-az-apple-a-vilag-legertekesebb-markaja\/","title":{"rendered":"Tov\u00e1bbra is az Apple a vil\u00e1g leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1ja"},"content":{"rendered":"<p><strong>Imm\u00e1r a nyolcadik egym\u00e1st k\u00f6vet\u0151 \u00e9vben lett az Apple a vil\u00e1g leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1ja az Interbrand nev\u0171 amerikai tan\u00e1csad\u00f3 v\u00e1llalat glob\u00e1lis rangsor\u00e1ban.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    A 100 v\u00e1llalatot rangsorol\u00f3 &#8222;Best Global Brands&#8221; glob\u00e1lis m\u00e1rkarangsorban az Apple m\u00e1rka\u00e9rt\u00e9ke 323 milli\u00e1rd doll\u00e1r, 38 sz\u00e1zal\u00e9kkal t\u00f6bb a tavalyin\u00e1l.<br \/>\n    A tavalyi harmadik helyr\u0151l a m\u00e1sodikra ugrott az Amazon, amelynek m\u00e1rka\u00e9rt\u00e9ke 60 sz\u00e1zal\u00e9kkal, 200,7 milli\u00e1rd doll\u00e1rra emelkedett. A negyedik helyr\u0151l a harmadikra j\u00f6tt f\u00f6l a Microsoft, a m\u00e1rka \u00e9rt\u00e9ke 53 sz\u00e1zal\u00e9kkal, 166 milli\u00e1rd doll\u00e1rra n\u0151tt. A tavalyi m\u00e1sodik helyr\u0151l a negyedikre cs\u00faszott vissza a Google, m\u00e1rka\u00e9rt\u00e9ke 1 sz\u00e1zal\u00e9kkal, 165,4 milli\u00e1rd doll\u00e1rra cs\u00f6kkent.<br \/>\n A tavaly hatodik Samsung az \u00f6t\u00f6dik lett, m\u00e1rka\u00e9rt\u00e9ke 2 sz\u00e1zal\u00e9kkal, 62,3 milli\u00e1rd doll\u00e1rra emelkedett. A tavaly \u00f6t\u00f6dik Coca-Cola a hatodikra cs\u00faszott vissza, m\u00e1rka\u00e9rt\u00e9ke 10 sz\u00e1zal\u00e9kkal, 56,9 milli\u00e1rd doll\u00e1rra m\u00e9rs\u00e9kl\u0151d\u00f6tt.<br \/>\n    Nincs v\u00e1ltoz\u00e1s a k\u00f6vetkez\u0151 n\u00e9gy helyen: 7. a Toyota (az 51,6 milli\u00e1rd doll\u00e1ros m\u00e1rka\u00e9rt\u00e9ke 8 sz\u00e1zal\u00e9kkal esett) a 8. a Mercedes-Benz (a 49,3 milli\u00e1rd doll\u00e1ros m\u00e1rka\u00e9rt\u00e9ke 3 sz\u00e1zal\u00e9kkal c\u00f6skkent), a 9. a McDonald&#8217;s, (a 42,8 milli\u00e1rd doll\u00e1ros m\u00e1rka\u00e9rt\u00e9ke 6 sz\u00e1zal\u00e9kkal esett vissza) \u00e9s a 10. a Disney 40,8 milli\u00e1rd doll\u00e1r m\u00e1rka\u00e9rt\u00e9kkel, ami 8 sz\u00e1zal\u00e9kkal alacsonyabb tavalyhoz k\u00e9pest.<br \/>\n    Ez a t\u00edz c\u00e9g adta a sz\u00e1zas list\u00e1n szerepl\u0151 v\u00e1llalatok m\u00e1rka\u00e9rt\u00e9k\u00e9nek a fel\u00e9t.<br \/>\n    A sz\u00e1zas list\u00e1ra el\u0151sz\u00f6r ker\u00fclt fel az Instagram (19. helyez\u00e9ssel, 26,1 milli\u00e1rd doll\u00e1ros m\u00e1rka\u00e9rt\u00e9kkel), a YouTube (30. hely, 17,3 milli\u00e1rd doll\u00e1r) \u00e9s a Zoom (100. hely, 4,48 milli\u00e1rd doll\u00e1r).<br \/>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n    A sz\u00e1zas list\u00e1n a Spotify l\u00e9pett el\u0151re a legnagyobbat, a tavalyi 92. helyr\u0151l a 70-ikre, m\u00e1rka\u00e9rt\u00e9ke 52 sz\u00e1zal\u00e9kkal, 8,4 milli\u00e1rd doll\u00e1rra n\u0151tt. A m\u00e1sodik legnagyobb kiugr\u00e1st a Netflix \u00e9rte el, a lista 41. hely\u00e9re ker\u00fclt a tavalyi 65-r\u0151l, m\u00e1rka\u00e9rt\u00e9ke 41 sz\u00e1zal\u00e9kkal, 12,67 milli\u00e1rd doll\u00e1rra emelkedett.<br \/>\n    K\u00e9t \u00e9v kihagy\u00e1s ut\u00e1n ism\u00e9t felker\u00fclt a sz\u00e1zas list\u00e1ra a Tesla, amely r\u00f6gt\u00f6n a 40. helyre ker\u00fclt 12,8 milli\u00e1rd doll\u00e1ros m\u00e1rka\u00e9rt\u00e9kkel.<br \/>\n    Id\u00e9n m\u00e1r egyetlen olajv\u00e1llalat sem szerepelt a sz\u00e1zas list\u00e1n, a tavaly az \u00e1gazatot egyed\u00fclik\u00e9nt k\u00e9pvisel\u0151, 97. helyen \u00e1ll\u00f3 Shell is b\u00facs\u00fat mondott.<br \/>\n    A sz\u00e1zas rangsorban szerepl\u0151 c\u00e9gek egy\u00fcttes m\u00e1rka\u00e9rt\u00e9ke 2336 milli\u00e1rd doll\u00e1r, ami 9 sz\u00e1zal\u00e9kkal t\u00f6bb tavalyhoz k\u00e9pest.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imm\u00e1r a nyolcadik egym\u00e1st k\u00f6vet\u0151 \u00e9vben lett az Apple a vil\u00e1g leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1ja az Interbrand nev\u0171 amerikai tan\u00e1csad\u00f3 v\u00e1llalat glob\u00e1lis rangsor\u00e1ban.<\/p>\n","protected":false},"author":1,"featured_media":60194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[146,8,246],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/130559"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=130559"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/130559\/revisions"}],"predecessor-version":[{"id":130560,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/130559\/revisions\/130560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media\/60194"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=130559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=130559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=130559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}