{"id":123581,"date":"2020-02-04T10:16:45","date_gmt":"2020-02-04T09:16:45","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=123581"},"modified":"2020-02-04T10:16:45","modified_gmt":"2020-02-04T09:16:45","slug":"versenyelonyhoz-juthatnak-a-hazai-e-kereskedok","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/versenyelonyhoz-juthatnak-a-hazai-e-kereskedok\/","title":{"rendered":"Versenyel\u0151nyh\u00f6z juthatnak a hazai e-keresked\u0151k"},"content":{"rendered":"<p><b>K\u00e9pzelje el, hogy a magyar versenyz\u0151 20 m\u00e9ter h\u00e1tr\u00e1nnyal indul a 100 m\u00e9teres s\u00edkfut\u00e1s Eur\u00f3pa-bajnoki d\u00f6nt\u0151j\u00e9ben, a t\u00f6bbi versenyz\u0151 ellen. Ilyen lenne a hazai e-keresked\u0151k h\u00e1tr\u00e1nya a nyugat-eur\u00f3pai versenyt\u00e1rsaikkal szemben a Google CSS Programja n\u00e9lk\u00fcl. A hazai e-keresked\u0151k es\u00e9lyeit jav\u00edtja, hogy els\u0151 \u00fcgyn\u00f6ks\u00e9gk\u00e9nt CEE r\u00e9gi\u00f3ban Google CSS licencet szerzett a Growww Digital ROIshopper nev\u0171\u00a0<\/b><a href=\"https:\/\/4cz0v.wgx.hu\/page.php?link=eke724cc&amp;id=992&amp;b=1&amp;x=209&amp;y=1191&amp;z=1&amp;dt=1580800335\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/4cz0v.wgx.hu\/page.php?link%3Deke724cc%26id%3D992%26b%3D1%26x%3D209%26y%3D1191%26z%3D1%26dt%3D1580800335&amp;source=gmail&amp;ust=1580887227925000&amp;usg=AFQjCNHsY8Xc16YDJylQquaeqn-thWAjnw\"><b>szolg\u00e1ltat\u00e1sa<\/b><\/a><b>.<\/b><b>\u00a0<\/b><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>A Google Comparison Shopping Services (CSS) partner egy \u00e1r\u00f6sszehasonl\u00edt\u00f3 oldal vagy szolg\u00e1ltat\u00f3, ahol a v\u00e1s\u00e1rl\u00f3 egy term\u00e9kre r\u00e1keresve megtal\u00e1lhatja a legkedvez\u0151bb \u00e1rat k\u00edn\u00e1l\u00f3 webshopot. A Google Shopping tulajdonk\u00e9ppen a Google CSS fel\u00fclete.<\/p>\n<p>A Google CSS Partner Programja keret\u00e9ben kedvezm\u00e9nyesen teszi el\u00e9rhet\u0151v\u00e9 a Shopping szolg\u00e1ltat\u00e1s\u00e1t \u00e1r\u00f6sszehasonl\u00edt\u00f3 oldalak \u00e9s szolg\u00e1ltat\u00f3k sz\u00e1m\u00e1ra. A program az Eur\u00f3pai Uni\u00f3 monop\u00f3liumellenes szab\u00e1lyoz\u00e1sa k\u00f6vetkezt\u00e9ben j\u00f6tt l\u00e9tre. A keres\u0151\u00f3ri\u00e1s ezzel biztos\u00edtja, hogy az e-keresked\u0151k sz\u00e1m\u00e1ra ne csak a Google Shopping legyen az egyetlen el\u00e9rhet\u0151 CSS hirdet\u00e9si fel\u00fclet.<\/p><div id=\"gazda-3239080755\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p>Ez a gyakorlatban azt jelenti, hogy minden min\u0151s\u00edtett CSS Partner 20%-os kedvezm\u00e9nyt kap az \u00e1tkattint\u00e1si \u00e1rakra, hogy versenyk\u00e9pes legyen a nat\u00edv Shopping hirdet\u00e9sekkel szemben. Ez a kedvezm\u00e9ny egy \u00fagynevezett licit el\u0151ny a Google CSS hirdet\u00e9sekkel szemben, azaz a CSS Partner hirdet\u00e9sei ugyanazon be\u00e1ll\u00edt\u00e1sok mellett, jobb poz\u00edci\u00f3b\u00f3l, t\u00f6bb aukci\u00f3ban indulhatnak, ez\u00e1ltal t\u00f6bb megjelen\u00e9st \u00e9rhetnek el. A nyugat-eur\u00f3pai e-keresked\u0151k j\u00f3 r\u00e9sze m\u00e1r ma is haszn\u00e1lja a magyar piacon a CSS rendszert, ez\u00e9rt a hazai e-keresked\u0151k versenyh\u00e1tr\u00e1nyba ker\u00fclhettek.<\/p>\n<p><em>\u201eNyugat-Eur\u00f3p\u00e1ban m\u00e1r sztenderdnek sz\u00e1m\u00edt a CSS haszn\u00e1lata. Vannak olyan r\u00e9spiacok, ahol CSS n\u00e9lk\u00fcl m\u00e1r nem \u00e9ri meg hirdetni. Nemzetk\u00f6zi tapasztalataink szerint a program k\u00fcl\u00f6n\u00f6sen azon ter\u00fcleteken el\u0151ny\u00f6s, ahol sz\u0171k\u00fcl\u0151 piaci margin-ok, k\u00fclf\u00f6ldi versenyt\u00e1rsak \u00e9s nagy verseny jellemz\u0151\u201d<\/em>\u00a0\u2013 mondta Szab\u00f3 L\u00e1szl\u00f3 online-n\u00f6veked\u00e9si szak\u00e9rt\u0151, a Growww Digital alap\u00edt\u00f3ja.<\/p>\n<p>Magyarorsz\u00e1gon eddig h\u00e1rom \u00e1r\u00f6sszehasonl\u00edt\u00f3 oldal volt tagja a programnak, mely a Growww Digital ROIshopper nev\u0171 szolg\u00e1ltat\u00e1sa r\u00e9v\u00e9n most k\u00f6nnyebben el\u00e9rhet\u0151v\u00e9 v\u00e1lt a hazai e-keresked\u0151knek.<\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\nA Google Shopping hirdet\u00e9se a vil\u00e1g sz\u00e1mos orsz\u00e1ga ut\u00e1n 2019. j\u00faniust\u00f3l v\u00e1lt el\u00e9rhet\u0151v\u00e9 Magyarorsz\u00e1gon. Az\u00f3ta h\u00f3napr\u00f3l h\u00f3napra n\u0151 a Shopping-kamp\u00e1nyok kattint\u00e1si r\u00e9szar\u00e1nya. 2019 november\u00e9ben el\u00e9rte a 47 sz\u00e1zal\u00e9kot<sup>1<\/sup>\u00a0azon hirdet\u0151k eset\u00e9ben, akik haszn\u00e1lj\u00e1k a hirdet\u00e9si form\u00e1tumot. Tov\u00e1bbi inform\u00e1ci\u00f3k a\u00a0<a href=\"https:\/\/4cz0v.wgx.hu\/page.php?link=eke724cc&amp;id=992&amp;b=1&amp;x=209&amp;y=1191&amp;z=1&amp;dt=1580800335\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/4cz0v.wgx.hu\/page.php?link%3Deke724cc%26id%3D992%26b%3D1%26x%3D209%26y%3D1191%26z%3D1%26dt%3D1580800335&amp;source=gmail&amp;ust=1580887227925000&amp;usg=AFQjCNHsY8Xc16YDJylQquaeqn-thWAjnw\">shopping.growwwdigital.com\/<wbr \/>css\/<\/a>oldalon tal\u00e1lhat\u00f3k.<\/p>\n<p><em><sup>1\u00a0<\/sup>Forr\u00e1s:\u00a0<\/em><a href=\"https:\/\/4cz0v.wgx.hu\/page.php?link=k7c9a27a&amp;id=993&amp;b=1&amp;x=209&amp;y=1191&amp;z=1&amp;dt=1580800335\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/4cz0v.wgx.hu\/page.php?link%3Dk7c9a27a%26id%3D993%26b%3D1%26x%3D209%26y%3D1191%26z%3D1%26dt%3D1580800335&amp;source=gmail&amp;ust=1580887227925000&amp;usg=AFQjCNG3cKRNjjbIk0nIu95FGum8SvdB2w\"><em>ROIminer.com\/audit, 132 magyar Google Ads-fi\u00f3k adatai alapj\u00e1n<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Szab\u00f3 L\u00e1szl\u00f3r\u00f3l<\/b><\/p>\n<p>Szab\u00f3 L\u00e1szl\u00f3 online-n\u00f6veked\u00e9si szak\u00e9rt\u0151, a Growww Digital k\u00f6z\u00e9p- \u00e9s kelet-eur\u00f3pai digit\u00e1lismarketing-\u00fcgyn\u00f6ks\u00e9g t\u00e1rsalap\u00edt\u00f3ja. T\u00f6bb mint t\u00edz \u00e9ve dolgozik PPC-specialistak\u00e9nt, 2011 \u00f3ta a k\u00f6z\u00e9p- \u00e9s kelet-eur\u00f3pai piacokon. Hazai \u00e9s nemzetk\u00f6zi szakmai konferenci\u00e1k rendszeres el\u0151ad\u00f3ja, sz\u00e1mos szakmai cikk szerz\u0151je.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00e9pzelje el, hogy a magyar versenyz\u0151 20 m\u00e9ter h\u00e1tr\u00e1nnyal indul a 100 m\u00e9teres s\u00edkfut\u00e1s Eur\u00f3pa-bajnoki d\u00f6nt\u0151j\u00e9ben, a t\u00f6bbi versenyz\u0151 ellen. Ilyen lenne a hazai e-keresked\u0151k h\u00e1tr\u00e1nya a nyugat-eur\u00f3pai versenyt\u00e1rsaikkal szemben a Google CSS Programja n\u00e9lk\u00fcl. A hazai e-keresked\u0151k es\u00e9lyeit jav\u00edtja, hogy els\u0151 \u00fcgyn\u00f6ks\u00e9gk\u00e9nt CEE r\u00e9gi\u00f3ban Google CSS licencet szerzett a Growww Digital ROIshopper nev\u0171\u00a0szolg\u00e1ltat\u00e1sa.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/123581"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=123581"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/123581\/revisions"}],"predecessor-version":[{"id":123582,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/123581\/revisions\/123582"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=123581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=123581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=123581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}