{"id":121772,"date":"2019-11-29T14:32:23","date_gmt":"2019-11-29T13:32:23","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=121772"},"modified":"2019-11-29T14:32:23","modified_gmt":"2019-11-29T13:32:23","slug":"a-webaruhaz-12-ot-ad-a-boltos-novekedeshez","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/a-webaruhaz-12-ot-ad-a-boltos-novekedeshez\/","title":{"rendered":"A web\u00e1ruh\u00e1z 1,2%-ot ad a boltos n\u00f6veked\u00e9shez"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Brut\u00e1lis \u00fctemben, 30% felett n\u0151 a web\u00e1ruh\u00e1zi piac. A teljes boltos kiskereskedelem n\u00f6veked\u00e9si \u00fcteme, aminek r\u00e9szese a web\u00e1ruh\u00e1z is, 5-6% k\u00f6r\u00fcl mozog. Ehhez a web\u00e1ruh\u00e1zak 1,2%-ot adnak, n\u00e9lk\u00fcl\u00fck ennyivel kisebb lenne a boltos vil\u00e1g n\u00f6veked\u00e9se. T\u00f6bbre is gondolhatn\u00e1nk, de a webpiac s\u00falya m\u00e9g csak k\u00f6zel\u00edti a boltos vil\u00e1g 6%-\u00e1t.<\/strong><strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p><\/strong><\/p>\n<p style=\"font-weight: 400;\">Brut\u00e1lis \u00fctemben b\u0151v\u00fcl a magyar web\u00e1ruh\u00e1zi piac, a hagyom\u00e1nyos boltos \u00e1ruk\u00f6rben (\u00e9lelmiszerek, k\u00fcl\u00f6nf\u00e9le iparcikkek viszonylat\u00e1ban, ebben a statisztik\u00e1ban a k\u00fcl\u00f6nf\u00e9le szolg\u00e1ltat\u00e1sok m\u00e1r nincsenek benne). \u00c9s persze csak a hazai bejegyz\u00e9s\u0171 web\u00e1ruh\u00e1zak adatait m\u00e9ri a statisztika. Ez csak az\u00e9rt fontos, mert a magyar\u00a0 nyelv\u0171 weboldal m\u00e9g nem jelenti azt, hogy itthon be is jegyezt\u00e9k a szolg\u00e1ltat\u00f3 v\u00e1llalkoz\u00e1st.<\/p>\n<p style=\"font-weight: 400;\">P\u00e9ld\u00e1ul az eMAG csak 2019 \u00e1prilis\u00e1t\u00f3l \u00e1rus\u00edtja port\u00e9k\u00e1it hazai bejegyz\u00e9s\u0171 v\u00e1llalkoz\u00e1sk\u00e9nt, de az \u00fagyszint\u00e9n ehhez a csoporthoz tartoz\u00f3 Fashiondays rom\u00e1n bejegyz\u00e9s\u0171. De ilyen az About You is. Egy\u00e9bk\u00e9nt ez nem mindegy, nem csak Black Friday idej\u00e9n, ha reklam\u00e1lni akarunk, mivel el\u0151fordulhat, hogy egy k\u00fclhoni c\u00e9ggel kell alkudozni. Ilyen m\u00e9g p\u00e9ld\u00e1ul az Alza is, ahol vagy magyar,\u00a0 vagy cseh rakt\u00e1rb\u00f3l sz\u00e1ll\u00edtanak, \u00e9s emiatt bizony k\u00e9tf\u00e9le \u00e1ltal\u00e1nos sz\u00e1ll\u00edt\u00e1si szerz\u0151d\u00e9si felt\u00e9tele van. A magyar statisztik\u00e1nak persze csak a magyar rakt\u00e1ri sz\u00e1ll\u00edt\u00e1s a r\u00e9sze.<\/p><div id=\"gazda-3036607105\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\"><strong>El\u0151sz\u00f6r is a web\u00e1ruh\u00e1zak piaci s\u00falya<\/strong><\/p>\n<p style=\"font-weight: 400;\">A Black Friday idej\u00e9n mindenki azt hiheti a nyakunkba z\u00fadul\u00f3 rekl\u00e1m\u00f6z\u00f6n nyom\u00e1n, hogy a boltos vil\u00e1gban minden a web\u00e1ruh\u00e1zakr\u00f3l sz\u00f3l. De h\u00e1t a statisztika k\u00edm\u00e9letlen \u00e9s azt mutatja, hogy a hagyom\u00e1nyos boltok f\u00f6l\u00e9nye, t\u00fals\u00falya eddig d\u00f6nt\u0151 maradt, hiszen 2019-re is &#8222;csak&#8221; 5,5%-ra k\u00faszott fel a web\u00e1ruh\u00e1z r\u00e9szesed\u00e9se a teljes kiskereskedelmen bel\u00fcl az eddig k\u00f6zz\u00e9tett statisztikai adatok alapj\u00e1n:<\/p>\n<table style=\"font-weight: 400;\" width=\"402\">\n<tbody>\n<tr>\n<td width=\"109\"><strong>boltos vil\u00e1g<\/strong><\/td>\n<td width=\"10\"><strong>egy\u00fctt<\/strong><\/td>\n<td width=\"51\"><strong>web<\/strong><\/td>\n<td width=\"51\"><strong>s\u00faly<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"109\"><strong>2015<\/strong><\/td>\n<td width=\"10\"><strong>9.016<\/strong><\/td>\n<td width=\"51\"><strong>235<\/strong><\/td>\n<td width=\"51\"><strong>2,6%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"109\"><strong>2016<\/strong><\/td>\n<td width=\"10\"><strong>9.402<\/strong><\/td>\n<td width=\"51\"><strong>308<\/strong><\/td>\n<td width=\"51\"><strong>3,3%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"109\"><strong>2017<\/strong><\/td>\n<td width=\"10\"><strong>10.203<\/strong><\/td>\n<td width=\"51\"><strong>408<\/strong><\/td>\n<td width=\"51\"><strong>4%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"109\"><strong>2018<\/strong><\/td>\n<td width=\"10\"><strong>11.209<\/strong><\/td>\n<td width=\"51\"><strong>536<\/strong><\/td>\n<td width=\"51\"><strong>4,8%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"109\"><strong>2019*<\/strong><\/td>\n<td width=\"10\"><strong>8.823<\/strong><\/td>\n<td width=\"51\"><strong>485<\/strong><\/td>\n<td width=\"51\"><strong>5,5%<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"4\" width=\"221\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint<\/strong>, 2019*: janu\u00e1r-szeptember, n\u00f6veked\u00e9s: kiigaz\u00edtatlan volumen index (\u00e1rv\u00e1ltoz\u00e1sok n\u00e9lk\u00fcl), el\u0151z\u0151 \u00e9vhez k\u00e9pest<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">De az\u00e9rt van m\u00e1s viszonylat is persze az \u00f6sszehasonl\u00edt\u00e1sban. Ha azt n\u00e9zz\u00fck, hogy a webpiac az iparcikkes v\u00e1s\u00e1rl\u00e1sokhoz hogyan viszonyul, akkor m\u00e1r 15% k\u00f6r\u00fcli a piaci r\u00e9szesed\u00e9se. Ma m\u00e9g kisebb a s\u00falya a webpiacon az \u00e9lelmiszeres \u00e9rt\u00e9kes\u00edt\u00e9snek, de ez is gyorsulni fog, hiszen az ezen az \u00e1ruter\u00fcleten els\u0151nek indult G&#8217;Roby mellett ott az Auchan, a CBA a Spar \u00e9s a Tesco is, akik az\u00e9rt el\u0151bb-ut\u00f3bb megdobj\u00e1k ezt a piacot is. A statisztika is igazodhat majd ehhez.<\/p>\n<p style=\"font-weight: 400;\"><strong>A n\u00f6veked\u00e9s var\u00e1zsa: 1,2%-ot dob a web a boltos vil\u00e1gon<\/strong><\/p>\n<p style=\"font-weight: 400;\">Annak j\u00e1rtunk ut\u00e1na, vajon mennyit dob a teljes boltos &#8211; kiskereskedelmi &#8211; piacon a web\u00e1ruh\u00e1zi k\u00f6r. Ehhez n\u00e9mi m\u00f3dszertan is hozz\u00e1tartozik.<\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p style=\"font-weight: 400;\">A statisztik\u00e1ban a kiigaz\u00edtatlan n\u00f6veked\u00e9si mutat\u00f3 a legfontosabb, ami az \u00e1rv\u00e1ltoz\u00e1sok kisz\u0171r\u00e9s\u00e9vel mutatja a v\u00e1ltoz\u00e1st, teh\u00e1t mennyis\u00e9gben \u00f6sszegezve, mintha darabban, kil\u00f3ban, m\u00e9terben, literben sz\u00e1moln\u00e1nk. Ez sem k\u00f6nny\u0171 lecke, de r\u00e1ad\u00e1sul az \u00e1ltal\u00e1nos infl\u00e1ci\u00f3s mutat\u00f3 mellett a statisztikusok kisz\u00e1molnak egy kiskereskedelmi \u00e1rv\u00e1ltoz\u00e1sokat k\u00f6vet\u0151 mutat\u00f3t is \u00e9s azzal igaz\u00edtj\u00e1k ki a foly\u00f3\u00e1ras boltos adatokat. Ezt vett\u00fck figyelembe most, azzal, hogy a web\u00e1ruh\u00e1zai k\u00f6rben a statisztik\u00e1b\u00f3l becs\u00fclhet\u0151 \u00e1tlagos \u00e1rv\u00e1ltoz\u00e1s a +- 1%-os s\u00e1vban mozoghat, hi\u00e1ba a sok akci\u00f3 (ha csak akci\u00f3s \u00e1rut \u00e9rt\u00e9kes\u00edten\u00e9nek, \u00e9hen is haln\u00e1nak), teh\u00e1t \u00f6sszess\u00e9g\u00e9ben ennek nincs \u00e9rdemi hat\u00e1sa a kiskereskedelem eg\u00e9sz\u00e9nek \u00e1rmozg\u00e1s\u00e1ra.<\/p>\n<p style=\"font-weight: 400;\">A 2015-\u00f6s esztend\u0151vel nem sz\u00e1moltunk, mivel az online kasszaadatok az\u00f3ta benne vannak a statisztik\u00e1ban ugyan, de az el\u0151z\u0151 \u00e9v m\u00e9g becs\u00fclt adat, \u00edgy neh\u00e9zkesebb lett volna az \u00f6sszehasonl\u00edt\u00e1s.<\/p>\n<p style=\"font-weight: 400;\">V\u00e9g\u00fcl az kerekedik ki, hogy az elm\u00falt \u00e9vekben \u00e9s 2019 els\u0151 h\u00e1romnegyed \u00e9v\u00e9ben is a web n\u00e9lk\u00fcl sz\u00e1molt boltos kiskereskedelem n\u00f6veked\u00e9s\u00e9hez rendre 1,2%-kal j\u00e1rult hozz\u00e1 a web\u00e1ruh\u00e1zi piacb\u0151v\u00fcl\u00e9s. Megford\u00edtva web\u00e1ruh\u00e1zak n\u00e9lk\u00fcl ennyivel kisebb lett volna a boltos vil\u00e1g n\u00f6veked\u00e9se.<\/p>\n<p style=\"font-weight: 400;\">Ez tal\u00e1n meglep\u0151, nyilv\u00e1n mindenki nagyobb sz\u00e1m\u00edtana, ha megk\u00e9rdezn\u00e9nk, de a viszonylag csek\u00e9lyebb sz\u00e1mszer\u0171 s\u00faly az\u00e9rt erre is ad magyar\u00e1zatot:<\/p>\n<table style=\"font-weight: 400;\" width=\"402\">\n<tbody>\n<tr>\n<td rowspan=\"3\" width=\"50\">&nbsp;<\/td>\n<td colspan=\"2\" width=\"102\"><strong>n\u00f6veked\u00e9s<\/strong><\/td>\n<td colspan=\"3\" width=\"153\"><strong>webhat\u00e1s<\/strong><\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"51\"><strong>egy\u00fctt<\/strong><\/td>\n<td rowspan=\"2\" width=\"51\"><strong>web<\/strong><\/td>\n<td colspan=\"2\" width=\"52\"><strong>kisker web n\u00e9lk\u00fcl<\/strong><\/td>\n<td rowspan=\"2\" width=\"51\"><strong>webhat\u00e1s<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"52\"><strong>\u00e9rt\u00e9k<\/strong><\/td>\n<td width=\"50\"><strong>n\u00f6veked\u00e9s<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"50\"><strong>2015<\/strong><\/td>\n<td width=\"51\"><strong>+5,8%<\/strong><\/td>\n<td width=\"51\"><strong>+33%<\/strong><\/td>\n<td width=\"52\"><strong>8.781<\/strong><\/td>\n<td width=\"50\"><strong>.<\/strong><\/td>\n<td width=\"51\"><strong>.<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"50\"><strong>2016<\/strong><\/td>\n<td width=\"51\"><strong>+4,8%<\/strong><\/td>\n<td width=\"51\"><strong>+30%<\/strong><\/td>\n<td width=\"52\"><strong>9.094<\/strong><\/td>\n<td width=\"50\"><strong>3,6%<\/strong><\/td>\n<td width=\"51\"><strong>+1,2%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"50\"><strong>2017<\/strong><\/td>\n<td width=\"51\"><strong>+5,6%<\/strong><\/td>\n<td width=\"51\"><strong>+32%<\/strong><\/td>\n<td width=\"52\"><strong>9.795<\/strong><\/td>\n<td width=\"50\"><strong>4,8%<\/strong><\/td>\n<td width=\"51\"><strong>+1,2%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"50\"><strong>2018<\/strong><\/td>\n<td width=\"51\"><strong>+6,5%<\/strong><\/td>\n<td width=\"51\"><strong>+33%<\/strong><\/td>\n<td width=\"52\"><strong>10.673<\/strong><\/td>\n<td width=\"50\"><strong>5,7%<\/strong><\/td>\n<td width=\"51\"><strong>+1,2%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"50\"><strong>2019*<\/strong><\/td>\n<td width=\"51\"><strong>+5,8%<\/strong><\/td>\n<td width=\"51\"><strong>+34%<\/strong><\/td>\n<td width=\"52\"><strong>8.338<\/strong><\/td>\n<td width=\"50\"><strong>4,6%<\/strong><\/td>\n<td width=\"51\"><strong>+1,2%<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"6\" width=\"305\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint<\/strong>, 2019*: janu\u00e1r-szeptember, n\u00f6veked\u00e9s: kiigaz\u00edtatlan volumen index (\u00e1rv\u00e1ltoz\u00e1sok n\u00e9lk\u00fcl), el\u0151z\u0151 \u00e9vhez k\u00e9pest<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">Nyilv\u00e1n lehet m\u00e1sk\u00e9nt is sz\u00e1molni.<\/p>\n<p style=\"font-weight: 400;\">(<a href=\"http:\/\/blokkk.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/blokkk.com&amp;source=gmail&amp;ust=1575112406935000&amp;usg=AFQjCNGcJAQxwHreXwbxMvAG3c9m6bSdzg\" target=\"_blank\" rel=\"noopener\">blokkk.com<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brut\u00e1lis \u00fctemben, 30% felett n\u0151 a web\u00e1ruh\u00e1zi piac. A teljes boltos kiskereskedelem n\u00f6veked\u00e9si \u00fcteme, aminek r\u00e9szese a web\u00e1ruh\u00e1z is, 5-6% k\u00f6r\u00fcl mozog. Ehhez a web\u00e1ruh\u00e1zak 1,2%-ot adnak, n\u00e9lk\u00fcl\u00fck ennyivel kisebb lenne a boltos vil\u00e1g n\u00f6veked\u00e9se. T\u00f6bbre is gondolhatn\u00e1nk, de a webpiac s\u00falya m\u00e9g csak k\u00f6zel\u00edti a boltos vil\u00e1g 6%-\u00e1t.<\/p>\n","protected":false},"author":1001003,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[424,19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/121772"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001003"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=121772"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/121772\/revisions"}],"predecessor-version":[{"id":121773,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/121772\/revisions\/121773"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=121772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=121772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=121772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}