{"id":120731,"date":"2019-10-25T10:55:58","date_gmt":"2019-10-25T08:55:58","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=120731"},"modified":"2019-10-25T10:55:58","modified_gmt":"2019-10-25T08:55:58","slug":"lazasan-keresik-az-eladot-a-boltosok","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/lazasan-keresik-az-eladot-a-boltosok\/","title":{"rendered":"L\u00e1zasan keresik az elad\u00f3t a boltosok"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Kar\u00e1csony el\u0151tt k\u00e9t h\u00f3nappal. Nem cs\u00f6kkent az elad\u00f3keres\u00e9si l\u00e1z a kor\u00e1bbiakhoz k\u00e9pest. \u00cdgy lesz sor\u00e1ll\u00e1s a kar\u00e1csonyi aj\u00e1nd\u00e9kv\u00e1s\u00e1rl\u00e1skor is. A friss \u00e1ll\u00e1shirdet\u00e9sek is\u00a0 ezt vet\u00edtik el\u0151re, de a statisztika is hasonl\u00f3 k\u00e9pet jelez. De a kar\u00e1csony mindig ilyen volt. A web megugr\u00e1sa az\u00e9rt nem v\u00e9letlen.<\/strong><\/p>\n<p><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p style=\"font-weight: 400;\">Ez az\u00e9rt sok-sok \u00e9vvel ezel\u0151tt is \u00edgy volt, igaz, akkor m\u00e1sk\u00e9nt vir\u00edtottak a boltok. De ha kar\u00e1csony, akkor megugrik a k\u00f6ltekez\u00e9s, az aj\u00e1nd\u00e9kv\u00e1s\u00e1rl\u00e1s mellett t\u00f6bb megy el az \u00fcnnepi asztalra val\u00f3kra is, sor\u00e1ll\u00e1s pedig r\u00e9gen is volt.<\/p>\n<p style=\"font-weight: 400;\">A decemberben megugr\u00f3 v\u00e1s\u00e1rl\u00e1shoz t\u00f6bb munk\u00e1sk\u00e9z is kell, hiszen a polcokra kell tenni a kar\u00e1csonyi port\u00e9k\u00e1t, meg is kell mutatni annak a v\u00e1s\u00e1rl\u00f3nak a port\u00e9k\u00e1t, aki k\u00e9ri, \u00e9s a v\u00e9g\u00e9n ott a p\u00e9nzt\u00e1r.<\/p><div id=\"gazda-2652041989\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">Nyilv\u00e1n nem v\u00e9letlen a web\u00e1ruh\u00e1zak megugr\u00e1sa, hiszen a legvonz\u00f3bb oldala a k\u00e9nyelem, ott pedig nincs sor\u00e1ll\u00e1s (b\u00e1r egyes \u00e1tvev\u0151pontokn\u00e1l az\u00e9rt van erre is p\u00e9lda, de legal\u00e1bb nem kell a t\u00f6megben l\u00f6kd\u00f6s\u0151dve v\u00e1logatni).<\/p>\n<p style=\"font-weight: 400;\">A statisztika szerint a teljes kereskedelemben (amiben a boltok mellett a nagykereskedelem \u00e9s a j\u00e1rm\u0171kereskedelem is benne van) 2019 els\u0151 fel\u00e9ben tov\u00e1bb emelkedett a bet\u00f6ltetlen \u00e1ll\u00e1shelyek sz\u00e1ma, a mutat\u00f3 hatezer f\u0151 felett mozgott. Az alkalmazottak sz\u00e1ma a teljes foglalkoztatotti k\u00f6r\u00f6n bel\u00fcl 308 ezer volt a boltokban, 12 ezerrel kevesebb, mint egy \u00e9vvel kor\u00e1bban. Ez azonban nem csillap\u00edtotta az elad\u00f3keres\u00e9si l\u00e1zat.<\/p>\n<p style=\"font-weight: 400;\">A nagyobb (n\u00e9gy f\u0151n\u00e9l t\u00f6bbet foglalkoztat\u00f3) boltos v\u00e1llalkoz\u00e1sokn\u00e1l nem v\u00e1ltozott a fizikai dolgoz\u00f3k l\u00e9tsz\u00e1ma \u00e9v eleje \u00f3ta (elad\u00f3k, p\u00e9nzt\u00e1rosok, \u00e1rufelt\u00f6lt\u0151k), 151-152 ezer f\u0151 k\u00f6rny\u00e9k\u00e9n j\u00e1r a mutat\u00f3.<\/p>\n<p style=\"font-weight: 400;\"><strong>Hirdetnek ezerrel a boltosok<\/strong><\/p>\n<p style=\"font-weight: 400;\">A nagyobb boltos l\u00e1ncok saj\u00e1t honlapjaikon meghirdetett \u00e1ll\u00e1slehet\u0151s\u00e9geinek \u00f6sszegz\u00e9se azt jelzi, hogy b\u00e1r kisebb elmozdul\u00e1sok ugyan vannak, egy-egy h\u00faz\u00e1s egy-egy l\u00e1ncn\u00e1l kedvez\u0151bb helyzetet is sejtet, de \u00f6sszess\u00e9g\u00e9ben sok bolti dolgoz\u00f3t keresnek m\u00e9g mindig. Hirdetni pedig saj\u00e1t honlapjaik mellett m\u00e1shol is hirdetnek \u00e9s az egyik leggyakoribb \u00e1ll\u00e1shirdet\u00e9s a boltosok\u00e9 (tess\u00e9k csak lapozgatni).<\/p>\n<p style=\"font-weight: 400;\">De h\u00e1t az \u00e1ll\u00e1shirdet\u00e9sek sz\u00e1m\u00e1nak v\u00e1ltoz\u00e1sa m\u00f6g\u00f6tt t\u00f6bbf\u00e9le ok is lehet, p\u00e9ld\u00e1ul a teljes \u00e9s r\u00e9szmunkaid\u0151s\u00f6k ar\u00e1ny\u00e1nak v\u00e1ltoz\u00e1sa, vagy p\u00e9ld\u00e1ul bels\u0151 \u00e1tszervez\u00e9s. A Tesco &#8222;Fixen-fix&#8221; rugalmas foglalkoztat\u00e1si lehet\u0151s\u00e9ge p\u00e9ld\u00e1ul egy-egy m\u0171szakban t\u00f6bb embert ig\u00e9nyelhet. Nem v\u00e9letlen az sem, hogy az Aldi 5 \u00f3r\u00e1s s\u00e1vokban emelve hirdet r\u00e9szmunkaid\u0151s lehet\u0151s\u00e9geket, heti 10-35 \u00f3ra k\u00f6z\u00f6tt.\u00a0A Penny pedig p\u00e9ld\u00e1ul nemr\u00e9giben megjel\u00f6lte hirdet\u00e9seiben az el\u00e9rhet\u0151 b\u00e9rlehet\u0151s\u00e9geket, kevesebb \u00e1ll\u00e1st is hirdet az\u00f3ta.<\/p>\n<p style=\"font-weight: 400;\">\u00c9s persze egyes boltosok \u00e1ll\u00e1shirdet\u00e9sei \u00e1ttekinthet\u0151ek, ha \u00f6sszegezni akarunk, m\u00e1sok\u00e9ban csoportos\u00edtgatva lehet csak lek\u00e9rdezni, de van, ahol nem egy\u00e9rtelm\u0171, hogy egy meghirdetett poz\u00edci\u00f3 h\u00e1ny \u00fcres helyet takar.<\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">De az\u00e9rt az \u00f6sszk\u00e9p kialak\u00edthat\u00f3, kell m\u00e9g sok elad\u00f3 a boltokba, m\u00e9g akkor is, ha a kor\u00e1bban t\u00edzezresre becs\u00fclt elad\u00f3hi\u00e1ny valamelyest enyh\u00fclhetett is, hiszen sz\u00e9pen emelt\u00e9k a boltosok a b\u00e9reket.<\/p>\n<p style=\"font-weight: 400;\">A kisebbek pedig a &#8222;r\u00f6gt\u00f6n j\u00f6v\u00f6k&#8221; t\u00e1bl\u00e1kkal is jelzik, hogy kisebb l\u00e9tsz\u00e1mmal &#8211; egy szem emberrel\u00a0 dolgoznak, \u00e1ll\u00e1shirdet\u00e9seik ott vir\u00edtanak a kirakatokban is.<\/p>\n<p style=\"font-weight: 400;\">A legnagyobb \u00e1ruh\u00e1zl\u00e1ncok sz\u00e1zsz\u00e1mra hirdetik \u00e1ll\u00e1slehet\u0151s\u00e9geiket, \u00edme egy csokorra val\u00f3 \u00f6sszegz\u00e9s:<\/p>\n<table style=\"font-weight: 400;\" width=\"761\">\n<tbody>\n<tr>\n<td width=\"54\">&nbsp;<\/td>\n<td width=\"55\"><strong>okt\u00f3ber<\/strong><\/td>\n<td width=\"55\"><strong>j\u00fanius<\/strong><\/td>\n<td width=\"55\">&nbsp;<\/td>\n<td width=\"55\"><strong>okt\u00f3ber<\/strong><\/td>\n<td width=\"55\"><strong>j\u00fanius<\/strong><\/td>\n<td width=\"55\">&nbsp;<\/td>\n<td width=\"55\"><strong>okt\u00f3ber<\/strong><\/td>\n<td width=\"55\"><strong>j\u00fanius<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"54\"><strong>Aldi<\/strong><\/td>\n<td width=\"55\"><strong>103<\/strong><\/td>\n<td width=\"55\"><strong>118<\/strong><\/td>\n<td width=\"55\"><strong>dm<\/strong><\/td>\n<td width=\"55\"><strong>38<\/strong><\/td>\n<td width=\"55\"><strong>61<\/strong><\/td>\n<td width=\"55\"><strong>Obi<\/strong><\/td>\n<td width=\"55\"><strong>21<\/strong><\/td>\n<td width=\"55\"><strong>24<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"54\"><strong>Auchan<\/strong><\/td>\n<td width=\"55\"><strong>120<\/strong><\/td>\n<td width=\"55\"><strong>131<\/strong><\/td>\n<td width=\"55\"><strong>Rossmann<\/strong><\/td>\n<td width=\"55\"><strong>49<\/strong><\/td>\n<td width=\"55\"><strong>61<\/strong><\/td>\n<td width=\"55\"><strong>Praktiker<\/strong><\/td>\n<td width=\"55\"><strong>35<\/strong><\/td>\n<td width=\"55\"><strong>38<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"54\"><strong>Lidl<\/strong><\/td>\n<td width=\"55\"><strong>191<\/strong><\/td>\n<td width=\"55\"><strong>207<\/strong><\/td>\n<td width=\"55\"><strong>Media Markt<\/strong><\/td>\n<td width=\"55\"><strong>26<\/strong><\/td>\n<td width=\"55\"><strong>26<\/strong><\/td>\n<td width=\"55\"><strong>H&amp;M<\/strong><\/td>\n<td width=\"55\"><strong>35<\/strong><\/td>\n<td width=\"55\"><strong>24<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"54\"><strong>Penny<\/strong><\/td>\n<td width=\"55\"><strong>53<\/strong><\/td>\n<td width=\"55\"><strong>144<\/strong><\/td>\n<td width=\"55\"><strong>Euronics<\/strong><\/td>\n<td width=\"55\"><strong>31<\/strong><\/td>\n<td width=\"55\"><strong>63<\/strong><\/td>\n<td width=\"55\"><strong>Deichmann<\/strong><\/td>\n<td width=\"55\"><strong>18<\/strong><\/td>\n<td width=\"55\"><strong>36<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"54\"><strong>Spar<\/strong><\/td>\n<td width=\"55\"><strong>200<\/strong><\/td>\n<td width=\"55\"><strong>234<\/strong><\/td>\n<td width=\"55\"><strong>Decathlon<\/strong><\/td>\n<td width=\"55\"><strong>49<\/strong><\/td>\n<td width=\"55\"><strong>51<\/strong><\/td>\n<td width=\"55\"><strong>Libri<\/strong><\/td>\n<td width=\"55\"><strong>12<\/strong><\/td>\n<td width=\"55\"><strong>18<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"54\"><strong>Tesco<\/strong><\/td>\n<td width=\"55\"><strong>221<\/strong><\/td>\n<td width=\"55\"><strong>222<\/strong><\/td>\n<td width=\"55\"><strong>Hervis<\/strong><\/td>\n<td width=\"55\"><strong>29<\/strong><\/td>\n<td width=\"55\"><strong>24<\/strong><\/td>\n<td width=\"55\"><strong>Ikea<\/strong><\/td>\n<td width=\"55\"><strong>11<\/strong><\/td>\n<td width=\"55\"><strong>21<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"9\" width=\"54\">Forr\u00e1s: c\u00e9ges honlapok, 2019 okt\u00f3ber 24., j\u00fanius 27.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">(<strong><a href=\"http:\/\/blokkk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/blokkk.com&amp;source=gmail&amp;ust=1572071117096000&amp;usg=AFQjCNHGTYT1OEu1zq2vxb6F9LckyUYrAw\">blokkk.com<\/a><\/strong>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kar\u00e1csony el\u0151tt k\u00e9t h\u00f3nappal. Nem cs\u00f6kkent az elad\u00f3keres\u00e9si l\u00e1z a kor\u00e1bbiakhoz k\u00e9pest. \u00cdgy lesz sor\u00e1ll\u00e1s a kar\u00e1csonyi aj\u00e1nd\u00e9kv\u00e1s\u00e1rl\u00e1skor is. A friss \u00e1ll\u00e1shirdet\u00e9sek is\u00a0 ezt vet\u00edtik el\u0151re, de a statisztika is hasonl\u00f3 k\u00e9pet jelez. De a kar\u00e1csony mindig ilyen volt. A web megugr\u00e1sa az\u00e9rt nem v\u00e9letlen.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[136,424],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/120731"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=120731"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/120731\/revisions"}],"predecessor-version":[{"id":120732,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/120731\/revisions\/120732"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=120731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=120731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=120731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}