{"id":117487,"date":"2019-07-08T15:58:55","date_gmt":"2019-07-08T13:58:55","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=117487"},"modified":"2019-07-08T15:58:55","modified_gmt":"2019-07-08T13:58:55","slug":"nem-birnak-tobb-bert-nyomni-a-boltosok","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/nem-birnak-tobb-bert-nyomni-a-boltosok\/","title":{"rendered":"Nem b\u00edrnak t\u00f6bb b\u00e9rt nyomni a boltosok"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Nagyobb b\u00e9rlemarad\u00e1sban vannak a boltosok m\u00e1s gazdas\u00e1gi ter\u00fcletekhez k\u00e9pest, mint r\u00e9gebben. Az elad\u00f3 28 ezer forinttal keres kevesebbet, mint m\u00e1s munk\u00e1s m\u00e1shol. \u00c1tlagosan, persze. Te pedig ha fizetsz 100 forintot a boltban, abb\u00f3l 10 forintot adsz az elad\u00f3nak: ennyi jut bel\u0151le b\u00e9rre.\u00a0Nagyobb b\u00e9rhez pedig t\u00f6bb p\u00e9nz kell, de a piac, a v\u00e1s\u00e1rl\u00f3 nagy \u00far, \u00edgy \u00e9sz n\u00e9lk\u00fcl nem lehet \u00e1rat emelni. \u00c9s szakadnak a boltok a fejleszt\u00e9sben is.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p style=\"font-weight: 400;\">A boltos vil\u00e1g fizikai dolgoz\u00f3i, az elad\u00f3k, p\u00e9nzt\u00e1rosok, \u00e1rufelt\u00f6lt\u0151k, rakt\u00e1rosok is kevesebben vannak a kellet\u00e9n\u00e9l, a l\u00e9tsz\u00e1mhi\u00e1ny t\u00edzezer k\u00f6r\u00fcl mozog. K\u00f6zben az elm\u00falt esztend\u0151kben minden \u00e9vben bez\u00e1rt h\u00e1rom ezer bolt, ami azt jelenti, hogy nem minden boltos v\u00e1llalkoz\u00e1s tud talpon maradni, hi\u00e1ba n\u0151 a piac \u00e9vr\u0151l-\u00e9vre 5-6%-kal, hi\u00e1ba vastagodott eddig a v\u00e1s\u00e1rl\u00f3k p\u00e9nzt\u00e1rc\u00e1ja \u00e9vr\u0151l \u00e9vre 10% feletti \u00fctemben.\u00a0\u00c9s az 5-6%-os \u00e9ves boltos piaci n\u00f6veked\u00e9sb\u0151l nem jut mindenkinek egyform\u00e1n.\u00a0A v\u00e1s\u00e1rl\u00f3k nagyon is megn\u00e9zik, mit hol \u00e9s mennyi\u00e9rt vesznek meg.<\/p>\n<p style=\"font-weight: 400;\">Folyamatosan v\u00e1ltozik a boltos vil\u00e1g, p\u00e9ld\u00e1ul \u0151r\u00fclt \u00fctemben t\u00f6rnek el\u0151re a web\u00e1ruh\u00e1zak, \u00e9vi 30% k\u00f6r\u00fcli n\u00f6veked\u00e9si \u00fctem mellett. De k\u00f6zben form\u00e1l\u00f3dik p\u00e9ld\u00e1ul a pl\u00e1z\u00e1k vil\u00e1ga is, ahol n\u0151 a vend\u00e9gl\u00e1t\u00f3helyek, szabadid\u0151s szolg\u00e1ltat\u00f3helyek s\u00falya a hagyom\u00e1nyos boltokkal szemben, teh\u00e1t a boltosoknak nagyon oda kell figyelni\u00fck arra is, hogy hol \u00e9s mit k\u00edn\u00e1lnak.<\/p><div id=\"gazda-3644492395\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\">A digitaliz\u00e1ci\u00f3 a bolton bel\u00fcl is tarol, a technol\u00f3giai beruh\u00e1z\u00e1s pedig k\u00f6lts\u00e9g, p\u00e9nzbe ker\u00fcl az is, egy \u00f6nkiszolg\u00e1l\u00f3 p\u00e9nzt\u00e1rnak is megvan a maga \u00e1ra \u00e9s megt\u00e9r\u00fcl\u00e9si ideje. Nem is futja r\u00e1 mindenkinek, sokszor bizony egy honlapra sem.<\/p>\n<p style=\"font-weight: 400;\">A legnagyobb k\u00f6lts\u00e9g azonban a polcra val\u00f3 port\u00e9k\u00e1k beszerz\u00e9se, ez elviszi a bev\u00e9tel legal\u00e1bb k\u00e9tharmad\u00e1t, h\u00e1romnegyed\u00e9t, term\u00e9kk\u00f6rt\u0151l, \u00e9rt\u00e9kes\u00edt\u00e9si csatorn\u00e1t\u00f3l f\u00fcgg\u0151en. Az \u00e9lelmiszerpiac a folyamatos dr\u00e1gul\u00e1s mezeje, a mez\u0151gazdas\u00e1gi felv\u00e1s\u00e1rl\u00e1si \u00e1rakt\u00f3l indulva, de az iparcikkek k\u00f6r\u00e9ben sem olcs\u00f3 mulats\u00e1g a beszerz\u00e9s, p\u00e9ld\u00e1ul a z\u00f6m\u00e9ben importot k\u00edn\u00e1l\u00f3 term\u00e9kk\u00f6rben a forintgyeng\u00fcl\u00e9s is dr\u00e1g\u00edtotta az \u00e1ruh\u00e1zak \u00e9let\u00e9t.<\/p>\n<p style=\"font-weight: 400;\">Teh\u00e1t van mire k\u00f6lteni egy boltosnak, miel\u0151tt felh\u00fazza a red\u0151ny\u00e9t nyit\u00e1s el\u0151tt.<\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p style=\"font-weight: 400;\"><strong>\u00c9s akkor ott a boltos munkaer\u0151: a b\u00e9roll\u00f3 a technol\u00f3giai szakad\u00e1st is jelzi<\/strong><\/p>\n<p style=\"font-weight: 400;\">A munkaer\u0151piac is piac, \u00edgy amikor kev\u00e9s van bel\u0151le, akkor az elad\u00f3 dr\u00e1g\u00e1bban tudja kelletni mag\u00e1t. Emelkedtek is sz\u00e9pen a b\u00e9rek az elm\u00falt \u00e9vekben, de nem csak a boltokban, hanem minden\u00fctt m\u00e1shol a gazdas\u00e1gban. A boltosok helyzete pedig \u00e1ltal\u00e1ban nehezebb volt a t\u00f6bbiekn\u00e9l, egy\u00e9bk\u00e9nt m\u00e1s szolg\u00e1ltat\u00f3kkal, p\u00e9ld\u00e1ul a vend\u00e9gl\u00e1t\u00f3sokkal egy\u00fctt, hiszen a v\u00e1s\u00e1rl\u00f3n\u00e1l szigor\u00fabb \u00e1rellen\u0151r kev\u00e9s van (j\u00f3, export\u00e1lni sem k\u00f6nny\u0171, de ah\u00e1ny piac, annyif\u00e9le a jellegzetess\u00e9g). \u00cdgy az elm\u00falt \u00e9vekben ugyan a boltosok is szorgosan emelt\u00e9k a b\u00e9reket, de az elmarad\u00e1s m\u00e1s nemzetgazdas\u00e1gi ter\u00fcletek \u00e1tlag\u00e1hoz k\u00e9pest m\u00e9g valamelyest n\u0151tt is, a 2015-\u00f6s 25 ezer forintr\u00f3l 28 ezer forintra a fizikai dolgoz\u00f3k k\u00f6r\u00e9ben.<\/p>\n<p style=\"font-weight: 400;\">M\u00e1r t\u00f6bbsz\u00f6r r\u00e1vil\u00e1g\u00edtottunk arra, hogy a boltos vil\u00e1gban is nagyok a b\u00e9rk\u00fcl\u00f6nbs\u00e9gek. A b\u00e9roll\u00f3 ak\u00e1r az egyes \u00e1ruter\u00fcleteket, ak\u00e1r a f\u00f6ldrajzi elhelyezked\u00e9st, ak\u00e1r a boltnagys\u00e1got n\u00e9zve, 80-100 ezer forint k\u00f6rny\u00e9k\u00e9n mozog. Em\u00f6g\u00f6tt viszont d\u00f6nt\u0151 r\u00e9szben a kisbolt-nagybolt k\u00fcl\u00f6nb\u00f6z\u0151s\u00e9gei h\u00faz\u00f3dnak meg, ami ugyanakkor a technol\u00f3giai szakad\u00e9kot is t\u00fckr\u00f6zi a boltos vil\u00e1gon bel\u00fcl. A korszer\u0171 boltos technol\u00f3gia mellett az egy kiflire jut\u00f3 k\u00f6lts\u00e9g kisebb, \u00edgy ott ennyivel t\u00f6bb b\u00e9r fizethet\u0151. De akinek egyikre sem futja el\u00e9g, sem b\u00e9rre, sem fejleszt\u00e9sre, az egyre ink\u00e1bb lemarad.<\/p>\n<p style=\"font-weight: 400;\">\u00c9s nagy a vesz\u00e9lye, hogy a rideg \u00e1tlag tov\u00e1bbi leszakad\u00e1st vet\u00edt el\u0151re:<\/p>\n<table style=\"font-weight: 400;\" width=\"560\">\n<tbody>\n<tr>\n<td width=\"56\">&nbsp;<\/td>\n<td width=\"104\"><strong>b\u00e9r<\/strong><\/td>\n<td width=\"65\"><strong>2019\/2018<\/strong><\/td>\n<td width=\"83\"><strong>l\u00e9tsz\u00e1m<\/strong><\/td>\n<td width=\"90\"><strong>2019\/2018<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"56\"><strong>boltos elad\u00f3k<\/strong><\/td>\n<td width=\"104\"><strong>244\u00a0<\/strong><strong>ezer forint<\/strong><\/td>\n<td width=\"65\"><strong>112,2%<\/strong><\/td>\n<td width=\"83\"><strong>151\u00a0<\/strong><strong>ezer f\u0151<\/strong><\/td>\n<td width=\"90\"><strong>101,7%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"56\"><strong>nemzetgazdas\u00e1g fizikai dolgoz\u00f3k<\/strong><\/td>\n<td width=\"104\"><strong>272\u00a0<\/strong><strong>ezer forint<\/strong><\/td>\n<td width=\"65\"><strong>99,9%<\/strong><\/td>\n<td width=\"83\"><strong>1,7\u00a0<\/strong><strong>milli\u00f3 f\u0151<\/strong><\/td>\n<td width=\"90\"><strong>114,7%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"56\"><strong>boltok elmarad\u00e1sa<\/strong><\/td>\n<td colspan=\"4\" width=\"104\"><strong>&#8211;\u00a0<\/strong><strong>28<\/strong><strong>\u00a0<\/strong><strong>ezer forint<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" width=\"399\">KSH, 2019 \u00e1prilis, elad\u00f3k: fizikai dolgoz\u00f3k, b\u00e9r: havi brutt\u00f3 \u00e1tlagkereset,\u00a0n\u00e9gy f\u0151n\u00e9l nagyobb v\u00e1llalkoz\u00e1sok<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">A boltos b\u00e9rk\u00f6lts\u00e9gek a b\u00e9remel\u00e9sek nyom\u00e1n term\u00e9szetesen emelkednek, 2019-ben ezeregysz\u00e1z milli\u00e1rd forint felett lesznek. Ez a boltos vil\u00e1g v\u00e1rhat\u00f3 bev\u00e9tel\u00e9nek csaknem t\u00edz sz\u00e1zal\u00e9ka lehet. Ha a j\u00e1rul\u00e9kok nem cs\u00f6kkentek volna, m\u00e9g t\u00f6bb boltnak kellett volna v\u00e9gleg leh\u00faznia a red\u0151nyt, ezt az\u00e9rt ismerj\u00fck el:<\/p>\n<table style=\"font-weight: 400;\" width=\"541\">\n<tbody>\n<tr>\n<td width=\"438\"><strong>boltos b\u00e9rvil\u00e1g<\/strong><\/td>\n<td width=\"76\"><strong>2015<\/strong><\/td>\n<td width=\"78\"><strong>2016<\/strong><\/td>\n<td width=\"76\"><strong>2017<\/strong><\/td>\n<td width=\"105\"><strong>2018\u00a0<\/strong><\/td>\n<td width=\"9\"><strong>2019<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"438\"><strong>b\u00e9rk\u00f6lts\u00e9g,\u00a0\u00f6sszes<\/strong><\/td>\n<td width=\"76\"><strong>764<\/strong><\/td>\n<td width=\"78\"><strong>826<\/strong><\/td>\n<td width=\"76\"><strong>908<\/strong><\/td>\n<td width=\"105\"><strong>1.020*<\/strong><\/td>\n<td width=\"9\"><strong>1.110<\/strong><strong>*<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"438\"><strong>ebb\u0151l\u00a0a nagyobbak\u00a0<\/strong><\/p>\n<p><strong>b\u00e9rk\u00f6lts\u00e9ge**<\/strong><\/td>\n<td width=\"76\"><strong>483<\/strong><\/td>\n<td width=\"78\"><strong>543<\/strong><\/td>\n<td width=\"76\"><strong>612<\/strong><\/td>\n<td width=\"105\"><strong>710<\/strong><\/td>\n<td width=\"9\"><strong>780*<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"438\"><strong>\u00e9s a kisebbek b\u00e9rk\u00f6lts\u00e9ge***<\/strong><\/td>\n<td width=\"76\"><strong>281<\/strong><\/td>\n<td width=\"78\"><strong>283<\/strong><\/td>\n<td width=\"76\"><strong>296<\/strong><\/td>\n<td width=\"105\"><strong>310<\/strong><\/td>\n<td width=\"9\"><strong>330<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"6\" width=\"784\">KSH,\u00a0<strong>\u00e9rt\u00e9k: milli\u00e1rd forint<\/strong>, *\/: v\u00e1rhat\u00f3 \u00e9rt\u00e9k, foly\u00f3 \u00e1ron, b\u00e9rk\u00f6lts\u00e9g: j\u00e1rul\u00e9kokkal egy\u00fctt, **\/: n\u00e9gy f\u0151n\u00e9l nagyobb v\u00e1llalkoz\u00e1sok, ***\/: a k\u00e9t statisztikai adatgy\u0171jt\u00e9s \u00f6sszefuttat\u00e1s\u00e1b\u00f3l sz\u00e1m\u00edtva<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">(<a href=\"http:\/\/blokkk.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/blokkk.com&amp;source=gmail&amp;ust=1562650943173000&amp;usg=AFQjCNEADwvz0RI0tBPXEycpQmanTA1A4Q\" target=\"_blank\" rel=\"noopener\">blokkk.com<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nagyobb b\u00e9rlemarad\u00e1sban vannak a boltosok m\u00e1s gazdas\u00e1gi ter\u00fcletekhez k\u00e9pest, mint r\u00e9gebben. Az elad\u00f3 28 ezer forinttal keres kevesebbet, mint m\u00e1s munk\u00e1s m\u00e1shol. \u00c1tlagosan, persze. Te pedig ha fizetsz 100 forintot a boltban, abb\u00f3l 10 forintot adsz az elad\u00f3nak: ennyi jut bel\u0151le b\u00e9rre.\u00a0Nagyobb b\u00e9rhez pedig t\u00f6bb p\u00e9nz kell, de a piac, a v\u00e1s\u00e1rl\u00f3 nagy \u00far, \u00edgy &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[136,424],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/117487"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=117487"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/117487\/revisions"}],"predecessor-version":[{"id":117488,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/117487\/revisions\/117488"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=117487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=117487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=117487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}