{"id":116761,"date":"2019-06-12T10:47:20","date_gmt":"2019-06-12T08:47:20","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=116761"},"modified":"2019-06-11T23:08:37","modified_gmt":"2019-06-11T21:08:37","slug":"az-amazon-a-vilag-legertekesebb-markaja","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/az-amazon-a-vilag-legertekesebb-markaja\/","title":{"rendered":"Az Amazon a vil\u00e1g leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1ja"},"content":{"rendered":"<p><strong>A tavalyi harmadik helyr\u0151l az \u00e9lre ugrott az Amazon a vil\u00e1g leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1inak a list\u00e1j\u00e1n.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    A Kantar Millward Brown m\u00e9diapiaci kutat\u00f3v\u00e1llalat &#8222;Brandz Top 100&#8221; felm\u00e9r\u00e9se szerint az Amazon \u00e9rt\u00e9ke 302,1 milli\u00e1rd doll\u00e1rr\u00f3l  315,5 milli\u00e1rd doll\u00e1rra n\u0151tt.<br \/>\n    A m\u00e1sodik leg\u00e9rt\u00e9kesebb m\u00e1rka tov\u00e1bbra is az Apple, 309,5 milli\u00e1rd doll\u00e1rral.<br \/>\n    A tavalyi els\u0151 helyezett Google id\u00e9n a harmadik helyre cs\u00faszott vissza, 309 milli\u00e1rd doll\u00e1ros m\u00e1rka\u00e9rt\u00e9kkel.<br \/>\n    A lista tov\u00e1bbi h\u00e9t helyezettje a Microsoft (251,24 milli\u00e1rd doll\u00e1r), a Visa (177,91 milli\u00e1rd doll\u00e1r), a Facebook (158,96 milli\u00e1rd doll\u00e1r), az Alibaba (131,2 milli\u00e1rd doll\u00e1r), a Tencent (130,86 milli\u00e1rd doll\u00e1r), McDonald&#8217;s (130,36 milli\u00e1rd doll\u00e1r) \u00e9s az AT&#038;T (108,37 milli\u00e1rd doll\u00e1r).<br \/>\n    A sz\u00e1zas list\u00e1n 15 k\u00ednai c\u00e9g szerepel.<br \/>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n    A list\u00e1n szerepl\u0151 sz\u00e1z m\u00e1rk\u00e1nak az \u00f6sszes\u00edtett \u00e9rt\u00e9ke 7 sz\u00e1zal\u00e9kkal 4700 milli\u00e1rd doll\u00e1rra n\u0151tt.<br \/>\n    A Brandz Top 100 tanulm\u00e1nyt a WPP marketing \u00e9s m\u00e1rkatan\u00e1csad\u00f3, valamint c\u00e9ge, a Kantar Millward Brown k\u00e9sz\u00edti 2006 \u00f3ta. Az\u00f3ta a 100 vezet\u0151 m\u00e1rka \u00e9rt\u00e9ke 226 sz\u00e1zal\u00e9kkal n\u0151tt, 2006-ban 1400 milli\u00e1rd doll\u00e1r volt.<br \/>\n    Ez a vil\u00e1gon az egyetlen rangsor, amely potenci\u00e1lis \u00e9s jelenlegi fogyaszt\u00f3k \u00e9rt\u00e9kel\u00e9s\u00e9t is felhaszn\u00e1lja &#8211; a p\u00e9nz\u00fcgyi adatok mellett &#8211; a m\u00e1rka\u00e9rt\u00e9kek meghat\u00e1roz\u00e1s\u00e1hoz. A jelent\u00e9s elk\u00e9sz\u00edt\u00e9s\u00e9hez t\u00f6bb mint 3 milli\u00f3 v\u00e1s\u00e1rl\u00f3t k\u00e9rdeznek meg glob\u00e1lisan, mintegy 120 ezer m\u00e1rka kapcs\u00e1n.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tavalyi harmadik helyr\u0151l az \u00e9lre ugrott az Amazon a vil\u00e1g leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1inak a list\u00e1j\u00e1n.<\/p>\n","protected":false},"author":1001003,"featured_media":2112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[146,8,246],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/116761"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1001003"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=116761"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/116761\/revisions"}],"predecessor-version":[{"id":116762,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/116761\/revisions\/116762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media\/2112"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=116761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=116761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=116761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}