{"id":113931,"date":"2019-02-25T12:46:14","date_gmt":"2019-02-25T11:46:14","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=113931"},"modified":"2019-02-25T12:46:14","modified_gmt":"2019-02-25T11:46:14","slug":"szarnyal-a-szentkiralyi-kekkuti-asvanyviz-kft-rekordertekesites-es-termelesbovites-2018-ban","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/szarnyal-a-szentkiralyi-kekkuti-asvanyviz-kft-rekordertekesites-es-termelesbovites-2018-ban\/","title":{"rendered":"Sz\u00e1rnyal a Szentkir\u00e1lyi-K\u00e9kk\u00fati \u00c1sv\u00e1nyv\u00edz Kft.: rekord\u00e9rt\u00e9kes\u00edt\u00e9s \u00e9s termel\u00e9sb\u0151v\u00edt\u00e9s 2018-ban"},"content":{"rendered":"<p><strong>17,2 milli\u00e1rd forint sz\u00e1ml\u00e1zott \u00e1rbev\u00e9tellel z\u00e1rta a tavalyi \u00e9vet a Szentkir\u00e1lyi-K\u00e9kk\u00fati \u00c1sv\u00e1nyv\u00edz Kft., amely k\u00f6zel 10 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9st jelent 2017-hez k\u00e9pest. A v\u00e1llalat szentkir\u00e1lyi telephely\u00e9n tavaly \u00e1tadott palackoz\u00f3g\u00e9psor\u00e1val megk\u00e9tszerezte termel\u0151kapacit\u00e1s\u00e1t, hogy kiel\u00e9g\u00edthesse a n\u00f6vekv\u0151 keresletet.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>\u00c9rt\u00e9kes\u00edt\u00e9si rekordot d\u00f6nt\u00f6tt \u00e9s tov\u00e1bb er\u0151s\u00edtette vezet\u0151 poz\u00edci\u00f3j\u00e1t a hazai \u00e1sv\u00e1nyv\u00edzpiacon a Szentkir\u00e1lyi-K\u00e9kk\u00fati \u00c1sv\u00e1nyv\u00edz Kft. \u00a02018-ban a t\u00e1rsas\u00e1g 6 sz\u00e1zal\u00e9kkal n\u00f6velte elad\u00e1sait a magyar \u00e9s a k\u00f6rnyez\u0151 orsz\u00e1gok piacain, sz\u00e1ml\u00e1zott \u00e1rbev\u00e9tele pedig 17,2 milli\u00e1rd forint volt, amely k\u00f6zel 10 sz\u00e1zal\u00e9kos b\u0151v\u00fcl\u00e9s 2017-hez k\u00e9pest. A n\u00f6veked\u00e9st seg\u00edtette &#8211; a Szentkir\u00e1lyi, Theodora, Nestl\u00e9 Aquarel, Magnesia \u00e9s Emese m\u00e1rk\u00e1k n\u00e9pszer\u0171s\u00e9g\u00e9n t\u00fal &#8211; a hossz\u00fara ny\u00falt ny\u00e1ri szezon, valamint a m\u00e1rk\u00e1zott term\u00e9kek intenz\u00edv t\u00e9rnyer\u00e9se az \u00e1sv\u00e1nyv\u00edzpiacon. A m\u00e1rkaterm\u00e9kek n\u00f6vekv\u0151 s\u00faly\u00e1nak \u00e1ltal\u00e1nos tendenci\u00e1j\u00e1t al\u00e1t\u00e1masztja a Nielsen janu\u00e1rban kiadott kiskereskedelmi indexe is: 2018-ban a teljes \u00e9lelmiszerpiaci \u00e9rt\u00e9kes\u00edt\u00e9sek t\u00f6bb mint 70 sz\u00e1zal\u00e9ka gy\u00e1rt\u00f3i m\u00e1rk\u00e1s term\u00e9k volt.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\nAz \u00e9ves adatok azt mutatj\u00e1k, hogy a Szentkir\u00e1lyi-K\u00e9kk\u00fati \u00c1sv\u00e1nyv\u00edz Kft. meg\u0151rizte piacvezet\u0151 poz\u00edci\u00f3j\u00e1t \u00e9s tov\u00e1bb n\u00f6velte piaci r\u00e9szesed\u00e9s\u00e9t a hazai term\u00e9szetes \u00e1sv\u00e1nyv\u00edzpiacon. A kiemelked\u0151en j\u00f3 szezonnak k\u00f6sz\u00f6nhet\u0151en a v\u00e1llalat elad\u00e1sainak volumene a Nielsen \u00e1ltal m\u00e9rt \u00edzes\u00edtetlen (term\u00e9szetes) \u00e1sv\u00e1nyv\u00edzpiacon 6,9 sz\u00e1zal\u00e9kkal n\u0151tt, amely k\u00f6zel k\u00e9tszerese a piac \u00e1tlagos 3,7 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9s\u00e9nek.<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/p>\n<p>Az ut\u00f3bbi \u00e9vekben jelent\u0151sen megn\u00f6vekedett v\u00e1s\u00e1rl\u00f3i ig\u00e9nyek kiszolg\u00e1l\u00e1sa \u00e9rdek\u00e9ben a t\u00e1rsas\u00e1g tavaly 7 milli\u00f3 eur\u00f3 \u00e9rt\u00e9k\u0171, \u00f6ner\u0151b\u0151l megval\u00f3s\u00edtott beruh\u00e1z\u00e1st adott \u00e1t szentkir\u00e1lyi telephely\u00e9n. Az \u00faj palackoz\u00f3g\u00e9psornak k\u00f6sz\u00f6nhet\u0151en a v\u00e1llalat megk\u00e9tszerezte termel\u0151kapacit\u00e1s\u00e1t.<\/p><div id=\"gazda-1897326731\" class=\"gazda-tartalomban gazda-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p><em>\u201e\u00dajabb sikeres \u00e9vet tudhatunk magunk m\u00f6g\u00f6tt, amelyhez m\u00e1rkaportf\u00f3li\u00f3nk \u00e9s p\u00e9nz\u00fcgyi h\u00e1tter\u00fcnk ereje adta a stabilit\u00e1st \u00e9s a lend\u00fcletet. A tavaly \u0151sszel Szentkir\u00e1lyon \u00e1tadott beruh\u00e1z\u00e1sunkkal <\/em><em>biztos\u00edtjuk a Szentkir\u00e1lyi j\u00f6v\u0151j\u00e9t \u00e9s piaci poz\u00edci\u00f3j\u00e1nak tov\u00e1bbi er\u0151s\u00edt\u00e9s\u00e9t, id\u00e9n pedig lez\u00e1rul az egyes\u00fcl\u00e9s a PepsiCo magyar le\u00e1nyv\u00e1llalat\u00e1val, amely lehet\u0151v\u00e9 teszi, hogy partnereink sz\u00e1m\u00e1ra teljes italportf\u00f3li\u00f3t k\u00edn\u00e1ljunk\u201d <\/em>\u2013 mondta el <strong>Balogh Levente<\/strong>, a Szentkir\u00e1lyi-K\u00e9kk\u00fati \u00c1sv\u00e1nyv\u00edz Kft. eln\u00f6ke.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>C\u00e9ginform\u00e1ci\u00f3<\/strong><\/p>\n<p>A Central Europe Mineral Water Holdingot 2015-ben hozta l\u00e9tre a Karlovarsk\u00e9 Miner\u00e1ln\u00ed Vody Group-ot (KMV) tulajdonl\u00f3 olasz Pasquale csal\u00e1d, illetve a Szentkir\u00e1lyi \u00c1sv\u00e1nyv\u00edz tulajdonosa, Balogh Levente. 2015 m\u00e1rcius\u00e1ban a CEMW Holding tulajdon\u00e1ba ker\u00fclt a K\u00e9kk\u00fati \u00c1sv\u00e1nyv\u00edz Zrt., majd azt k\u00f6vet\u0151en 2015 \u00e1prilis\u00e1ban a Szentkir\u00e1lyi \u00c1sv\u00e1nyv\u00edz Kft. is. A c\u00e9gv\u00e1s\u00e1rl\u00e1sokat k\u00f6vet\u0151en Balogh Levente a CEMW Holding meghat\u00e1roz\u00f3 kisebbs\u00e9gi tulajdonosa, valamint a t\u00e1rsas\u00e1g eln\u00f6ke lett.<\/p>\n<p>A Szentkir\u00e1lyi \u00c1sv\u00e1nyv\u00edz Kft. \u00e9s a K\u00e9kk\u00fati \u00c1sv\u00e1nyv\u00edz Zrt. egyes\u00fcl\u00e9s\u00e9vel l\u00e9trej\u00f6v\u0151 Szentkir\u00e1lyi-K\u00e9kk\u00fati \u00c1sv\u00e1nyv\u00edz Kft. Magyarorsz\u00e1g piacvezet\u0151 \u00e1sv\u00e1nyv\u00edz- \u00e9s \u00fcd\u00edt\u0151ipari t\u00e1rsas\u00e1ga. A tulajdon\u00e1ban l\u00e9v\u0151 Szentkir\u00e1lyi, Emese, Theodora K\u00e9kk\u00fati \u00e9s Theodora Kereki, valamint a forgalmazott Magnesia, S. Pellegrino, Acqua Panna \u00e9s Perrier m\u00e1rk\u00e1kon, tov\u00e1bb\u00e1 az \u00e1ltala palackozott \u00e9s forgalmazott Nestl\u00e9 Aquarelen kereszt\u00fcl a c\u00e9g egyar\u00e1nt jelen van az \u00e1sv\u00e1nyvizek, \u00edzes\u00edtett \u00e1sv\u00e1nyvizek, valamint a sz\u00e9nsavas \u00fcd\u00edt\u0151italok piac\u00e1n.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.nielsen.com\/hu\/hu\/press-room\/2019\/we-grabbed-2300-billion-in-retail-in-2018.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nielsen.com\/hu\/hu\/press-room\/2019\/we-grabbed-2300-billion-in-retail-in-2018.html<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> forr\u00e1s: Nielsen Kiskereskedelmi Index \u2013 Teljes Magyarorsz\u00e1g, volumenelad\u00e1sok az \u00edzes\u00edtetlen sz\u00e9nsavmentes \u00e1sv\u00e1nyvizek piac\u00e1n bel\u00fcl, a gy\u00e1rt\u00f3i \u00e9s kereskedelmi m\u00e1rk\u00e1kat figyelembe v\u00e9ve a 2017. janu\u00e1r \u2013 december \u00e9s 2018. janu\u00e1r \u2013 december k\u00f6z\u00f6tti id\u0151szakra vonatkoz\u00f3 kumul\u00e1lt adatok szerint a Szentkir\u00e1lyi-K\u00e9kk\u00fati \u00c1sv\u00e1nyv\u00edz Kft. r\u00e9sz\u00e9re sz\u00e1ll\u00edtott adatok alapj\u00e1n.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>17,2 milli\u00e1rd forint sz\u00e1ml\u00e1zott \u00e1rbev\u00e9tellel z\u00e1rta a tavalyi \u00e9vet a Szentkir\u00e1lyi-K\u00e9kk\u00fati \u00c1sv\u00e1nyv\u00edz Kft., amely k\u00f6zel 10 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9st jelent 2017-hez k\u00e9pest. A v\u00e1llalat szentkir\u00e1lyi telephely\u00e9n tavaly \u00e1tadott palackoz\u00f3g\u00e9psor\u00e1val megk\u00e9tszerezte termel\u0151kapacit\u00e1s\u00e1t, hogy kiel\u00e9g\u00edthesse a n\u00f6vekv\u0151 keresletet.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/113931"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=113931"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/113931\/revisions"}],"predecessor-version":[{"id":113932,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/113931\/revisions\/113932"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=113931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=113931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=113931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}