{"id":113198,"date":"2019-01-30T12:57:59","date_gmt":"2019-01-30T11:57:59","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=113198"},"modified":"2019-01-30T12:57:59","modified_gmt":"2019-01-30T11:57:59","slug":"nielsen-a-gyartoi-markak-es-a-diszkont-uzletek-a-legnepszerubbek-a-kiskereskedelemben","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/nielsen-a-gyartoi-markak-es-a-diszkont-uzletek-a-legnepszerubbek-a-kiskereskedelemben\/","title":{"rendered":"Nielsen: a gy\u00e1rt\u00f3i m\u00e1rk\u00e1k \u00e9s a diszkont \u00fczletek a legn\u00e9pszer\u0171bbek a kiskereskedelemben"},"content":{"rendered":"<p><strong> A gy\u00e1rt\u00f3i m\u00e1rk\u00e1k \u00e9s a diszkont \u00fczletek voltak a legn\u00e9pszer\u0171bbek a kiskereskedelemben 2018-ban a Nielsen 90 \u00e9lelmiszer- \u00e9s 80 h\u00e1ztart\u00e1si vegyi\u00e1ru- \u00e9s sz\u00e9ps\u00e9g\u00e1pol\u00e1si kateg\u00f3ri\u00e1t monitoroz\u00f3 kiskereskedelmi felm\u00e9r\u00e9se szerint.<\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    A piackutat\u00f3 szerd\u00e1n az MTI-hez eljuttatott k\u00f6zlem\u00e9nye szerint a gy\u00e1rt\u00f3i m\u00e1rk\u00e1k viszik el az \u00e9rt\u00e9kbeli forgalom mintegy h\u00e1romnegyed\u00e9t, a diszkontok r\u00e9szesed\u00e9se a boltt\u00edpusok k\u00f6z\u00fcl pedig 25 sz\u00e1zal\u00e9kra n\u0151tt tavaly.<br \/>\n    A felm\u00e9r\u00e9s alapj\u00e1n a mintegy 18 000 kiskereskedelmi boltban k\u00f6zel 2300 milli\u00e1rd forint volt az \u00e9ves forgalom, ami 7 sz\u00e1zal\u00e9kkal haladja meg a 2017-es adatot. A mennyis\u00e9gi elad\u00e1s 1 sz\u00e1zal\u00e9kkal n\u0151tt.<br \/>\n    \u00c9lelmiszerre 1800 milli\u00e1rd forintot k\u00f6lt\u00f6ttek ezekben a boltokban, ami 7 sz\u00e1zal\u00e9kos \u00e9rt\u00e9kbeli n\u00f6veked\u00e9s 2017-tel szemben.<br \/>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n    Az \u00e9rt\u00e9kes\u00edt\u00e9sek t\u00f6bb mint 70 sz\u00e1zal\u00e9k\u00e1t a gy\u00e1rt\u00f3i m\u00e1rk\u00e1s term\u00e9kek adt\u00e1k.<br \/>\n    A h\u00e1ztart\u00e1si vegyi \u00e1ruk \u00e9s test\u00e1pol\u00e1si term\u00e9kek \u00e9rt\u00e9kes\u00edt\u00e9se 8 sz\u00e1zal\u00e9k f\u00f6l\u00f6tt b\u0151v\u00fclt, mintegy 450 milli\u00e1rd forintra, v\u00e1ltozatlan mennyis\u00e9g mellett. E k\u00f6rben a saj\u00e1tm\u00e1rk\u00e1s term\u00e9kek az \u00e9rt\u00e9kbeli forgalom 18 sz\u00e1zal\u00e9k\u00e1t teszik ki.<br \/>\n     A hazai kiskereskedelem boltok sz\u00e1ma nem v\u00e1ltozott, 18 000 volt 2017 ut\u00e1n, 2018-ban is. A csatorn\u00e1k \u00e9rt\u00e9kbeli \u00f6sszforgalomb\u00f3l kivett r\u00e9szesed\u00e9se alapj\u00e1n, 25 sz\u00e1zal\u00e9kkal a diszkont vette \u00e1t a vezet\u00e9st.(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A gy\u00e1rt\u00f3i m\u00e1rk\u00e1k \u00e9s a diszkont \u00fczletek voltak a legn\u00e9pszer\u0171bbek a kiskereskedelemben 2018-ban a Nielsen 90 \u00e9lelmiszer- \u00e9s 80 h\u00e1ztart\u00e1si vegyi\u00e1ru- \u00e9s sz\u00e9ps\u00e9g\u00e1pol\u00e1si kateg\u00f3ri\u00e1t monitoroz\u00f3 kiskereskedelmi felm\u00e9r\u00e9se szerint.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/113198"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=113198"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/113198\/revisions"}],"predecessor-version":[{"id":113199,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/113198\/revisions\/113199"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=113198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=113198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=113198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}