{"id":106542,"date":"2018-06-27T14:38:16","date_gmt":"2018-06-27T12:38:16","guid":{"rendered":"http:\/\/gazdasagportal.hu\/?p=106542"},"modified":"2018-06-27T14:43:53","modified_gmt":"2018-06-27T12:43:53","slug":"csokkeno-nyeresegre-szamit-a-zwack","status":"publish","type":"post","link":"https:\/\/gazdasagportal.hu\/index.php\/csokkeno-nyeresegre-szamit-a-zwack\/","title":{"rendered":"Cs\u00f6kken\u0151 nyeres\u00e9gre sz\u00e1m\u00edt a Zwack"},"content":{"rendered":"<p><strong>\u00c1rbev\u00e9tel\u00e9nek csaknem 10 sz\u00e1zal\u00e9kos emelked\u00e9se mellett az el\u0151z\u0151 \u00e9vin\u00e9l alacsonyabb, 2 milli\u00e1rd forint k\u00f6r\u00fcli ad\u00f3zott eredm\u00e9nyre sz\u00e1m\u00edt 2018-2019-es \u00fczleti \u00e9vben a Zwack. <\/strong><!--more--><\/p>\n<div class=\"ads-in-post1\"><div id=\"gazdasagportal.hu_fullbanner_wideboard\"><\/div>\r\n<\/div>\n<p>    A t\u00e1rsas\u00e1g \u00e9ves k\u00f6zgy\u0171l\u00e9s\u00e9r\u0151l sz\u00f3l\u00f3 szerdai k\u00f6zlem\u00e9ny szerint a bev\u00e9tel a belf\u00f6ldi kereslet 4 sz\u00e1zal\u00e9kra becs\u00fclhet\u0151 emelked\u00e9se miatt b\u0151v\u00fclhet, N\u00e9metorsz\u00e1gban \u00e9s Olaszorsz\u00e1gban pedig telev\u00edzi\u00f3s kamp\u00e1nyokkal fogj\u00e1k n\u00e9pszer\u0171s\u00edteni az Unicumot. Ut\u00f3bbi k\u00f6lts\u00e9ge \u00e9s egy \u00faj term\u00e9k bevezet\u00e9se azonban 20 sz\u00e1zal\u00e9kkal n\u00f6veli a saj\u00e1t m\u00e1rk\u00e1k marketingkiad\u00e1sait. A magasabb beszerz\u00e9si \u00e1rak \u00e9s a forint gyenge \u00e1rfolyama az anyagk\u00f6lts\u00e9geket is emeli, a n\u00f6vekv\u0151 b\u00e9rk\u00f6lts\u00e9geket viszont m\u00e9rs\u00e9kli a 2,5 sz\u00e1zal\u00e9kos j\u00e1rul\u00e9kcs\u00f6kkent\u00e9s &#8211; \u00edrt\u00e1k.<br \/>\n<div class=\"ads-in-post2\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-6t+ed+2i-1n-4w\"\r\n     data-ad-client=\"ca-pub-1959107119989764\"\r\n     data-ad-slot=\"4008251320\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n    A Zwack besz\u00e1mol\u00f3ja szerint a 2017-2018-as \u00fczleti \u00e9vben a brutt\u00f3 \u00e1rbev\u00e9tel 6,9 sz\u00e1zal\u00e9k \u00e9ves cs\u00f6kken\u00e9ssel meghaladta a 23 milli\u00e1rd forintot. A nett\u00f3 \u00e9rt\u00e9kes\u00edt\u00e9s &#8211; vagyis a j\u00f6ved\u00e9ki- \u00e9s n\u00e9peg\u00e9szs\u00e9g\u00fcgyi term\u00e9kad\u00f3 n\u00e9lk\u00fcli \u00e1rbev\u00e9tel &#8211; megk\u00f6zel\u00edtette a 14 milli\u00e1rd forintot, ami 2,3 sz\u00e1zal\u00e9kos cs\u00f6kken\u00e9s az el\u0151z\u0151 \u00e9vhez k\u00e9pest. A saj\u00e1t term\u00e9kek nett\u00f3 belf\u00f6ldi \u00e1rbev\u00e9tele 6,9 sz\u00e1zal\u00e9kos es\u00e9ssel megk\u00f6zel\u00edtette a 9,46 milli\u00e1rd forintot, az export \u00e1rbev\u00e9tel viszont 7,9 sz\u00e1zal\u00e9kkal 1,54 milli\u00e1rd forintra n\u0151tt. Az ad\u00f3z\u00e1s el\u0151tti eredm\u00e9ny 12,8 sz\u00e1zal\u00e9kos cs\u00f6kken\u00e9ssel 2,58 milli\u00e1rd forintot, az ad\u00f3zott eredm\u00e9ny 1,7 sz\u00e1zal\u00e9kos cs\u00f6kken\u00e9ssel 2,2 milli\u00e1rd forintot \u00e9rt el, vagyis j\u00f3val magasabb a tervezettn\u00e9l &#8211; \u00edrt\u00e1k.<br \/>\n    Az el\u0151z\u0151 \u00fczleti \u00e9vben az ad\u00f3zott \u00e9getett szeszesitalok belf\u00f6ldi piac\u00e1nak volumene 0,7 sz\u00e1zal\u00e9kot esett, \u00e9rt\u00e9k\u00e9ben azonban 4,1 sz\u00e1zal\u00e9kkal b\u0151v\u00fclt. A fogyaszt\u00e1s \u00e9rt\u00e9ke a pr\u00e9mium kateg\u00f3ri\u00e1ban 4,1 sz\u00e1zal\u00e9kkal, a min\u0151s\u00e9gi term\u00e9kekn\u00e9l 5,3 sz\u00e1zal\u00e9kkal, a kommerszekn\u00e9l pedig 2,9 sz\u00e1zal\u00e9kkal n\u0151tt &#8211; k\u00f6z\u00f6lte a Zwack.<br \/>\n(MTI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c1rbev\u00e9tel\u00e9nek csaknem 10 sz\u00e1zal\u00e9kos emelked\u00e9se mellett az el\u0151z\u0151 \u00e9vin\u00e9l alacsonyabb, 2 milli\u00e1rd forint k\u00f6r\u00fcli ad\u00f3zott eredm\u00e9nyre sz\u00e1m\u00edt 2018-2019-es \u00fczleti \u00e9vben a Zwack.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/106542"}],"collection":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/comments?post=106542"}],"version-history":[{"count":1,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/106542\/revisions"}],"predecessor-version":[{"id":106543,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/posts\/106542\/revisions\/106543"}],"wp:attachment":[{"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/media?parent=106542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/categories?post=106542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazdasagportal.hu\/index.php\/wp-json\/wp\/v2\/tags?post=106542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}